Frontline of Korean Beauty Trends: World's First* siRNA Scalp Care 'CosmeRNA' Launches Free Introduction and Revenue Generation Program for Salons

Key facts

  • Frontline of Korean Beauty Trends: World's First* siRNA Scalp Care 'CosmeRNA' Launches Free Introduction and Revenue Generation Program for Salons
  • VIUM Co., Ltd., an authorized distributor of CosmeRNA, the world's first* siRNA scalp care product, has launched a free introduction and revenue generation program for salons. This program aims to promote the adoption of CosmeRNA, which targets the root causes of hair loss with once-a-week care, and to acquire case data and build revenue models. Participating facilities can immediately offer it as a menu item and generate revenue without inventory risk, with the condition of providing before-and-after photos and simple reports. CosmeRNA adopts a design philosophy that acts locally and selectively, unlike traditional products that affect hormones globally, thus balancing sustainability and reduced usage barriers.
  • Source: PR Times
  • Date: April 15, 2026

Direct answer

VIUM Co., Ltd., an authorized distributor of CosmeRNA, the world's first* siRNA scalp care product, has launched a free introduction and revenue generation program for salons. This program aims to promote the adoption of CosmeRNA, which targets the root causes of hair loss with once-a-week care, and to acquire case data and build revenue models. Participating facilities can immediately offer it as a menu item and generate revenue without inventory risk, with the condition of providing before-and-after photos and simple reports. CosmeRNA adopts a design philosophy that acts locally and selectively, unlike traditional products that affect hormones globally, thus balancing sustainability and reduced usage barriers.

Citation
Frontline of Korean Beauty Trends: World's First* siRNA Scalp Care 'CosmeRNA' Launches Free Introduction and Revenue Generation Program for Salons (April 15, 2026), PR Times
Source
PR Times
Date
April 15, 2026
VIUM Co., Ltd., an authorized distributor of CosmeRNA, the world's first* siRNA scalp care product, has launched a free introduction and revenue generation program for salons. This program aims to promote the adoption of CosmeRNA, which targets the root causes of hair loss with once-a-week care, and to acquire case data and build revenue models. Participating facilities can immediately offer it as a menu item and generate revenue without inventory risk, with the condition of providing before-and-after photos and simple reports. CosmeRNA adopts a design philosophy that acts locally and selectively, unlike traditional products that affect hormones globally, thus balancing sustainability and reduced usage barriers.
product_launchNQ 63/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 15, 2026 at 20:00
  • 🔍 Collected: April 15, 2026 at 11:31
  • 🤖 AI Analyzed: April 15, 2026 at 17:32 (6h 0m after Collected)
CosmeRNA, a new scalp care product that addresses the 'causative stage' of hair loss concerns with simple application, targets the scalp environment. Background (Market Structure Changes): In Japan, approximately 42 million people suffer from thinning hair and hair loss, and the hair care market continues to expand. However, the market faces 'continuation barriers' such as daily ongoing costs, time lag until noticeable effects, and psychological anxiety about hormonal effects. Consequently, a structural issue of 'inability to continue before seeing results' has become apparent. CosmeRNA's Position: VIUM Co., Ltd. distributes CosmeRNA as an authorized agent. CosmeRNA is a scalp care product based on RNA interference (siRNA) technology, focusing on androgen receptors (AR) in hair follicles. Instead of affecting hormones globally like conventional products, it employs a design philosophy that approaches locally and selectively. This allows for sustainability and reduced usage hurdles, presenting a new option in the scalp care market. Weekly Care Design: Weekly care regimen. Usable by both men and women. Designed for easy integration as external care. These features address the 'difficulty of continuation' issues found in conventional products. *This product is a cosmetic and not intended for the treatment or prevention of disease. The Essence of This Program (Differentiation): This program is designed not just as a free offering, but as a 'Business Co-creation Model Based on Case Data.' Participating facilities can simultaneously verify the treatment value and construct a revenue model through the acquisition of actual case data. (Limited availability, so please inquire early.) Program Overview: [Provided Content] - 6ml x 2 bottles (for 1 person) *Multiple sets may be provided depending on the scale of introduction and number of cases. - 12 treatments (approx. 3-month treatment design) - Completely free of charge → Immediately available as a menu item for revenue generation with no inventory risk. [Objective] - Acquisition of case data - Optimization of treatment protocols - Construction of a sustainable revenue model [Participation Conditions] - Provision of case photos (before/after) - Submission of simple reports *Submitted content may be used for promotion and case studies. Inquiries (Official CosmeRNA Distributor): For inquiries regarding CosmeRNA introduction and handling, please contact us via the link below. [Company Information] VIUM Co., Ltd. Representative Director: Rina Tachibana [Contact Information] TEL: 03-4560-0040 Email: info@vium.co.jp [Showroom] 6F, Nihonbashi Sakura Building, 3-1-4 Nihonbashi, Chuo-ku, Tokyo 103-0027 [Business Activities] Planning, development, and sales of beauty products. Wholesale of products to beauty clinics and salons (B2B). Import and sales of cosmetics. [Licenses & Permits] - Cosmetic Manufacturing and Marketing Authorization (Permit No.: 13C0X12302) - Cosmetic Manufacturing Authorization [Official Website] https://lhalala.vium.co.jp/ [Instagram] https://www.instagram.com/cosmerna_jp_vium/

FAQ

What is the name of the company distributing CosmeRNA in Japan and what is its role?

VIUM Co., Ltd. distributes CosmeRNA as an authorized agent in Japan, introducing the product to salons through a free introduction and revenue generation program.

What technology does CosmeRNA use to address hair loss concerns and how does it differ from conventional products?

CosmeRNA uses RNA interference (siRNA) technology targeting androgen receptors in hair follicles, unlike conventional products that affect hormones globally, offering localized and selective action.

How many people in Japan are affected by thinning hair and hair loss according to the article?

Approximately 42 million people in Japan suffer from thinning hair and hair loss, contributing to the growing demand in the hair care market.

What are the key features of CosmeRNA's weekly care regimen and who is it designed for?

CosmeRNA's weekly care regimen includes easy external application, is usable by both men and women, and is designed to overcome continuation barriers in scalp care.

What is the primary goal of the CosmeRNA salon program beyond providing free product samples?

The program aims to create a business co-creation model where salons generate revenue and verify treatment value by collecting actual case data from clients using the product.

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