Living House Futako-Tamagawa Store Grand Opening on May 23 (Sat), Featuring Fritz Hansen Shop-in-Shop and Kamakura-born 'HATAGO' Pop-up

Key facts

  • Living House Futako-Tamagawa Store Grand Opening on May 23 (Sat), Featuring Fritz Hansen Shop-in-Shop and Kamakura-born 'HATAGO' Pop-up
  • LIVING HOUSE opened its new Futako-Tamagawa store at Futako-Tamagawa Rise S.C. on May 23, 2026. The store features a permanent Fritz Hansen shop-in-shop and a concurrent pop-up event for the Kamakura-based fragrance brand HATAGO until June 22.
  • Source: PR Times
  • Date: May 25, 2026

Direct answer

LIVING HOUSE opened its new Futako-Tamagawa store at Futako-Tamagawa Rise S.C. on May 23, 2026. The store features a permanent Fritz Hansen shop-in-shop and a concurrent pop-up event for the Kamakura-based fragrance brand HATAGO until June 22.

Citation
Living House Futako-Tamagawa Store Grand Opening on May 23 (Sat), Featuring Fritz Hansen Shop-in-Shop and Kamakura-born 'HATAGO' Pop-up (May 25, 2026), PR Times
Source
PR Times
Date
May 25, 2026
LIVING HOUSE opened its new Futako-Tamagawa store at Futako-Tamagawa Rise S.C. on May 23, 2026. The store features a permanent Fritz Hansen shop-in-shop and a concurrent pop-up event for the Kamakura-based fragrance brand HATAGO until June 22.
イベントNQ 90/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 25, 2026 at 20:00
  • 🔍 Collected: May 25, 2026 at 11:31
  • 🤖 AI Analyzed: May 25, 2026 at 16:27 (4h 55m after Collected)
LIVING HOUSE Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Kosuke Kitamura) announced the grand opening of its new 'LIVING HOUSE Futako-Tamagawa Store' on May 23, 2026, at Futako-Tamagawa Rise S.C. This marks the brand's first permanent location along the Tokyu train line, following a successful pop-up shop presence in the area since April 2025. Concurrent with the opening, the store features a permanent shop-in-shop for the world-renowned Danish design brand 'Fritz Hansen.' To celebrate, a pop-up event for the Kamakura-based fragrance brand 'HATAGO' will also be held.

[Store Location: Futako-Tamagawa Rise S.C. Terrace Market 2F, within Tsutaya Kaden]

BACKGROUND
The Futako-Tamagawa area attracts residents with a keen sense of urban living and an appreciation for nature, set against the lush environment overlooking the Tama River. Following a successful pop-up shop in the area launched in April 2025, LIVING HOUSE decided to establish a permanent presence to better serve its customers. This new store will offer furniture and interior items curated for this lifestyle, alongside the Fritz Hansen shop-in-shop.

FEATURED BRANDS
- Fritz Hansen (Shop-in-shop)
- UNITED STRANGERS
- Tolv
- HATAGO

POP UP DETAIL: HATAGO × LIVING HOUSE Futako-Tamagawa
'HATAGO' is a fragrance brand named after the concept of 'traveler's lodging,' aiming to transform homes into travel accommodations through the 'scent of memories.' Founder and Creative Director Daisuke Noguchi expresses the atmosphere of Kamakura’s coastal landscapes through scent. The perfumes are blended by Parisian perfumer Jean-Michel Duriez.

POP UP OVERVIEW
- Duration: May 23 (Sat) – June 22 (Mon), 2026 (tentative)
- Location: LIVING HOUSE Futako-Tamagawa Store
- Products: Fragrance Diffuser 200ml (¥12,650 tax incl.), Fragrance Mist 100ml (¥8,250 tax incl.)
- Scents: KAMAKURA, SHICHIRIGAHAMA, INAMURAGASAKI, YUIGAHAMA, ENOSHIMA
- URL: https://hatago.shop

STORE INFORMATION
- Name: LIVING HOUSE Futako-Tamagawa
- Opening Date: May 23, 2026
- Address: 1-14-1 Tamagawa, Setagaya-ku, Tokyo (Futako-Tamagawa Rise S.C. Terrace Market 2F)
- Hours: 10:00 – 20:00
- Phone: 03-6411-7207
- URL: www.livinghouse.co.jp

COMPANY PROFILE
LIVING HOUSE Co., Ltd. operates approximately 40 interior brand stores across Japan, primarily in the Kanto and Kansai regions. Guided by the theme of 'Classy Chaos,' the company creates spaces where diverse styles blend seamlessly. They provide comprehensive services including 3D home spatial simulations and interest-free installment plans.

FAQ

What brand has a permanent shop-in-shop at the Living House Futako-Tamagawa store opened on May 23, 2026?

Fritz Hansen has a permanent shop-in-shop at the Living House Futako-Tamagawa store.

Which fragrance brand is hosting a pop-up event at Living House Futako-Tamagawa until June 22, 2026?

The Kamakura-born fragrance brand HATAGO is hosting a pop-up event at the store.

On what date did the Living House Futako-Tamagawa store officially open to the public?

The Living House Futako-Tamagawa store opened to the public on May 23, 2026.

Where is the new Living House store located that features the Fritz Hansen shop-in-shop?

The new Living House store is located at Futako-Tamagawa Rise S.C. in Tokyo.

How long will the HATAGO pop-up event run at the Living House Futako-Tamagawa store?

The HATAGO pop-up event will run until June 22, 2026 at the Living House store.