LIVING HOUSE Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Kosuke Kitamura) announced the grand opening of its new 'LIVING HOUSE Futako-Tamagawa Store' on May 23, 2026, at Futako-Tamagawa Rise S.C. This marks the brand's first permanent location along the Tokyu train line, following a successful pop-up shop presence in the area since April 2025. Concurrent with the opening, the store features a permanent shop-in-shop for the world-renowned Danish design brand 'Fritz Hansen.' To celebrate, a pop-up event for the Kamakura-based fragrance brand 'HATAGO' will also be held.

[Store Location: Futako-Tamagawa Rise S.C. Terrace Market 2F, within Tsutaya Kaden]

BACKGROUND The Futako-Tamagawa area attracts residents with a keen sense of urban living and an appreciation for nature, set against the lush environment overlooking the Tama River. Following a successful pop-up shop in the area launched in April 2025, LIVING HOUSE decided to establish a permanent presence to better serve its customers. This new store will offer furniture and interior items curated for this lifestyle, alongside the Fritz Hansen shop-in-shop.

FEATURED BRANDS - Fritz Hansen (Shop-in-shop) - UNITED STRANGERS - Tolv - HATAGO

POP UP DETAIL: HATAGO × LIVING HOUSE Futako-Tamagawa 'HATAGO' is a fragrance brand named after the concept of 'traveler's lodging,' aiming to transform homes into travel accommodations through the 'scent of memories.' Founder and Creative Director Daisuke Noguchi expresses the atmosphere of Kamakura’s coastal landscapes through scent. The perfumes are blended by Parisian perfumer Jean-Michel Duriez.

POP UP OVERVIEW - Duration: May 23 (Sat) – June 22 (Mon), 2026 (tentative) - Location: LIVING HOUSE Futako-Tamagawa Store - Products: Fragrance Diffuser 200ml (¥12,650 tax incl.), Fragrance Mist 100ml (¥8,250 tax incl.) - Scents: KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA - URL: https://hatago.shop

STORE INFORMATION - Name: LIVING HOUSE Futako-Tamagawa - Opening Date: May 23, 2026 - Address: 1-14-1 Tamagawa, Setagaya-ku, Tokyo (Futako-Tamagawa Rise S.C. Terrace Market 2F) - Hours: 10:00 – 20:00 - Phone: 03-6411-7207 - URL: www.livinghouse.co.jp

COMPANY PROFILE LIVING HOUSE Co., Ltd. operates approximately 40 interior brand stores across Japan, primarily in the Kanto and Kansai regions. Guided by the theme of 'Classy Chaos,' the company creates spaces where diverse styles blend seamlessly. They provide comprehensive services including 3D home spatial simulations and interest-free installment plans.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Fritz Hansen / HATAGO