Survey of 1,000 Amazon Users | ~60% Avoid Ratings Under 4.0. The "Winning Condition" is "Price x Reviews"
LINK Inc. conducted a survey of 1,000 Amazon users regarding their purchasing criteria. Results show that almost half prioritize 'price', while over a third focus on 'reviews'. The combination of price and reviews is crucial for purchase decisions.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:30
- 🔍 Collected: April 1, 2026 at 13:39 (18h 9m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 08:18 (474h 39m after Collected)
LINK Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative: Hiroki Nagumo) conducted a consumer awareness survey regarding product purchases on Amazon. This survey analyzes what factors Amazon users prioritize when purchasing products, and their perception of reviews, star ratings, and ad displays.
Numerous products are sold on Amazon, and consumers make purchasing decisions by comparing various information. This survey clarifies what information Amazon users actually emphasize.
### Survey Results
**1. The Most Important Factor When Purchasing a Product on Amazon**
**Almost Half Prioritize "Price" — An Era Where "Cheapness and Ratings" Determine Purchases**
*(Note: This survey was conducted via internet questionnaire in February 2026, gathering responses from 1,000 men and women who have experience using Amazon.)*
In this survey, we asked users about the most important factor when purchasing a product on Amazon. The results showed that "Price" was the most common at 47.5%, followed by "Review Rating (Number of Stars)" at 27.5%, and "Number of Reviews" at 9.2%.
The results reveal that about half of Amazon users prioritize "Price" above all else.
Because Amazon's structure makes it easy to compare prices among EC sites, price is considered to have a massive influence on purchasing decisions. On the other hand, review-related factors (star rating + number of reviews) combined amount to 36.7%, making them the second most important deciding factor after price.
In short, it can be said that on Amazon, the combination of "Price x Reviews" heavily influences user purchasing decisions. These survey results make it clear that both "Price" and "User Evaluation" (review ratings and review volume) largely dictate consumer behavior for product purchases on Amazon.
For EC operators, it is evident that not only pricing but also acquiring reviews and maintaining high ratings are critical elements in product sales.
**2. Items Checked First on a Product Page**
**About 80% Check "Price" and "Product Image" First — "First Impressions" Decide the Winner**
(Text cutoff in the provided original press release...)
Numerous products are sold on Amazon, and consumers make purchasing decisions by comparing various information. This survey clarifies what information Amazon users actually emphasize.
### Survey Results
**1. The Most Important Factor When Purchasing a Product on Amazon**
**Almost Half Prioritize "Price" — An Era Where "Cheapness and Ratings" Determine Purchases**
*(Note: This survey was conducted via internet questionnaire in February 2026, gathering responses from 1,000 men and women who have experience using Amazon.)*
In this survey, we asked users about the most important factor when purchasing a product on Amazon. The results showed that "Price" was the most common at 47.5%, followed by "Review Rating (Number of Stars)" at 27.5%, and "Number of Reviews" at 9.2%.
The results reveal that about half of Amazon users prioritize "Price" above all else.
Because Amazon's structure makes it easy to compare prices among EC sites, price is considered to have a massive influence on purchasing decisions. On the other hand, review-related factors (star rating + number of reviews) combined amount to 36.7%, making them the second most important deciding factor after price.
In short, it can be said that on Amazon, the combination of "Price x Reviews" heavily influences user purchasing decisions. These survey results make it clear that both "Price" and "User Evaluation" (review ratings and review volume) largely dictate consumer behavior for product purchases on Amazon.
For EC operators, it is evident that not only pricing but also acquiring reviews and maintaining high ratings are critical elements in product sales.
**2. Items Checked First on a Product Page**
**About 80% Check "Price" and "Product Image" First — "First Impressions" Decide the Winner**
(Text cutoff in the provided original press release...)