Child Development Support "Lii sports studio" Newly Opens in Front of Hiroshima Station, Marking Long-Awaited First Expansion into Chugoku Region

Lii Inc. (Headquarters: Showa-ku, Nagoya City, Aichi Prefecture; Representative Director: Ayumi Hirose; hereinafter "Lii"), which operates the child development support facility "Lii sports studio," opened "Lii sports studio Hiroshima Ekimae" in May 2026, its first base in the Chugoku region.

Lii sports studio Hiroshima Ekimae Interior View

For Lii sports, which has expanded to 40 locations nationwide from Sapporo to Okinawa, the Hiroshima Ekimae studio marks its first base in the Chugoku-Shikoku area. To commemorate the opening, open house events will be held on Sunday, May 10, and Saturday, June 13, where the independently developed system "DEA2000™" will be unveiled.

◼︎ With a track record of 40 locations nationwide, now in Hiroshima

Lii has operated 40 facilities across Japan, based on a proactive exercise support model that starts from a child's "desire to do" and a unique operational system that maintains consistent support quality nationwide.

As the first step into the Chugoku region, for which there has been much demand, the 41st studio will be opened in front of Hiroshima Station, the gateway to Hiroshima. With the know-how of exercise support gained from working with many children across the country and a solid track record, we will support Hiroshima children's "I did it!" success experiences and build a community-rooted support system.

◼︎ "Exercise x Technology" Challenging the World as Japan's Representative

Lii's integrated model of "exercise x welfare x technology" has accumulated numerous achievements, with its reproducibility and growth potential in the welfare domain being highly evaluated.

In April 2026, it won the "Startup World Cup 2026 Nagoya Preliminary" among 120 companies, securing the right to represent Japan at the world competition to be held in San Francisco, USA, in November 2026. The next-generation exercise support, based on scientific evidence, which was key to this global challenge, is finally arriving in Hiroshima.

◼︎ Proprietary System "DEA2000™"

At the open house, Lii's independently developed system "DEA2000™ (Digital Ecological Approach 2000)*," which was highly praised in the Startup World Cup pitch, will be unveiled, and you can experience actual programs.

* What is DEA2000™: It databases over 2,000 types of exercise programs. It automatically generates menus tailored to a child's "likes" and developmental stage. Instead of instructing on "can/cannot do," it provides individualized optimal exercise experiences that foster initiative and cultivate self-esteem.

【Open House / Tour Overview】

Dates:

May 10, 2026 (Sunday) 13:00-14:30

June 13, 2026 (Saturday) 13:00-14:30

Venue: Lii sports studio Hiroshima Ekimae

Content: Studio tour, exercise demonstration using DEA2000™, individual consultation sessions

Application Method: Via HP (https://liistyle.co.jp/contact/) or phone

*We also conduct tours at other times, so please inquire individually.

◼︎ Store Information

Store Name: Lii sports studio Hiroshima Ekimae

Location: 4th Teraoka Building 3F, 1-9-2 Hikari-machi, Higashi-ku, Hiroshima City, Hiroshima Prefecture

Access: 6 minutes walk from Hiroshima Station North Exit

Phone: 070-9289-2546

Service Start: May 1, 2026

【About Tours and Free Trials】

Each facility regularly offers free trial sessions where children can experience Lii sports, and individual consultations with specialized staff.

WEB Form: https://liistyle.co.jp/contact/

Phone: Please feel free to contact the direct number of each facility.

【Usage Fees】

Children aged 0 to 3 (until April 1): You will bear 10% of the usage fee, depending on your income.

Children aged 3 to 5: User burden for child development support is free of charge.

*Details vary depending on the municipality and household income.

◼︎ About Lii Inc.

【Company Overview】

Company Name: Lii Inc.

Representative: Representative Director CEO Ayumi Hirose

Established: November 1, 2018

Location: Gokiso Central Building 3A, 3-8-1 Gokiso-dori, Showa-ku, Nagoya City, Aichi Prefecture

Business Activities: Child development support business, after-school day service business, education business, fitness business, commerce (merchandise sales) business

Website: https://liistyle.com/

【Contact for this matter】

Lii Inc. Public Relations: Yokoyama

TEL: 090-5944-9538