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Pets Tokyo Seeks Main Visual Models for "Natsu-Inu Matsuri 2026"

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Published Jul 3, 2026 10:20 PM ・ Updated Jul 3, 2026 6:43 PM ・ 7 min read ・ Source: PR TIMES

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Pets Tokyo Seeks Main Visual Models for "Natsu-Inu Matsuri 2026" — Image: PR TIMES

Pets Tokyo Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Raymond), a group company of Lehman Holdings Co., Ltd., is pleased to announce that it will begin accepting applications

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jul 3, 2026

Pets Tokyo Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Raymond), a group company of Lehman Holdings Co., Ltd., is pleased to announce that it will begin accepting applications on its official Instagram account starting July 1, 2026 (Wed) for two "model dogs" who will serve as the main visual stars for its "Natsu-Inu Matsuri 2026" (Summer Dog Festival 2026) event, scheduled to be held on August 2, 2026 (Sun).

The selected dogs will be featured in various visuals that will bring the event to life, including posters, flyers, the official website, social media, and decorations within the venue.

Participatory Campaign to "Create the Event Together"

Pets Tokyo values the creation of events in collaboration with local pet owners.

For the "Natsu-Inu Matsuri," now in its second year, we are once again holding an open call for "model dogs" who will become the face of the event.

Last year's model dog, "COCO," was popular among many attendees and was featured in numerous media, including event posters, flyers, and social media posts.

This year, we have increased the number of selected dogs to two, making this a project that allows more pet owners to participate.

Model Dogs to Shine Across Various Media

The selected dogs will be featured as the main visuals for "Natsu-Inu Matsuri 2026" in the following media:

Event posters Distributed flyers Official website Official social media Venue decorations Novelty items and giveaways, etc.

They will be active not only on the day of the event but also in advertising media that will be seen by many people.

Application Details

Application Details: https://www.instagram.com/p/DaPxY34k4IK/?img_index=1

Application Period: July 1, 2026 (Wed) - July 7, 2026 (Tue) 23:59

How to Apply:

1. Follow the official Pets Tokyo Instagram account (@petstokyo_official) 2. Follow the Pets Tokyo Koiwa store Instagram account (@petstokyo_koiwa) 3. Comment on the campaign post with your enthusiasm, such as "reasons why your dog wants to be a model."

Additionally, sharing the campaign post on your Stories will increase your chances of winning.

Eligibility Requirements

- Applicants must consent to their dogs being featured in various media, including photos and videos. - Applicants must be able to provide photos of their dogs in yukata or with a summery theme. - Applicants must be able to submit photos by July 9, 2026.

Furthermore, those who can attend the "Natsu-Inu Matsuri" on the day of the event are welcome, as they can help make the event even more lively.

Prizes

- Appointment as main visual model for "Natsu-Inu Matsuri 2026" - A gift of event flyers

About Pets Tokyo Co., Ltd.

-- Pets Tokyo: A Pet Daycare You'll Want to Visit Again. --

Pets Tokyo is a comprehensive care space centered around a daycare for pets and their owners. By offering all services—daycare, grooming, hotel stays, and training—in "a familiar place," we support a life of security and trust for both dogs and their owners.

Company Profile

Company Name: Pets Tokyo Co., Ltd.

Location: VORT Hirakawacho II 5F, 2-4-5 Hirakawacho, Chiyoda-ku, Tokyo

Business Activities:

Pet daycare services / Pet hotel services / Grooming services / Veterinary clinic services / Retail sales / Animal welfare services / School services

URL: https://petstokyo.com/

Inquiries

Email marketing@petstokyo.com ■ Social Media

Pets Tokyo Official Instagram https://www.instagram.com/petstokyo_official/ Pets Tokyo Official TikTok

https://www.tiktok.com/@petstokyo

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase promotional materials for "夏犬祭2026" (Natsu Inu Matsuri 2026), featuring small dogs in yukata. They highlight a model dog recruitment campaign and various media where the selected dogs will appear, such as posters, flyers, and social media. One image also presents the Pets Tokyo logo and services.

A promotional image for "夏犬祭2026" (Natsu Inu Matsuri 2026) shows a small dog in a yukata surrounded by examples of event visuals like posters and flyers, and mentions a model dog recruitment campaign.
This image displays various applications of the "夏犬祭" (Natsu Inu Matsuri) visual, including a poster, a smartphone screen showing an SNS/HP view, and a flyer, all featuring a small dog in a yukata.
A golden retriever puppy is featured with the Pets Tokyo logo and text describing Pets Tokyo as a pet daycare that makes you want to visit again, listing services like pet daycare, training, trimming, and pet hotel.

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The Washin AI News desk structures and reviews this article under the following standards.

Start only from primary sources (official PR, disclosures, wire services)
Numbers and proper nouns machine-checked against the source (number-completeness check)
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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 3, 2026 10:20 PM — Distributor PR TIMES
Collected　Jul 3, 2026 6:33 PM
AI structured & analyzed　Jul 3, 2026 6:33 PM
Desk-reviewed & published　Jul 3, 2026 10:20 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000283.000116500.html

When was it published?

Jul 3, 2026

Cite this article — HOW TO CITE

Washin AI News Desk“Pets Tokyo Seeks Main Visual Models for "Natsu-Inu Matsuri 2026"”AI News by Washin Village（和心村）, Jul 3, 2026. https://aeo.washinmura.jp/ai/lehmansoft-com/en/news/2026-07-03-pets-tokyo-%E5%A4%8F%E7%8A%AC%E7%A5%AD2026-%E3%81%AE%E3%83%A1%E3%82%A4%E3%83%B3%E3%83%93%E3%82%B8%E3%83%A5%E3%82%A2%E3%83%AB%E3%83%A2%E3%83%87%E3%83%AB%E7%8A%AC%E3%82%92%E5%8B%9F%E9%9B%86

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