Summer Hair Dryer Survey: 67% Admit to Quitting Mid-Dry, Revealing the 'Dryer Cancel' Trend

Key facts

  • Summer Hair Dryer Survey: 67% Admit to Quitting Mid-Dry, Revealing the 'Dryer Cancel' Trend
  • A Liberta survey of 100 women aged 20-45 found 67% stop blow-drying midway in summer due to heat. The 'dryer cancel' trend highlights scalp and hair risks, prompting the launch of Coolist Scalp Cooler.
  • Source: PR Times
  • Date: June 4, 2026

Direct answer

A Liberta survey of 100 women aged 20-45 found 67% stop blow-drying midway in summer due to heat. The 'dryer cancel' trend highlights scalp and hair risks, prompting the launch of Coolist Scalp Cooler.

Citation
Summer Hair Dryer Survey: 67% Admit to Quitting Mid-Dry, Revealing the 'Dryer Cancel' Trend (June 4, 2026), PR Times
Source
PR Times
Date
June 4, 2026
A Liberta survey of 100 women aged 20-45 found 67% stop blow-drying midway in summer due to heat. The 'dryer cancel' trend highlights scalp and hair risks, prompting the launch of Coolist Scalp Cooler.
調査レポートNQ 60/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 4, 2026 at 22:00
  • 🔍 Collected: June 4, 2026 at 13:21
  • 🤖 AI Analyzed: June 6, 2026 at 22:20 (56h 58m after Collected)
Liberta Inc. (TSE Standard: 4935), maker of the Coolist cooling brand, surveyed 100 women aged 20-45 with medium-to-long hair about summer blow-drying habits. Results show 70% find summer drying 'unbearably hot,' while 67% admit to stopping midway or leaving hair partially wet due to heat and sweat. Despite 75% recognizing the risks of skipping drying—scalp moisture buildup, hair damage, color fading, and unruly morning hair—many still quit early. This behavior, dubbed 'dryer cancel,' has become a trending term on X (formerly Twitter), alongside the related 'bath cancel' trend. The survey also found 87% want a more comfortable drying experience, and 73% would use a product that reduces heat discomfort on the scalp. In response, Liberta promotes its Coolist Scalp Cooler, a pre-drying cooling lotion applied directly to the scalp via a penetrating nozzle. It delivers a perceived -5°C cooling sensation with menthol, contains sweat-absorbing powder for root volume, and includes botanical extracts for scalp care. The survey was conducted online from May 12-14, 2026.

FAQ

What is the 'dryer cancel' trend mentioned in the survey?

It refers to people who quit blow-drying midway through due to summer heat. The term trended on X alongside the similar 'bath cancel' phenomenon.

What percentage of women find summer blow-drying uncomfortably hot?

70% of surveyed women with medium-to-long hair said summer blow-drying is 'unbearably hot,' according to Liberta's 100-person survey.

What hair and scalp risks come from not fully drying hair?

Risks include scalp moisture buildup, increased hair damage from friction, color and perm degradation, and difficult-to-manage hair the next morning.

What is the Coolist Scalp Cooler and how does it work?

It is a pre-drying cooling lotion applied to the scalp via a direct-application nozzle. Menthol provides a perceived -5°C sensation during blow-drying.

Who was surveyed and when was the study conducted?

Liberta surveyed 100 women aged 20-45 with medium-to-long hair via an online questionnaire from May 12-14, 2026.

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