Announcement of 2025 Fiscal Year Initiative Results for "Customer-Centric Business Operations Policy"

Lifenet Insurance Company (Head Office: Chiyoda-ku, Tokyo; President and Representative Director: Junpei Yokosawa) is pleased to announce the publication of the results of its initiatives for the 2025 fiscal year, based on its "Customer-Centric Business Operations Policy," to further promote customer-centric business operations in a more concrete manner.

Based on its management philosophy of "Operating with integrity, providing easy-to-understand, affordable, and convenient products and services to support each customer's way of life," the company uses the "Lifenet Life Insurance Manifesto" as its code of conduct. To realize this manifesto, the company has verbalized the values that each employee cherishes in "Lifenetter Values."

Based on this management philosophy, code of conduct, and cherished values, the company consistently listens to customer feedback, develops and provides products and services from a customer's perspective, and strives for customer-centric operations through thorough information disclosure. As part of this effort, the "Customer-Centric Business Operations Policy" is continuously published.

Furthermore, the company publishes the status of initiatives and numerical results indicators in this policy once a year. The policy, initiatives, and results indicators are reviewed and improved as necessary to aim for even better customer-centric business operations. This policy is posted on the company's website.

Customer-Centric Business Operations Policy: https://www.lifenet-seimei.co.jp/profile/cs_policy/

About Lifenet Insurance: URL: https://www.lifenet-seimei.co.jp/

Lifenet Insurance has summarized its management philosophy, "Operating with integrity, providing easy-to-understand, affordable, and convenient products and services to support each customer's way of life," into the "Lifenet Life Insurance Manifesto" and has consistently challenged itself to realize life insurance from a customer's perspective since its launch. As a leading online life insurance company, it actively utilizes digital technology to promise "delivering the best insurance experience."