What is the name of the skincare brand launched by WAK Inc. with Seo In-Guk as model?

The skincare brand launched by WAK Inc. with Seo In-Guk is called FOUNDUE.

When will the FOUNDUE brand launch showcase 'THE FIRST FOUNDATION' take place?

The FOUNDUE launch showcase 'THE FIRST FOUNDATION' will take place on July 9, 2026.

Where is the FOUNDUE: THE FIRST FOUNDATION event hosted by WAK Inc. located?

The FOUNDUE event is hosted at SGC Hall Ariake in Tokyo, Japan.

Which product set from FOUNDUE is currently available for pre-open sales?

The 'SIGNATURE' set from FOUNDUE is currently available for pre-open sales.

Who is the official model representing FOUNDUE in the July 9, 2026 brand showcase?

Seo In-Guk is the official model representing FOUNDUE in the brand showcase.

Seo In-Guk × WAK: New Skincare Brand 'FOUNDUE' Launch Showcase Pre-Open Sales Begin!

Published May 23, 2026 3:00 AM ・ Updated Jun 14, 2026 4:00 PM ・ 3 min read ・ Source: PR TIMES

WAK Inc. will host a brand launch showcase for its new skincare line, 'FOUNDUE', titled 'FOUNDUE: THE FIRST FOUNDATION', on July 9, 2026, at SGC Hall Ariake in Tokyo. Starring official model Seo In-Guk, the event features a fusion of product displays, visuals, and music. Pre-open sales for the 'SIGNATURE' set are currently underway.

WAK Inc. has announced the official launch of its new skincare brand, 'FOUNDUE', featuring renowned Korean actor and artist Seo In-Guk as the official model. The brand will hold a one-night-only launch showcase titled 'FOUNDUE: THE FIRST FOUNDATION' on Thursday, July 9, 2026, at SGC Hall Ariake in Ariake, Tokyo.

Pre-release 'SIGNATURE' sets have been unveiled, which include limited content and original benefits, such as access to the showcase. Additionally, lottery campaigns for purchasers and event-linked activities are planned, marking this as a highly anticipated project to commemorate the brand's initiation.

The showcase will provide guests with a special, one-night-only brand experience, allowing them to immerse themselves in the world of FOUNDUE through visuals, music, spatial design, and product exhibits alongside Seo In-Guk. The premium setting is designed to offer attendees a fresh beauty experience and a sense of immersion as the brand makes its debut.

[Event Overview] Event Name: FOUNDUE: THE FIRST FOUNDATION Date: Thursday, July 9, 2026 Venue: SGC Hall Ariake (Ariake, Tokyo)

[Company Profile] Company Name: WAK Inc. Location: Tokyo, Japan Representative: Asami Itosu, Representative Director

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Source: PR TIMES
Category: Event
Organizations: heel GINZA / mahocast
Products / services: FOUNDUE / SIGNATURE

Seo In-Guk × WAK: New Skincare Brand 'FOUNDUE' Launch Showcase Pre-Open Sales Begin!

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