LaughCaree Inc. and Learnings Inc. Announce Business Alliance: Launch of 'Student Guild Publishing,' a Publishing Support Service Specialized in New Graduate Recruitment

LaughCaree Inc. (Headquarters: Osaka City, Osaka Prefecture; CEO: Akihiro Narita) and Learnings Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yohei Kajita) have entered into a business alliance and launched "Student Guild Publishing," a publishing support service specialized in new graduate recruitment activities. [Background of the Alliance and Service Launch] "Information sessions alone are not enough to convey our company's appeal." "Even when we offer a position, it is often declined." "After joining the company, mismatches occur where employees feel 'it wasn't what I expected.'" Many companies face such challenges in new graduate recruitment. The real cause of unsuccessful recruitment lies not in the "quality of students" but in "how the message is conveyed." Even if management and employees have the passion and desire to "make it a good company" or "do it for the customers," this remains tacit knowledge and is not put into words, while superficial information about conditions and benefits takes precedence. As a result, the company gets buried among "typical companies" in the eyes of students. To solve this problem, LaughCaree Inc., a recruitment professional who thoroughly understands "what students really want to know," and Learnings Inc., a publishing professional with a track record of producing over 300 corporate titles, have collaborated to launch "Student Guild Publishing." [The Worsening Job Offer Decline Rate - Recruitment Crisis Shown by Industry Data] The problem of job offers being declined in new graduate recruitment is becoming more serious year by year. According to a survey (*) announced by Mynavi Career Research Lab in March 2026, the percentage of companies answering that their job offer (unofficial offer) decline rate was "50% or more" reached 41.5% for 2026 graduates, roughly doubling compared to the 2019 graduates (21.1%). Furthermore, the most common reason for declining an offer was "received an offer from a company with a higher preference (49.8%)," making it clear from the data that the formation of applicant preference is the biggest factor determining the success or failure of recruitment. In addition, the measures cited as most effective in preventing declines were "contact-based" initiatives that directly deepen the relationship between companies and students, such as "informal social gatherings for prospective employees (59.6%)," "roundtable discussions with employees (23.8%)," and "unofficial offer ceremonies (22.8%)." 2019 Graduates: 21.1% -> 2022 Graduates: 21.0% -> 2024 Graduates: 39.2% -> 2026 Graduates: 41.5% Behind this is a structural issue where it has become normalized for students to obtain multiple job offers due to the ongoing seller's market, and even at the stage when a company issues an offer, declines due to "differences in preference level" are inevitable. "Student Guild Publishing" is designed as a service to address these issues by fostering corporate understanding and empathy through books from an early stage before the job offer, thereby increasing the level of preference and contributing to a reduction in the offer decline rate. *Source: Mynavi Career Research Lab "Trends in Job Offer (Unofficial Offer) Decline Rates - Reasons for Decline and Corporate Countermeasures -" (Published March 16, 2026) https://career-research.mynavi.jp/column/20260316_108862/ [What is "Student Guild Publishing"] It is a publishing support service that produces a book usable for new graduate recruitment activities in as short as one week. *The production period may vary depending on the content and timing. Completion in one week is not guaranteed. Using a "publishing method" different from traditional pamphlet creation or web development, it condenses the company's appeal into a single book using "words that resonate with students." By systematically delivering information that job seekers truly want to know, such as values and vision, daily workflow, employees and culture, growth, and career paths, it increases the applicant's level of understanding and preference, and changes the very quality of the interview. [What Changes by Using a Book as a Recruitment Tool] - Information sessions and web information have limited time, conveying only superficial information. - Pamphlets are design-focused, their contents are unread, and they are thrown away. - Selection proceeds with shallow understanding, leading to "not what I expected" mismatches. - Sending the book leads students to read it thoroughly, increasing their desire to join. - It creates a special feeling of having something tangible, fosters deep understanding, empathy, creates fans, and builds motivation. - The "quality of interviews" changes — "time spent explaining from scratch" is reduced, shifting to "essential dialogue." By making the book a "common language," selection efficiency dramatically improves. [Usage Scenes] Image of integration into the selection flow: STEP 01 Entry STEP 02 Send the book -> Thorough reading and understanding (tangible delivery, offline contact experience) STEP 03 Information session -> Participation with prerequisite knowledge STEP 04 Interview -> High-quality dialogue and fostering deep empathy STEP 05 Job offer -> No mismatch Additionally, it raises the overall quality of recruitment activities in various ways, such as use in alumni visits, sharing with parents, writing impression essays, and submitting assignments. [Strengths of Books Compared to Other Tools] The "reading experience" dramatically changes the level of understanding and depth of information. [Production Flow] STEP 01 Hearing: Organizing recruitment challenges and targets STEP 02 Planning & Structure: Proposing appeal points and table of contents STEP 03 Interviewing: Employee interviews (online possible) STEP 04 Writing: Manuscript creation by professional writers STEP 05 Design: Incorporating into book format GOAL Delivery: Delivered as printed materials or PDF data. Proceeding swiftly, mainly online. Available nationwide. Interviews can be completed online via Zoom, etc. Since we handle everything from manuscript creation to design, all we ask of your company is "interview participation" and "content review." [Pricing Plan] Production fee: From 1.2 million yen (excluding tax) *Approximately 150 pages, A5 size, vertical writing Package contents: Planning/structure proposal creation / Interview/writing / Design/DTP / Editing/proofreading Separate printing and binding fees: Guide price from 150,000 yen per 100 copies *Varies depending on number of copies, paper quality, and processing options. Amazon POD publishing: Free (sales on Amazon also possible) [About the Operating Structure] "Student Guild Publishing" is a joint operation project by recruitment professionals and publishing professionals. In charge of Planning & Operations. As the operating body of the Student Guild, it possesses a strong network and real contact points with students. It handles planning and recruitment strategy design to draw out the appeal of companies from the perspective of thoroughly knowing "what students really want to know." Main roles: Recruitment consulting and event planning / Operation of the Student Guild community, corporate analysis and verbalization from a student perspective Location: Room 1013, Mitsufu Shin-Midosuji Building, 4-2-21 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture 532-0011 URL: https://laughcaree.com/ In charge of Editing, Production & Printing. As professionals in corporate publishing, they have handled over 300 titles of business books and corporate publications. They handle everything from interviewing and writing to sophisticated design production and high-quality printing and binding. Main roles: Corporate publishing production / Manuscript creation, editing, DTP, Amazon submission, printing/binding management Location: 3F Nanpeidai Osaki Building, 2-13 Nanpeidai-cho, Shibuya-ku, Tokyo 150-0036 URL: https://learnings.co.jp/ [Inquiries regarding this matter] Learnings Inc. Contact: Fukazawa E-Mail: press@learnings.co.jp