Lii Inc. Receives 7 External Recognitions in Six Months, Achieving Results Across Business, Organization, and People

Lii Inc. (Headquarters: Nagoya, Aichi Prefecture; Representative Director: Ayumi Hirose; hereinafter referred to as Lii), which advocates "You Move, Move You. If you move your body, everything starts moving," received seven awards and certifications from diverse perspectives—from business innovation to its unique internal culture and well-being—between fiscal year 2025 and April 2026 (including some previously reported). These awards and certifications are considered a result of Lii's philosophy, "If you move your body, everything starts moving," bearing fruit in business growth, unique internal initiatives, and diverse work styles.

Main evaluations and certifications from fiscal year 2025-2026:

Startup World Cup 2026 Nagoya Qualifier - Winner (Official announcement by organizer)

CNB Venture Award 2025 - Chubu Bureau of Economy, Trade and Industry Director-General's Award (Official website)

J-Startup CENTRAL 6th Batch - Certified (Official website)

Career Ownership Management Award 2026 - Excellence Award (SME category) (List of awardees)

Supported by the Ministry of Economy, Trade and Industry. Highly praised for transforming the deeply entrenched "devotion-dependent model" in the welfare industry and designing a cycle that "maximizes challenges based on security" through unique mechanisms such as RBC, interviewer auditions, and internal open recruitment. It was recognized for clear results, including reduced turnover, approximately 11 times sales growth, and a 100% parental leave return rate.

Certified Health & Productivity Management Organization 2026 - Certified (List of certified organizations) Certified by the Ministry of Economy, Trade and Industry and the Japan Health Council. Met all mandatory requirements, including promoting exercise opportunities, measures against long working hours, mental health, and childcare support. Lii's unique exercise-centric health management was recognized.

Forbes JAPAN WOMEN AWARD 2025 - TOP100 Entry (Forbes article)

Selected among the top 100 companies (both listed and unlisted in Japan) in this award, which evaluates diversity, working environment, and performance productivity.

Monthly Soumu "Soumu Award" - Special Judge's Award (Jury results)

Received an award for the "Darts Trip" initiative, led by the general affairs department, which involves randomly visiting rapidly expanding national branches. Achieved clear results, such as improving the expense claim return rate from over 20% (industry average) to 10%, and has now spread as a company-wide culture, even extending to voluntary studio visits.

Our Philosophy: Move one minute more than now.

What Lii values most is the conviction that "if you exercise one minute more than now, life becomes more interesting." While living itself was once exercise, today it is an era where one does not move unless consciously motivated. That is why we, ourselves, first enjoy "moving one minute more" and want to spread that vitality through our business.

Challenging various awards was a process to embody this belief within our company and continuously measure it with objective indicators. For both work and health, before thinking, first "move your body." That single step changes your breath, your gaze, and your perspective.

These awards and certifications are the result of gradually proving that "self-movement," regardless of scale or domain, directly leads to organizational vitality and business growth, and are the embodiment of our employees who have believed in our philosophy and continued to move themselves. As our business accelerates, we will further refine Lii's unique organizational culture, driven by exercise, and spread Lii's vitality from Nagoya to the world.

About Lii Inc.

Lii Inc. warns against the "contradiction of civilization" where exercise is lost due to efficiency, aiming to recreate the joy of physical activity inherent in humans. Under the slogan "You Move, Move You.," it delivers high-quality exercise opportunities worldwide through businesses such as child development support "Lii sports."

[Company Overview]

Company Name: Lii Inc.

Representative: Ayumi Hirose, Representative Director CEO

Established: November 1, 2018

Location: Gokiso Central Building 3A, Gokiso-dori 3-8-1, Showa-ku, Nagoya, Aichi Prefecture

Business Activities: Child development support business, after-school day service business, education business, fitness business, commerce (merchandise sales) business

Website: https://liistyle.com/

[Contact for this matter]

Lii Inc. Public Relations: Yokoyama

TEL: 090-5944-9538 / MAIL: lii_pr@liistyle.co.jp