Functional Cooling Wear Brand FREEZETECH to Launch Nationwide Promotion Including TV Commercials Starting June 20

Liberta Co., Ltd., the company behind the functional cooling wear and gear brand FREEZETECH, has announced the launch of a nationwide promotion, including its first-ever television commercial, starting Saturday, June 20, 2026.

Extreme Heat: A Major Challenge for Japan

The Japan Meteorological Agency's forecast, released on May 19, 2026, predicts that average temperatures across the country will be higher than usual this summer. Last year saw record-breaking heat, with Tokyo experiencing the highest warning levels of 'Strict Vigilance' or 'Danger' on 64 out of 72 days between June 20 and the end of August. The introduction of a new 'Extreme Heat Day' classification for days over 40°C underscores that rising temperatures have become a serious social issue.

In 2017, Liberta Co., Ltd. developed FREEZETECH to address this escalating problem. Pursuing comfort in hot environments, the series has steadily grown, with cumulative sales surpassing 2.7 million units as of May 31, 2026.

As heatstroke prevention becomes a critical social imperative, FREEZETECH is launching its largest promotion ever to introduce the new option of 'wearable heat countermeasures' to a wider audience.

Promotional Channels

- **Broadcast TV Commercials**: Chukyo, Shizuoka, Hiroshima, Fukuoka areas - **Connected TV Commercials**: TVer, DAZN - **Digital Advertising**: YouTube, Meta (Instagram/Facebook), TikTok, Google, Yahoo! - **Out-of-Home (OOH) Advertising**: Shinagawa Station digital signage, GROWTH taxi ads, Yurikamome line train ads

Comment from Toru Sato, CEO of Liberta Co., Ltd.

'In recent years, Japan's summers have become hotter than ever, increasing the importance of heat countermeasures in daily life, work, and sports. Since its launch in 2017, FREEZETECH has continuously evolved its cooling technology. We aim to deliver new value by pursuing proprietary cooling technology using advanced materials to improve comfort in extreme heat. Through this TV commercial, we hope more people will discover FREEZETECH and that our brand can help make Japan's summers a little more comfortable.'

About FREEZETECH

FREEZETECH is a functional cooling wear brand utilizing proprietary technology. Its 'Hyogeki' cooling wear, which sustains a cooling effect with sweat and wind, features fabric treated with 'Hyogeki Cooling Print®'. This print causes an endothermic reaction upon contact with moisture (sweat), lowering the fabric's temperature. A greater cooling sensation is achieved when exposed to wind.

The brand offers a wide range of products for full-body heat protection, including the patented (No. 7649496) 'FREEZETECH Cooling Mist for Apparel.'

In 2024, 'Hyogeki α (Alpha)' was launched, co-developed by Liberta, Sumitomo Chemical, and Yutacs. It features the world's first combination of 'temperature-regulating material and cooling print,' which brings the microclimate inside clothing closer to a comfortable range, achieving enhanced cooling duration and refreshment.

Through its evolving technology, FREEZETECH offers a new choice in heat countermeasures, aiming to improve comfort in extremely hot environments.