Cultivating the ability to navigate an unpredictable era with "mental stamina" and "infinite potential." Fostering non-cognitive skills through sports and education. Ando Juku and Comprehensive Partnership Agreement

LEIFRAS CO.,LTD. (Nasdaq: LFS, Headquarters: Shibuya-ku, Tokyo, CEO: Kiyotaka Ito), which operates children's sports schools and supports the regional expansion of club activities, has entered into a comprehensive partnership agreement with Ando Juku Co., Ltd. (Headquarters: Ise City, Mie Prefecture, Representative Director: Daisaku Ando), a company with top-class educational achievements in Mie Prefecture, which upholds the philosophy of "love that faces the growth story of all children, not just academic ability." This agreement focuses on revitalizing regional education starting from sports and education. We are pleased to announce the establishment of a sustainable new regional education infrastructure that fuses "intellectual approach (education)" and "physical approach (sports)" to dramatically enhance children's non-cognitive skills (self-esteem, cooperation, perseverance), which cannot be fully covered by learning support or sports alone.

1. Why Now? Fostering "Non-Cognitive Skills" to Break Free from Limiting Beliefs and Thrive in the Future

Currently, the social environment surrounding children is undergoing rapid change. In addition to cognitive abilities such as test scores, the cultivation of "non-cognitive skills" such as perseverance, cooperation, and self-esteem has become an urgent task. However, there are limitations to fully covering these aspects solely through school and home education. In response to this social challenge, our company, which has long nurtured "mental stamina" through multi-sport activities and possesses non-cognitive skill measurement data (mirabo) for over 150,000 individuals, has partnered with Ando Juku, which has dedicated itself to fostering human potential through "mindset, manners, and aspiration guidance" over 30 years of trust.

Our mission is to break through the limiting beliefs children often hold, such as "I can't do it" or "studying isn't fun," and to unlock the "infinite potential" that everyone possesses. By combining the "love" and "educational passion" of both companies, a major objective of this agreement is to build a new educational ecosystem that supports the local community.

2. Key Initiatives in This Business Partnership

Based on this agreement, both companies aim to create new educational value by integrating "physical growth" and "intellectual and spiritual growth," and will promote business centered around the following three pillars:

1 Joint Promotion of Next-Generation Development Concept

We will formulate a comprehensive message integrating both companies' educational philosophies and widely disseminate it to the local community. By leveraging the respective characteristics of sports and learning, we aim to establish a new educational standard by raising societal awareness of the importance of nurturing "life skills (non-cognitive skills)" that cannot be quantified.

2 Building a Circular System of Educational Services Through Mutual Resource Utilization

We will mutually open customer networks and channels held by both companies to build a mechanism for circulating high-quality educational content.

l Diversification of Customer Touchpoints: We will aim to maximize learning and sports opportunities through a multifaceted approach.

l Optimization of Learning Environment: We will establish an environment where both companies' services can be used seamlessly, providing a multimodal learning environment where children can choose the optimal education according to their individual aspirations.

3 Creation of Joint Experiential Programs to Promote Multifaceted Growth

We will develop special experiential programs that transform children's mindsets by integrating the unique instructional know-how cultivated by both companies.

l Providing Growth Opportunities in Non-Routine Environments: We will plan and implement programs that promote physical and mental growth beyond the framework of existing education.

l Support for Self-Transformation Processes: We will promote a comprehensive approach that fosters children's resilience and their ability to overcome difficulties by accumulating successful experiences and unlocking their potential.

3. Future Outlook: Expansion of the Educational Ecosystem Through a Regionally Focused Dominant Strategy

Starting with this agreement, our company will further promote the fusion of sports and education in the Mie Prefecture area and strengthen our regionally focused support system through a dominant strategy. By creating organic collaborative synergies with different industries, we aim to achieve steady business growth and expansion, and to deploy a sustainable "educational ecosystem" that is indispensable to the region nationwide.

*1 Compared by the number of members among the top 3 companies operating children's sports schools without owning sports facilities, ranked No. 1 in Japan for 4 consecutive years (Source: Tokyo Shoko Research, Ltd., as of December 2025). The definition of the number of members is that if a member attends multiple schools, regardless of whether they are the same or different sports, they are counted as many times as the number of schools attended.

[Company Profile of Ando Juku Co., Ltd.]

Company Name: Ando Juku Co., Ltd.

Location: 436 Ogi-cho, Ise City, Mie Prefecture

Representative: Daisaku Ando, Representative Director Business Activities: Operation of cram schools (elementary, junior high, and high school courses), operation of free schools ("Tsumugu Kibou," "Ise no Mori"), services for truant children and students, educational environment production, etc.

Homepage: https://www.andojuku.jp/

[Company Profile of LEIFRAS CO.,LTD.]

Company Name: LEIFRAS CO.,LTD.

Listed Market: Nasdaq Capital Market

Ticker Symbol (US Securities Code): LFS

Location: 20th Floor, Yebisu Garden Place Tower, 4-20-3 Yebisu, Shibuya-ku, Tokyo

Representative: Kiyotaka Ito, Representative Director CEO

Established: August 28, 2001

Capital Stock: 784,666,480 yen (including capital reserve)

Business Activities: Sports School Business, Event Business, Alliance Business Club Activity Support Business, Regional Collaboration Business, Healthcare Business After-School Day Service "LEIF" "FLEI" "ILFE" Business

Homepage: https://www.leifras.co.jp/

IR Site: https://ir.leifras.co.jp/jp/

[Inquiries Regarding This Matter]

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Contact for General Customers and Corporations

LEIFRAS CO.,LTD. Inquiry Form

https://leifras.co.jp/contact/form/

Contact for Media Representatives

LEIFRAS CO.,LTD. Public Relations Department

Email: pr_@leifras.co.jp

TEL: 03-6451-1343

FAX: 03-6451-1342