Lena Hair Iron Launches Limited Mother's Day Gift Campaign

Lena Co., Ltd., headquartered in Chuo-ku, Tokyo, with Shiro Asahina as Representative Director, operates the hair care appliance brand 'Lena.' The brand is launching a Mother's Day limited gift campaign from April 13, 2026, to May 17, 2026, through its official online shop. The campaign offers special Mother's Day packaging and novelty items, including flower ribbon wrapping, an original macaron-design sticker, a message card, a hair clip, and a wrapping bag, with purchases of eligible hair iron products (straight, curl, wide, mini series, travel set). Products like paddle brushes and gift box sets are excluded. Lena hair irons are priced between 5,000 and 8,000 yen and had a Rakuten review rating of 4.72 as of October 2025, primarily appealing to women in their teens and twenties.