Learnings Co., Ltd. Starts Handling Sales of Sales Process Co., Ltd.'s B2B Sales Support Service "AI Apo for B2B Test Marketing"

Learnings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yohei Kajita) announced today that it has started handling sales of 'AI Apo for B2B Test Marketing' (https://btob-test-marketing.com/), a test marketing service for B2B companies provided by Sales Process Co., Ltd. (hereinafter referred to as 'Sales Process').

'AI Apo for B2B Test Marketing' is a service that scientifically identifies 'industries, appeals, and offers that sell' in new B2B sales, not from hypotheses, but from actual sales data. It has high affinity with the publishing and information dissemination support provided by Learnings Co., Ltd., and its strength lies in its ability to build a 'mechanism that makes sales easier' starting from dissemination.

Background of Starting Sales Handling

In recent years, in acquiring new B2B business negotiations, it has become difficult to achieve results by relying solely on 'hypothesis-driven sales,' and the importance of accurate approaches based on actual data is increasing.

Meanwhile, many companies face the following challenges:

・Starting sales based solely on hypotheses like 'this industry should sell' or 'this appeal should resonate.' ・Even if a hypothesis fails, the cause is unknown, and they cannot escape the improvement cycle by simply forming the next hypothesis. ・Even when entrusting sales to a sales agency, results are not achieved, and the fundamental cause is unknown. ・New services, crucial for the company's fate, are being deployed with speculative, hypothesis-driven sales.

Against this backdrop, 'AI Apo for B2B Test Marketing' has high practical utility as a service that acquires data through actual sales activities and scientifically discovers 'sales patterns that sell.'

Learnings will leverage the knowledge cultivated through its publishing and information dissemination support to assist more B2B companies in their growth by handling this service.

What is 'AI Apo for B2B Test Marketing'?

It is a sales approach service that utilizes AI x HTML email. Based on a company's strengths, products, and target hypotheses, it tests industries, appeals, and offers through actual sales activities, designing and verifying a 'selling structure' in conjunction with sales activities.

Main support contents (examples):

・Industry testing (identifying industries that respond well by changing the industries in the target company list) ・Appeal testing (conducting A/B tests with emails using different angles to identify the most responsive message) ・Offer testing (testing multiple offers to identify offers that are more likely to lead to business negotiations) ・Actual sales data analysis (acquiring and analyzing open rates, click-through rates, reply rates, and negotiation rates) ・Submission of B2B sales diagnostic report (presenting compatible industries, appeals, and sales strategies)

Reasons why Learnings handles 'AI Apo'

Learnings has witnessed numerous cases where 'dissemination does not lead to sales' while providing information dissemination and publishing support to companies.

No matter how excellent the disseminated content is, it will not lead to business negotiations unless it is delivered 'to the right audience, with the right message, and with the right offer.'

Conversely, companies that have identified sales patterns that sell based on data tend to have smoother sales when combined with dissemination.

'AI Apo for B2B Test Marketing' is highly compatible with Learnings' support policy of structuring SNS operations and publishing not as 'promotion' but as 'sales strategy,' and thus, we have started handling its sales.

Future Developments

Going forward, for companies introducing 'AI Apo,' Learnings will provide comprehensive support by combining it with its publishing and information dissemination support as needed, covering the following:

・Identification of 'sales patterns that sell' through test marketing ・Promotion of awareness and understanding through publishing and SNS dissemination ・From inquiry and business negotiation acquisition to sales efficiency improvement and closing rate enhancement

Company Overview

Company Name: Learnings Co., Ltd.

Location: Nanpeidai Osaki Building 3F, 2-13 Nanpeidaicho, Shibuya-ku, Tokyo

Representative: Yohei Kajita

Established: July 2017 (Heisei 29)

Contact for this matter

Learnings Co., Ltd. Contact: Fukazawa

E-Mail: press@learnings.co.jp