First in History! Lifenet Insurance's Term Life Insurance 'Insurance for Families' Wins First Place for 10 Consecutive Years in the Life Insurance Category (Term Insurance) at the 'Kakaku.com Insurance Award 2026 Edition'
Lifenet Insurance's 'Insurance for Families' won first place for 10 consecutive years in the term life insurance category at the Kakaku.com Insurance Award 2026 Edition, a historic achievement.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:30
Lifenet Insurance Company, Ltd. (Head Office: Chiyoda-ku, Tokyo; Representative Director and President: Junpei Yokozawa) is pleased to announce that its term life insurance product 'Insurance for Families' has won first place in the Life Insurance Category (Term Insurance) at the 'Kakaku.com Insurance Award 2026 Edition,' hosted by Kakaku.com Insurance, Inc. This achievement marks a historic first*1 in the Life Insurance Category of the same award, securing first place for 10 consecutive years.
### Life Insurance Category (Term Insurance): First Place
The term life insurance 'Insurance for Families' was selected as the insurance product with the most applications in the life insurance category (term insurance) in 2025, out of 15 products. 'Insurance for Families' has continuously received this award for 10 consecutive years since the 2017 edition.
### Gratitude for 10 Years of Support, and Towards the Next Decade
From its first award in 2017 to today, even amidst significant changes in social conditions and lifestyles, we express our heartfelt gratitude to our customers for trusting our company and choosing our product as a vital safeguard for their precious families.
Our company has upheld 'Honest, Easy-to-Understand, Affordable, and Convenient.' as Lifenet's Life Insurance Manifesto. To provide necessary coverage at affordable premiums, we have diligently worked on each aspect, such as offering insurance specialized in pure term coverage and striving for 'easy-to-understand information provision' precisely because it's non-face-to-face. The continuous selection of 'Insurance for Families,' a product symbolic of Lifenet Insurance, for 10 consecutive years in the often-confusing process of choosing insurance, deeply reminds us that our consistent pursuit of this manifesto has resonated with everyone. We will continue to strive wholeheartedly towards the next decade to keep delivering the best insurance experience to our customers.
### Comment from Executive Officer Yasuhiro Hida
"We believe that the continuous selection by many customers over these 10 years is a result of our fundamental philosophy, which we have valued since our establishment: 'Prepare with pure term insurance, reduce premiums, and secure substantial coverage,' being widely accepted. Furthermore, our company has consistently pursued information transparency since its inception, including the disclosure of 'premium breakdown (additional premiums)*2'. We believe that thorough information disclosure is the driving force that transforms 'insurance,' often described as complex and difficult to understand, into something everyone can correctly comprehend and choose with confidence. We will continue our efforts to provide sincere and convenient services so that customers can confidently make optimal choices at any stage of their lives."
### Features of Term Life Insurance 'Insurance for Families'
- **Feature 1: Simple coverage, affordable premiums!**
- Online application reduces costs associated with personnel and physical branches, making premiums affordable.
- **Feature 2: Customizable coverage amount and period to suit needs.**
- Freely choose the coverage amount and period according to life stage and needs.
- **Feature 3: Generally, application completed on the website.**
- Apply by simply declaring your health status online, even without a health examination certificate.
### Award Overview
- Target Product: Term life insurance 'Insurance for Families'
- Award Details: First Place in the Life Insurance Category (Term Insurance) at the 'Kakaku.com Insurance Award 2026 Edition'
- Award History: First Place for 10 consecutive years (2017 Edition - 2026 Edition)
- Selecting Medium: Comprehensive insurance comparison site 'Kakaku.com Insurance'
- Survey Outline: An annual ranking announced by insurance type, targeting insurance products listed on the comprehensive insurance comparison site 'Kakaku.com Insurance,' based on the number of contracts and applications received during the period from January 1 to December 31, 2025.
*1 In the Life Insurance Category of the 'Kakaku.com Insurance Award' (according to Lifenet Insurance survey, as of April 2026)
*2 Lifenet Insurance is the only one among 41 life insurance companies (as of April 2026)
### Life Insurance Category (Term Insurance): First Place
The term life insurance 'Insurance for Families' was selected as the insurance product with the most applications in the life insurance category (term insurance) in 2025, out of 15 products. 'Insurance for Families' has continuously received this award for 10 consecutive years since the 2017 edition.
### Gratitude for 10 Years of Support, and Towards the Next Decade
From its first award in 2017 to today, even amidst significant changes in social conditions and lifestyles, we express our heartfelt gratitude to our customers for trusting our company and choosing our product as a vital safeguard for their precious families.
Our company has upheld 'Honest, Easy-to-Understand, Affordable, and Convenient.' as Lifenet's Life Insurance Manifesto. To provide necessary coverage at affordable premiums, we have diligently worked on each aspect, such as offering insurance specialized in pure term coverage and striving for 'easy-to-understand information provision' precisely because it's non-face-to-face. The continuous selection of 'Insurance for Families,' a product symbolic of Lifenet Insurance, for 10 consecutive years in the often-confusing process of choosing insurance, deeply reminds us that our consistent pursuit of this manifesto has resonated with everyone. We will continue to strive wholeheartedly towards the next decade to keep delivering the best insurance experience to our customers.
### Comment from Executive Officer Yasuhiro Hida
"We believe that the continuous selection by many customers over these 10 years is a result of our fundamental philosophy, which we have valued since our establishment: 'Prepare with pure term insurance, reduce premiums, and secure substantial coverage,' being widely accepted. Furthermore, our company has consistently pursued information transparency since its inception, including the disclosure of 'premium breakdown (additional premiums)*2'. We believe that thorough information disclosure is the driving force that transforms 'insurance,' often described as complex and difficult to understand, into something everyone can correctly comprehend and choose with confidence. We will continue our efforts to provide sincere and convenient services so that customers can confidently make optimal choices at any stage of their lives."
### Features of Term Life Insurance 'Insurance for Families'
- **Feature 1: Simple coverage, affordable premiums!**
- Online application reduces costs associated with personnel and physical branches, making premiums affordable.
- **Feature 2: Customizable coverage amount and period to suit needs.**
- Freely choose the coverage amount and period according to life stage and needs.
- **Feature 3: Generally, application completed on the website.**
- Apply by simply declaring your health status online, even without a health examination certificate.
### Award Overview
- Target Product: Term life insurance 'Insurance for Families'
- Award Details: First Place in the Life Insurance Category (Term Insurance) at the 'Kakaku.com Insurance Award 2026 Edition'
- Award History: First Place for 10 consecutive years (2017 Edition - 2026 Edition)
- Selecting Medium: Comprehensive insurance comparison site 'Kakaku.com Insurance'
- Survey Outline: An annual ranking announced by insurance type, targeting insurance products listed on the comprehensive insurance comparison site 'Kakaku.com Insurance,' based on the number of contracts and applications received during the period from January 1 to December 31, 2025.
*1 In the Life Insurance Category of the 'Kakaku.com Insurance Award' (according to Lifenet Insurance survey, as of April 2026)
*2 Lifenet Insurance is the only one among 41 life insurance companies (as of April 2026)
FAQ
What award did 'Insurance for Families' receive?
It won first place for 10 consecutive years in the Life Insurance Category (Term Insurance) at the 'Kakaku.com Insurance Award 2026 Edition'.
Why has it won first place for 10 consecutive years?
It was recognized for its simple coverage, affordable premiums, clear non-face-to-face information provision, and information transparency.
What are the main features of 'Insurance for Families'?
Simple coverage with affordable premiums, customizable coverage amount and period, and online application completion.