Develop Practical EC Operations Skills from the Ground Up! Launching the 'EC Operations Marketing Course'

An online training package to develop EC operations staff from the basics.

LIG Inc. (Headquarters: Taito-ku, Tokyo; CEO: Tomohiro Oyama) has launched the "EC Operations Marketing Course" as part of its corporate online video training service, "LIG Academy for Business" (hereinafter referred to as "LIG Academy"), designed to systematically develop web marketing skills for e-commerce departments. ■ Addressing Challenges in Developing EC Personnel With the expansion of the e-commerce market, the skills required of EC personnel have changed significantly. While the focus was once on "site updates," a wide range of knowledge is now required, including customer acquisition, data analysis, CVR improvement, and retention strategies. However, in many companies, web marketing learning is left to individual self-study, leading to the following issues: ・Tasks become siloed because personnel rely on self-study. ・GA4 has been implemented, but data is being viewed without being applied to actual strategies. ・There is a gap in knowledge regarding advertising and SEO within the team, making it difficult to formulate strategies. We released this course to address these "individual-dependent" learning environments and meet the need to raise the skill level of the entire EC team at once. ■ Features of the Course Example of a video course from "LIG Academy for Business"

This course is a package of carefully selected content from over 1,000 video courses available on our "LIG Academy for Business" platform, focusing exclusively on skills directly applicable to EC operations and marketing. Feature 1: Learn in your spare time with online videos Each course video is approximately 10 minutes long. They can be viewed on both PCs and smartphones, allowing for efficient learning during spare time. The course includes not only input but also exercises, allowing learners to acquire necessary job skills while actively practicing. Additionally, a management dashboard is provided, allowing for detailed tracking of student progress and level of understanding. Feature 2: Systematically learn the basics of EC operations This course covers the fundamentals of EC operations, GA4 analysis, customer acquisition, CVR improvement, and retention...