【Comnico Case Study】Kobelco Construction Machinery Eliminates Manual Operational Risks and Builds an Efficient, Secure Team-Based SNS Management Structure

Comnico, a subsidiary of Lovable Marketing Group that supports corporate social media marketing, has announced that Kobelco Construction Machinery has adopted its SNS campaign and management tool, 'comnico Marketing Suite.'

Kobelco Construction Machinery previously faced operational challenges and account management risks due to manual posting processes. To resolve these issues and establish a secure, efficient team-based operation, the company considered implementing a new tool.

Key factors for choosing 'comnico Marketing Suite' included its design based on the realities of SNS operation. The company appreciated the tool's ability to handle everything from post creation to approval, publishing, and analysis in one place, as well as the UI that reduces internal review burdens. Features such as a three-stage approval workflow and preview checks have streamlined their operations.

Furthermore, the tool's monitoring feature allows the company to capture real-time comments on social media, bringing comment management in-house, which was previously outsourced. This has allowed for a system capable of quickly grasping and responding to user reactions.

'comnico Marketing Suite' is a SaaS-based tool launched in 2012 that significantly reduces the burden of post management and effectiveness measurement on social media platforms including X, Instagram, TikTok, and Facebook.