First Store in Saitama Prefecture! "Sample Hyakkaten" Real Store Opens at Ario Kawaguchi on April 27 (Monday)

All About Life Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Hiroyuki Domon) will open "Sample Hyakkaten Ario Kawaguchi Store" (1st floor, Ario Kawaguchi, 1-79 Namikimotomachi, Kawaguchi City, Saitama Prefecture), the first store in Saitama Prefecture for "Sample Hyakkaten," Japan's largest trial service, on Monday, April 27, 2026.

The "Sample Hyakkaten Ario Kawaguchi Store" opening this time will be the third physical store nationwide, following Aeon Mall Chiba New Town Store (*1) and Aeon Mall Higashikurume Store (*2), and this will be the first time to open in a large shopping center "Ario."

As a real base for "Sample Hyakkaten," Japan's largest trial service, it will offer a wide range of products such as food, beverages, daily necessities, and cosmetics. It is a new style of experiential store that conducts free sampling and tasting for visiting customers and delivers customer feedback directly to companies through post-experience reviews.

"Sample Hyakkaten" will continue to expand the possibilities of trial marketing that connects companies and consumers through the synergy of digital and real.

*1 Opened in Aeon Mall Chiba New Town in July 2025 *2 Opened in Aeon Mall Higashikurume in February 2026

Sample Hyakkaten Ario Kawaguchi Store Address: 1st floor, Ario Kawaguchi, 1-79 Namikimotomachi, Kawaguchi City, Saitama Prefecture, 332-0033 Opening Date: Monday, April 27, 2026 Business Hours: 10:00-21:00 Closed: Irregular holidays Sales Floor Area: Approximately 30 tsubo

Open Commemorative Present To commemorate the opening of Sample Hyakkaten Ario Kawaguchi Store, all visitors will receive a present. Content: Each visitor will receive one sample of "Ryukakusan Throat Refreshing Tablet" (2 tablets). (Limited quantity. The present is a 2-tablet sample). https://www.ryukakusan.co.jp/product/detail/tablet Target: Visiting customers Period: From 10:00 on Monday, April 27, 2026, until supplies last.

Open Commemorative Event A "1/2 Challenge! Grand Lottery with 3 Tickets!" will be held, where you have a high chance of winning luxurious prizes. There are only two types in the box: "winning" and "losing." This is a chance to win wonderful prizes with a 1/2 probability. Content: For every purchase of 700 yen (tax included) or more during the purchase period, one lottery ticket will be given. Collect three lottery tickets to participate in the lottery once. Furthermore, "premium gold tickets" will be secretly inserted randomly into the lottery tickets. Those who get this ticket are super lucky! With this one ticket, you are guaranteed to receive a prize. Also, those who draw a "losing" ticket will receive a special coupon for "10% OFF any one product." Period: Purchase period (lottery ticket distribution): Monday, April 27, 2026 - Sunday, May 24, 2026 Lottery holding dates: Saturday, May 23, 2026, Sunday, May 24, 2026 *Ends when prizes run out.

"Sample Hyakkaten" https://www.3ple.jp/

All About Life Marketing Co., Ltd. All About Life Marketing Co., Ltd. operates "Sample Hyakkaten," Japan's largest trial service, with approximately 4.3 million cumulative users, mainly women in their 30s and 40s, and approximately 6,000 cumulative corporate clients. We support marketing activities that integrate web and real through "Chopple," where popular products can be tried at a discount, and "RSP (Real Sampling Promotion)," a new product announcement event for consumers. We also jointly operate NTT Docomo's general mail-order site "d Shopping®*" and the hometown tax donation portal "d Shopping Furusato Nozei Hyakusen." *"d Shopping" is a registered trademark of NTT Docomo, Inc.