Morinaga Confectionery and Pets Tokyo Launch Collaborative Campaign Under the Theme 'More Delicious Together'

Pets Tokyo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Raymond), a group company of Lehman Holdings Co., Ltd., has launched an SNS campaign titled "Wan to Natsu Zikaku Campaign" in collaboration with Morinaga Confectionery Co., Ltd.'s new brand "Hito to Pet Project," starting Friday, June 26, 2026.

The campaign aims to raise awareness among more people about the enjoyable experience of pet owners and their dogs sharing the same snacks, using summer hydration as a starting point.

Background of the Campaign

"Hito to Pet Project," launched by Morinaga Confectionery Co., Ltd., is a brand that proposes a new eating experience under the concept of "more delicious together," where owners and their dogs can share and enjoy the same snacks. By enjoying the same treats as their beloved family members, the brand aims to create moments that enhance daily communication and strengthen bonds.

Recently, during an event for daycare users held at the Pets Tokyo Iidabashi store, participants experienced the "Wan Jelly Stick with Dog" product and gave positive feedback from both dog owners and dog trainers, leading to the launch of this campaign.

Campaign Overview

- Name: Wan to Natsu Zikaku Campaign - Platform: Instagram - Entry Period: June 26, 2026 (Fri) to July 5, 2026 (Sun) - Prize: 10 winners will be selected by lottery to receive Morinaga's "Wan Jelly Stick with Dog (2 varieties)"

### How to Enter

- Follow @hito_to_pet - Follow @petstokyo_official - Comment on the designated post with "What I pay attention to regarding my pet's hydration"

About the Prize: Wan Jelly Stick with Dog

Morinaga Confectionery Co., Ltd. launched the "Hito to Pet Project" with the vision of creating a space where both humans and dogs can smile by sharing the same food. The company has released a total of seven products. This marks the first time in the company's history—over 120 years since its founding—that it has launched food products designed for both humans and pets to consume together.

Among these, the "Wan Jelly Stick with Dog" provided for this campaign was developed so that owners and their dogs can enjoy the same jelly treat together.

This convenient stick-type jelly allows easy and delicious hydration, containing oligosaccharides and dietary fiber beneficial for dogs. It is recommended for summer outings and walks.

It enables enjoyable and tasty communication between humans and their dogs while sharing the same moment.

- Wan Jelly Stick with Dog (Apple flavor with 30% fruit juice / Yogurt flavor) - Wan Jelly Pouch with Dog (Apple flavor with 24% fruit juice / Yogurt flavor)

### Product Features

- Stick-type jelly that allows easy hydration and can be enjoyed by both humans and dogs - Two flavors: juicy and mild apple, and refreshing yogurt - Convenient stick format ideal for outings - Contains lactulose and dietary fiber - Veterinarian recipe supervised / Co-developed with Anicom G / Certified safe quality for dogs (Morinaga Milk Sanworld)

### Links

- HP: https://www.morinaga.co.jp/hitotopet/ - Instagram: https://www.instagram.com/hito_to_pet?igsh=dnQyNmloM3ZkdWNr - Amazon: https://www.amazon.co.jp/stores/page/153A4A4E-47E0-4015-BEC1-F7A17E95181B?channel=2602HP - Morinaga Direct Store: https://www.morinaga.co.jp/direct-store/lp/hitotopet/#offer01?sci_campaign=WMN304

About Pets Tokyo Co., Ltd.

Pets Tokyo is a pet daycare center that people want to visit again. Centered around pet daycare, it operates as a comprehensive care space for pets and their owners. By offering all services—including daycare, grooming, hotel, and training—at a familiar location, it supports a lifestyle built on trust and peace of mind for both pets and owners.

### Company Overview

- Company Name: Pets Tokyo Co., Ltd. - Address: VORT Hirakawacho II 5F, 2-4-5 Hirakawacho, Chiyoda-ku, Tokyo - Business: Pet daycare / Pet hotel / Grooming / Veterinary clinic / Retail / Animal welfare / School programs - URL: https://petstokyo.com/

About Lehman Holdings Co., Ltd.

Lehman Holdings Co., Ltd. is a corporate group that proposes new pet lifestyles through technology. It operates the web3 project "LOOTaDOG" and the pet care facility "Pets Tokyo," promoting integrated digital and real-world businesses. The company also diversifies its operations in real estate and energy sectors.