LINE FRIENDS to Host 'Genshin minini' Pop-Up Event Themed Around Liyue at Shibuya Store Starting June 12th!
Key facts
- LINE FRIENDS to Host 'Genshin minini' Pop-Up Event Themed Around Liyue at Shibuya Store Starting June 12th!
- LINE FRIENDS, a global character brand originating from LINE, announced the launch of a 'Genshin minini' pop-up event themed around Liyue, the port city from the open-world RPG 'Genshin Impact', at their flagship store in Shibuya starting June 12th. The event will feature immersive game world decorations, exclusive merchandise featuring minini characters in Liyue attire, and social media campaigns.
- Source: PR Times
- Date: June 13, 2026
Direct answer
LINE FRIENDS, a global character brand originating from LINE, announced the launch of a 'Genshin minini' pop-up event themed around Liyue, the port city from the open-world RPG 'Genshin Impact', at their flagship store in Shibuya starting June 12th. The event will feature immersive game world decorations, exclusive merchandise featuring minini characters in Liyue attire, and social media campaigns.
- Citation
- LINE FRIENDS to Host 'Genshin minini' Pop-Up Event Themed Around Liyue at Shibuya Store Starting June 12th! (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
LINE FRIENDS, a global character brand originating from LINE, announced the launch of a 'Genshin minini' pop-up event themed around Liyue, the port city from the open-world RPG 'Genshin Impact', at their flagship store in Shibuya starting June 12th. The event will feature immersive game world decorations, exclusive merchandise featuring minini characters in Liyue attire, and social media campaigns.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 00:00
- 🔍 Collected: June 12, 2026 at 15:21
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (1h 30m after Collected)
LINE Friends Japan Inc. (Headquarters: Shinagawa-ku, Tokyo, President: Hoon Kim), which develops the global character brand LINE FRIENDS originating from LINE, will hold a 'Genshin minini' pop-up event themed around Liyue, the port city from the open-world RPG 'Genshin Impact', at its flagship store 'LINE FRIENDS SQUARE SHIBUYA' starting June 12th.
Event Period: Friday, June 12, 2026 - Tuesday, June 23, 2026
*Advance reservations are required only for June 12th.
Location: LINE FRIENDS SQUARE SHIBUYA B1F (1-19-10 Jinnan, Shibuya-ku, Tokyo)
Details: Please check the News page. (Novelty and social media campaign information can also be found here.)
'Genshin minini', first unveiled in July 2024, is an official character series that reinterprets original 'Genshin Impact' characters with IPX's (formerly LINE FRIENDS) unique creativity. It has garnered attention for its adorable appearance filled with 'small yet brave charm'. The first pop-up, which showcased seven characters from the Inazuma region, including Paimon, the mascot of Genshin Impact, attracted many fans during its operation period, receiving a great response with its high-quality, diverse product lineup and experiential content.
This pop-up, themed 'Inviting fans into the warm daily lives of Genshin minini from Liyue', features a wooden arch bridge structure set against a backdrop of red-dyed strange rock cliffs and mist, allowing visitors to feel the game's world from the moment they enter.
Furthermore, a wide variety of product lineups that are both practical and stimulate the desire to collect is another element that visitors won't want to miss.
Plush toys, mugs, and keyrings of minini dressed in Liyue attire will offer an experience where fans can spend time with Genshin minini in their daily lives outside the game.
Additionally, social media campaigns targeting visitors are planned for the Shibuya store.
For details, please check the News page mentioned in the overview.
About LINE FRIENDS
A global character brand that began with stickers from the communication app 'LINE', used by over 200 million people worldwide. In addition to original characters like Brown, Cony, and Sally, it develops 'BT21', co-created with global stars BTS and loved worldwide, ZO&FRIENDS, minini, JOGUMAN, DINOTAENG, MNH, and characters born from the LINE Creators Market such as 'Usamaru' and 'Nekopen Biyori'. Furthermore, it continues to expand partnerships with global companies, including IP business development for 'Genshin Impact', and has fans worldwide, especially among Gen Z. Currently, it has a presence in 18 regions including Seoul, New York, LA, Tokyo, and Shanghai, and operates 8 e-commerce platforms.
◾️Official Brand Site: https://linefriends.co.jp
◾️Official Online Store: https://linefriendssquare.jp
◾️Flagship Store (Shibuya): https://linefriends.co.jp/store
◾️Official X: https://x.com/JP_LINEFRIENDS
◾️Official Instagram: https://www.instagram.com/linefriends_japan/
About HoYoverse
HoYoverse is dedicated to delivering immersive virtual world experiences to users worldwide. It develops various entertainment content, including popular games such as 'Honkai Impact 3rd', 'Genshin Impact', 'Tears of Themis', 'Honkai: Star Rail', and 'Zenless Zone Zero'.
HoYoverse places community at the center of all its operations. It strives to create an environment where fans can actively participate to form a global community characterized by enthusiasm and mutual acceptance. Simultaneously, it endeavors to provide opportunities for users to express their creativity and talent, and share their love for ACG (Anime, Comics, Games) with each other.
HoYoverse challenges the limits of imagination and continuously researches cutting-edge game development technologies. Through this, it has accumulated advanced technical capabilities in various fields, including toon rendering and cloud gaming. Moving forward, HoYoverse plans to further expand its content creation, technology development, and publishing operations through its offices in Seoul, Singapore, Montreal, Los Angeles, Tokyo, and other locations.
FAQ
Until when will the 'Genshin minini' pop-up be held?
The event runs until June 23, 2026. However, advance reservations are required for the first day, June 12th.
Are there exclusive merchandise items for the pop-up store?
Yes, various exclusive merchandise will be available, including plush toys, mugs, and keyrings of minini characters dressed in Liyue attire.
Where is the event venue located?
The event is held at 'LINE FRIENDS SQUARE SHIBUYA' in Shibuya.
Which 'Genshin Impact' characters will be featured?
The 'Genshin minini' series will primarily feature characters from the Inazuma region, including Paimon.
What kind of company is LINE FRIENDS?
It is a global character brand originating from LINE, featuring original characters like Brown and Cony, as well as 'BT21' and 'Genshin minini'.