[Case Study] Sangetsu Corporation Utilizes Locotabi for Exhibition Inspection in Paris
Sangetsu utilized Locotabi's network of overseas Japanese residents for inspecting the interior exhibition 'Paris Déco Off'. Local bilingual guides helped gather primary information on trends, which will be used for product development.
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- 📰 Published: April 24, 2026 at 23:10
- 🔍 Collected: April 24, 2026 at 14:31
- 🤖 AI Analyzed: April 24, 2026 at 23:37 (9h 5m after Collected)
Locotabi Inc. (Headquarters: Chiyoda-ku, Tokyo, CEO: Daisuke Takada, hereinafter 'our company') announces that Sangetsu Corporation (hereinafter 'Sangetsu'), a comprehensive interior company dealing mainly in products such as wallcoverings, flooring, and fabrics, utilized our 'Locotabi' network of Japanese residents abroad for their inspection of the interior exhibition 'Paris Déco Off' held in Paris.
Sangetsu leveraged the French-English bilingual capabilities and local agility of Paris-based 'Locos' to gather primary information such as the thoughts and concepts of top designers, as well as trends in materials, colors, and patterns. This has enabled them to continuously grasp trends to apply to product development.
We have now published a case study interview article on the introduction of interpretation and attendance support during exhibition inspections.
The case study article can be viewed here:
URL: https://note.com/locotabi/n/ndeb675784465?magazine_key=mee195676480f
Ms. Mihiro Takada, Fabric Unit, Sangetsu Corporation
Case Overview
■ Background of Introduction
Sangetsu's Fabric Unit makes it an annual requirement to conduct fixed-point observations of trends in colors, materials, finishes, and patterns, which are necessary elements to consider during product development. To capture detailed annual changes and collect the latest trends, they visited the 'Paris Déco Off' exhibition held in areas like Rue du Mail and Saint-Germain-des-Prés in Paris. Continuing from last year, they utilized Locotabi for local interpretation and attendance.
■ Overview of Inspection Implementation
They requested support from a Paris-based Loco with experience in exhibition handling to perform the following:
1. Negotiation and information gathering support through bilingual capability
In local exhibitions where there is much communication in English in addition to French, the Loco responded bilingually in 'French + English'. Information gathering and understanding from local designers became much smoother.
2. Attendance utilizing understanding of specialized terminology and agility
Support was provided after inputting specialized terms unique to the interior industry (such as 'warp and weft') in advance. While rapidly touring numerous showrooms in a limited time, the Loco demonstrated the agility unique to a local resident, such as accurately approaching 'designers who seem approachable for a talk'.
■ Effects of Introduction
(1) Improved understanding of exhibition information through French and English support
In an environment where English and French fly around, having a bilingual Loco perform interpretation and attendance prevented the loss of information by accurately digging deep into the background and context of the designs.
(2) Acquisition of primary information from Paris exhibitions applicable to product development
They gained fresh primary information to quickly incorporate into Japanese product development by experiencing firsthand the trends announced by top overseas editors on-site. The acquired trends in colors, materials, and patterns are shared not only within the Fabric Unit but across the entire company, and are utilized as materials and backing for sales proposals.
(3) Exhibition inspection support unique to a local resident
By receiving advice based on efficient route guidance, local knowledge like 'this restaurant is delicious', and familiarity with the area, the entire stay became very fulfilling even outside of work aspects.
■ Summary
From the comments of Ms. Takada, Fabric Unit:
'The biggest point was that they could speak English in addition to French. Also, the fact that they had exhibition experience and were accustomed to maneuvering on-site was a huge point that allowed us to entrust them with peace of mind. We feel the magnitude of the added value unique to those living locally, and we want to continue utilizing them as a partner to obtain real local information in the future.'
Scene during the interview
Locotabi's Overseas Business Support for Corporations
At Locotabi, in addition to market research, we consistently provide support necessary for the execution phase of overseas business, such as overseas exhibition inspections, business negotiation interpretation, local attendance, and securing appointments for inspection destinations. Utilizing our network of Japanese residents abroad, we respond flexibly in various countries and regions.
Sangetsu Corporation Overview
A comprehensive interior company dealing mainly in interior products such as wallcoverings, flooring, and fabrics. Through proposing solutions such as planning, design, styling, and construction for various spaces, and deploying showrooms nationwide, they continue to broadly propose spatial designs that color people's lives.
[Company Name] Sangetsu Corporation
[Location] 1-4-1 Habashita, Nishi-ku, Nagoya-shi, Aichi
[Representative] Yasumasa Kondo, Representative Director, President and CEO
[Business Description] Dealing mainly in interior products such as wallcoverings, flooring, and fabrics, planning for spaces
Sangetsu leveraged the French-English bilingual capabilities and local agility of Paris-based 'Locos' to gather primary information such as the thoughts and concepts of top designers, as well as trends in materials, colors, and patterns. This has enabled them to continuously grasp trends to apply to product development.
We have now published a case study interview article on the introduction of interpretation and attendance support during exhibition inspections.
The case study article can be viewed here:
URL: https://note.com/locotabi/n/ndeb675784465?magazine_key=mee195676480f
Ms. Mihiro Takada, Fabric Unit, Sangetsu Corporation
Case Overview
■ Background of Introduction
Sangetsu's Fabric Unit makes it an annual requirement to conduct fixed-point observations of trends in colors, materials, finishes, and patterns, which are necessary elements to consider during product development. To capture detailed annual changes and collect the latest trends, they visited the 'Paris Déco Off' exhibition held in areas like Rue du Mail and Saint-Germain-des-Prés in Paris. Continuing from last year, they utilized Locotabi for local interpretation and attendance.
■ Overview of Inspection Implementation
They requested support from a Paris-based Loco with experience in exhibition handling to perform the following:
1. Negotiation and information gathering support through bilingual capability
In local exhibitions where there is much communication in English in addition to French, the Loco responded bilingually in 'French + English'. Information gathering and understanding from local designers became much smoother.
2. Attendance utilizing understanding of specialized terminology and agility
Support was provided after inputting specialized terms unique to the interior industry (such as 'warp and weft') in advance. While rapidly touring numerous showrooms in a limited time, the Loco demonstrated the agility unique to a local resident, such as accurately approaching 'designers who seem approachable for a talk'.
■ Effects of Introduction
(1) Improved understanding of exhibition information through French and English support
In an environment where English and French fly around, having a bilingual Loco perform interpretation and attendance prevented the loss of information by accurately digging deep into the background and context of the designs.
(2) Acquisition of primary information from Paris exhibitions applicable to product development
They gained fresh primary information to quickly incorporate into Japanese product development by experiencing firsthand the trends announced by top overseas editors on-site. The acquired trends in colors, materials, and patterns are shared not only within the Fabric Unit but across the entire company, and are utilized as materials and backing for sales proposals.
(3) Exhibition inspection support unique to a local resident
By receiving advice based on efficient route guidance, local knowledge like 'this restaurant is delicious', and familiarity with the area, the entire stay became very fulfilling even outside of work aspects.
■ Summary
From the comments of Ms. Takada, Fabric Unit:
'The biggest point was that they could speak English in addition to French. Also, the fact that they had exhibition experience and were accustomed to maneuvering on-site was a huge point that allowed us to entrust them with peace of mind. We feel the magnitude of the added value unique to those living locally, and we want to continue utilizing them as a partner to obtain real local information in the future.'
Scene during the interview
Locotabi's Overseas Business Support for Corporations
At Locotabi, in addition to market research, we consistently provide support necessary for the execution phase of overseas business, such as overseas exhibition inspections, business negotiation interpretation, local attendance, and securing appointments for inspection destinations. Utilizing our network of Japanese residents abroad, we respond flexibly in various countries and regions.
Sangetsu Corporation Overview
A comprehensive interior company dealing mainly in interior products such as wallcoverings, flooring, and fabrics. Through proposing solutions such as planning, design, styling, and construction for various spaces, and deploying showrooms nationwide, they continue to broadly propose spatial designs that color people's lives.
[Company Name] Sangetsu Corporation
[Location] 1-4-1 Habashita, Nishi-ku, Nagoya-shi, Aichi
[Representative] Yasumasa Kondo, Representative Director, President and CEO
[Business Description] Dealing mainly in interior products such as wallcoverings, flooring, and fabrics, planning for spaces