【Survey Release】"How much AI are other companies using?" — Honest Survey of 53 Housing and Construction Industry Executives: 90% Personal Use, 10% Organizational Adoption
A survey targeting 53 executives in the housing and construction industry reveals that while individual AI use is as high as 90%, organizational adoption remains at a mere 10%. The biggest challenge faced by executives is not technology, but the 'judgment barrier' of 'not knowing where to start.'
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 22:00
- 🔍 Collected: April 30, 2026 at 13:31
- 🤖 AI Analyzed: April 30, 2026 at 13:42 (11 min after Collected)
In an era where everyone uses AI, many in the construction industry are concerned about "how well their competitors are utilizing AI." Amid intensifying competition due to market contraction and a severe labor shortage, the demand to "improve productivity with AI" has become common in the housing and construction industry. It's no longer unusual to hear names like ChatGPT, Gemini, and Claude at gatherings and study sessions for business leaders. So, how much AI are industry executives actually using?
To answer this question with the industry's own voice, the "Architectural AI Management Research Group" (organized by LIFEFUND Co., Ltd. / Hamamatsu City, Shizuoka Prefecture), an AI management community specialized in the construction and housing industry, conducted a unique survey of 53 business leaders in the architectural and construction industry in March 2026 titled "Architectural AI Management Reality Survey 2026 ~ The Reality of 'AI Strategization' from the Perspective of Executives~".
The survey revealed the industry's current position: "individuals are using it, but the company is not actively deploying it."
◼︎ Survey Results Highlights
① "90% personal use, 10% organizational adoption" — AI remains a "personal skill"
Regarding the question about AI utilization levels, 90.6% (48 executives) have not reached "company-wide deployment."
88.7% of executives personally use ChatGPT, and 79.2% use Gemini.
Despite this, only 9.4% (5 companies) have reached the stage where their company's AI utilization is "standardly operating company-wide" or "has built its own unique AI."
Including "personally using it, but with no company policy or understanding (Level 1)" at 56.6% (30 executives) and "only in specific departments, not spread company-wide (Level 2)," it became clear that 90.6% (48 executives) have not achieved "company-wide deployment."
Both company-wide introduction and individual use show high utilization rates for ChatGPT and Gemini, with approximately half using paid versions, but it has not reached organizational utilization.
In the industry, AI remains at the stage of being a "personal tool" and has not yet become an "organizational weapon."
② The biggest barrier is "judgment," not "technology" — "Don't know where to start" is 51%
Even when talking about leveraging AI for business management, where should one begin?
In response to the question, "What is the biggest barrier to leveraging AI in business management right now?", a majority of 51% (27 executives) answered, "I can't see the priorities for my company / I don't know where to start."
"Lack of AI talent," "fear of security risks," and "inability to explain ROI" — these "technical and operational barriers" were all less than 10%. The biggest challenge for executives is not technology, but the "judgment barrier."
Effectiveness measurement of AI utilization is hardly done by most companies.
Regarding grasping the effectiveness of AI utilization, over 81% of executives answered either "effectiveness has not yet been grasped" or "judging by feeling." Only 15.1% could grasp it with operational figures (time/man-hours), and a mere 3.8% (2 companies) with business figures (sales/profit).
AI remains at the stage of being "somehow convenient," and less than 10% of companies are at a level where it can be measured as a business impact and reinvestment decisions can be made. This is the industry's current position.
④ 57% "Convinced it's a weapon, but can't master it"
Executives recognize AI as a weapon but cannot master it.
To the candid question, "What is AI to you now?", 56.6% (30 executives) answered, "I am convinced it is a weapon, but I cannot master it." Only 9.4% of executives described it as "a weapon that has already changed business performance."
The gap between conviction in potential and execution capability — this is the true feeling of industry executives.
◼︎ Insights from the Survey — What the Industry Needs Now
The survey also asked, "What is most needed right now to leverage AI in business management?"
The most common answer was "success stories and roadmaps tailored to our company" at 45% (24 companies), followed by "practical learning opportunities (for myself and employees)" at 24.5% (13 companies).
Roadmaps are needed to leverage AI in business management.
Furthermore, regarding the question, "How do you feel about other companies' AI utilization status?", it was found that 26.4% answered "I can't see other companies' situations at all" and 26.4% answered "I feel a sense of crisis because other companies are progressing," totaling 52.8% who are anxious about information asymmetry within the industry.
More than half of companies feel a lack of information or a sense of crisis regarding other companies.
In other words, what industry executives are currently seeking are the following three things:
- A practical blueprint for themselves (a roadmap that can be implemented in their own company, not just information)
- A practical learning environment (a place where executives and employees can systematically learn)
- A place to connect with fellow executives (a place to see the reality of other companies)
◼︎ Finally
This survey aims to shed light on the realities faced by industry executives.
To answer this question with the industry's own voice, the "Architectural AI Management Research Group" (organized by LIFEFUND Co., Ltd. / Hamamatsu City, Shizuoka Prefecture), an AI management community specialized in the construction and housing industry, conducted a unique survey of 53 business leaders in the architectural and construction industry in March 2026 titled "Architectural AI Management Reality Survey 2026 ~ The Reality of 'AI Strategization' from the Perspective of Executives~".
The survey revealed the industry's current position: "individuals are using it, but the company is not actively deploying it."
◼︎ Survey Results Highlights
① "90% personal use, 10% organizational adoption" — AI remains a "personal skill"
Regarding the question about AI utilization levels, 90.6% (48 executives) have not reached "company-wide deployment."
88.7% of executives personally use ChatGPT, and 79.2% use Gemini.
Despite this, only 9.4% (5 companies) have reached the stage where their company's AI utilization is "standardly operating company-wide" or "has built its own unique AI."
Including "personally using it, but with no company policy or understanding (Level 1)" at 56.6% (30 executives) and "only in specific departments, not spread company-wide (Level 2)," it became clear that 90.6% (48 executives) have not achieved "company-wide deployment."
Both company-wide introduction and individual use show high utilization rates for ChatGPT and Gemini, with approximately half using paid versions, but it has not reached organizational utilization.
In the industry, AI remains at the stage of being a "personal tool" and has not yet become an "organizational weapon."
② The biggest barrier is "judgment," not "technology" — "Don't know where to start" is 51%
Even when talking about leveraging AI for business management, where should one begin?
In response to the question, "What is the biggest barrier to leveraging AI in business management right now?", a majority of 51% (27 executives) answered, "I can't see the priorities for my company / I don't know where to start."
"Lack of AI talent," "fear of security risks," and "inability to explain ROI" — these "technical and operational barriers" were all less than 10%. The biggest challenge for executives is not technology, but the "judgment barrier."
Effectiveness measurement of AI utilization is hardly done by most companies.
Regarding grasping the effectiveness of AI utilization, over 81% of executives answered either "effectiveness has not yet been grasped" or "judging by feeling." Only 15.1% could grasp it with operational figures (time/man-hours), and a mere 3.8% (2 companies) with business figures (sales/profit).
AI remains at the stage of being "somehow convenient," and less than 10% of companies are at a level where it can be measured as a business impact and reinvestment decisions can be made. This is the industry's current position.
④ 57% "Convinced it's a weapon, but can't master it"
Executives recognize AI as a weapon but cannot master it.
To the candid question, "What is AI to you now?", 56.6% (30 executives) answered, "I am convinced it is a weapon, but I cannot master it." Only 9.4% of executives described it as "a weapon that has already changed business performance."
The gap between conviction in potential and execution capability — this is the true feeling of industry executives.
◼︎ Insights from the Survey — What the Industry Needs Now
The survey also asked, "What is most needed right now to leverage AI in business management?"
The most common answer was "success stories and roadmaps tailored to our company" at 45% (24 companies), followed by "practical learning opportunities (for myself and employees)" at 24.5% (13 companies).
Roadmaps are needed to leverage AI in business management.
Furthermore, regarding the question, "How do you feel about other companies' AI utilization status?", it was found that 26.4% answered "I can't see other companies' situations at all" and 26.4% answered "I feel a sense of crisis because other companies are progressing," totaling 52.8% who are anxious about information asymmetry within the industry.
More than half of companies feel a lack of information or a sense of crisis regarding other companies.
In other words, what industry executives are currently seeking are the following three things:
- A practical blueprint for themselves (a roadmap that can be implemented in their own company, not just information)
- A practical learning environment (a place where executives and employees can systematically learn)
- A place to connect with fellow executives (a place to see the reality of other companies)
◼︎ Finally
This survey aims to shed light on the realities faced by industry executives.