Lively LLC Launches "Lively Impact Consulting" Service to Support Implementation of "Social Impact"

Lively LLC (Headquarters: Chiyoda-ku, Tokyo; Founder & CEO: Tsuyoshi Taneda; Co-Founder & Co-CEO: Tomomi Miura) has commenced providing "Lively Impact Consulting," a consulting service that supports the implementation of "impact," an approach gaining attention as a new method for corporate value creation. Leveraging its track record in supporting the visualization and implementation of impact for operating companies, financial institutions, and government agencies, as well as its international expertise, Lively aims to support more organizations in creating and expanding their impact.

Background of Service Provision

In recent years, against the backdrop of intensifying climate change, biodiversity loss, and the increasing complexity of regional and social issues, companies are now being asked not only about traditional financial results but also about the value (impact) they create for society and the environment.

Amidst this trend, creating impact through corporate activities is not merely social contribution but is gaining attention as a management theme that leads to the creation of new markets, improvement of business resilience, and enhancement of investor evaluations.

On the other hand, many companies face the following challenges in implementing impact into their management strategies:

Unclear connection between their business and social/environmental value Difficulty in measuring and visualizing the impact being created Insufficient integration into internal decision-making and promotion systems Lack of explanatory power for investors, financial institutions, and customers Implementing impact management can bring the following value to companies:

Creation of new markets and new businesses based on social issues Improved ability to respond to regulatory, natural capital, and supply chain risks Enhanced evaluation from long-term oriented investors and strengthened access to capital Improved corporate brand and recruitment competitiveness Sustainable growth through the balance of social and financial value

Service Overview

Lively positions impact as a "driver of corporate value creation" and provides the following end-to-end support:

① Strategy Design

Identification of impact areas Connection with corporate strengths (business portfolio analysis) Integration with growth strategies and medium-term management plans

② Logic Model Construction

Visualization of the causal relationship of impact creation and Theory of Change Designing the connection from "issues → activities → outputs → outcomes → impact" Common language creation with management, internal stakeholders, and investors

③ Impact Measurement and Management (IMM)

KPI design (conforming to international frameworks such as IRIS+ and IMP) Integrated evaluation of financial and non-financial aspects Continuous improvement through PDCA cycle

④ Implementation and Investment Support

New business and partner collaboration design Promotion of pilot projects Support for impact investment execution

⑤ Disclosure and Dialogue

Storytelling and creation of impact reports Design and execution support for dialogue (engagement) with investors and financial institutions Support for integrated disclosure with information disclosure standards such as SSBJ/TNFD

As a reference for this service, please refer to our report "Impact as a New Stream of Corporate Value Creation" published in March 2026. This report systematically organizes the value gained by incorporating impact investment into corporate business strategies and governance, concrete steps for its realization, and the latest domestic and international trends.

Download Report

Please also refer to the Ministry of Agriculture, Forestry and Fisheries' "Guidance on Visualizing Impact in Rural and Fishing Villages," which we helped revise. This guidance aims to visualize the social and environmental changes and effects (impact) created by businesses and activities in rural and fishing villages and promote collaboration with various stakeholders such as companies and local governments. It presents 43 specific examples centered on a logic model that organizes the causal relationship between impact and initiatives (activities), and systematically organizes the detailed "risks and opportunities" for companies, and the enhancement of impact measurement and management methods (IMM).

Details Here

Comment from Lively

Tsuyoshi Taneda, Representative of Lively:

Lively is launching "Lively Impact Consulting," a consulting service that positions "social impact" as a driver of corporate value creation and provides end-to-end support from strategy design to logic model construction, measurement, management, implementation, and disclosure. We will support companies in realizing sustainable corporate value improvement by clarifying the connection between business and social/environmental value and integrating it into their growth strategies.

Please feel free to contact us even if your consultation details are not yet fully organized.

About Lively

Lively is a company that works to "connect a vibrant Earth environment and sustainable society to future generations." Since its establishment in December 2022, it has been active in areas such as net-zero, circular economy, biodiversity, human rights, and animal welfare.