Lcode Co., Ltd. (President: Tomohiro Fujiwara, Headquarters: Osaka City, Osaka Prefecture) announces the renewal of its contact lens brand series "ReVIA Silicone 1day," which uses silicone hydrogel material.

With this renewal, KIM CHAEWON of the globally active girl group LE SSERAFIM has been welcomed as the new brand muse, refreshing the brand image. Furthermore, a new color, "Airy Veil," has been added as an "Eye City" exclusive color, with sales starting on April 1, 2026 (Wednesday).

- ReVIA Silicone 1day <Eye City Exclusive> New Color Appears -

A new color, unique to "ReVIA," that creates "natural luster, transparency, and a sense of effortless style" easy for even beginners to wear, has been launched as an Eye City exclusive. A lens design packed with ReVIA's essence, creating delicate and impressive eyes, has been completed.

― Eye City Exclusive Color ― ■ Airy Veil "Softly translucent, glossy brown." Ultra-fine rim adds natural dimension to the eyes. The glossy brown softly blends in, creating a sense of effortless style as if veiled.

- Color Lineup -

In addition to ReVIA's three popular colors, the lineup now includes five colors in total, with two Eye City exclusive colors. This lineup can be enjoyed by both beginners and experienced color contact lens users.

- Gentle on the Eyes* ReVIA Silicone 1day Product Features -

<Gentle on the eyes, high oxygen permeability> ReVIA Silicone 1day is the first in the ReVIA brand to adopt silicone hydrogel material. It achieves approximately 15 times higher oxygen permeability than our conventional products (HEMA material) within the brand. Delivering approximately 99% of the oxygen amount to the cornea, with bare eyes as 100%, it is a contact lens gentle on the eyes.

<Moisture retention & soft wearing comfort> A special mesh structure retains moisture in the lens, maintaining the moisture on the lens surface. Additionally, by adopting silicone hydrogel material with excellent hydrophilicity, the moisture from the eyes easily blends with the lens, achieving a soft wearing comfort. This reduces stress during wear, such as foreign body sensation and dryness.

- KIM CHAEWON PROFILE -

KIM CHAEWON Leader of the globally active five-member girl group LE SSERAFIM. She has garnered much support with her strong expressive power and clear singing voice. LE SSERAFIM belongs to SOURCE MUSIC, a label of HYBE MUSIC GROUP, and embodies strong will and confidence with the motto "IM FEARLESS (moving forward without fear)."

Instagram https://www.instagram.com/_chaechae_1/

'ReVIA' Official Website ReVIA Brand Site: https://revia-cl.jp/

Release Date From April 1, 2026 (Wednesday) - gradually rolled out to stores

Sales Channels Contact lens specialty store "Eye City" with 379 stores nationwide (as of April 1, 2026) <Eye City Store Locator Page> https://www.eyecity.jp/search/

<Eye City "ReVIA Silicone 1day" Special Page> https://www.eyecity.jp/lp/revia/

Product Overview - ReVIA Silicone 1day - Product Name: ReVIA Silicone 1day Medical Device Approval Number: 30200BZX00117A07 Quantity: 30 lenses per box / 10 lenses per box Single-use colored contact lens for vision correction Usage Period: 1 day Power (PWR): All 32 powers ±0.00, -0.50 to -6.00 (0.25 step), -6.00 to -10.00 (0.50 step) Product Specifications: DIA 14.1mm / BC 8.7mm / Water Content 47% Manufacturer and Distributor: Fromeyes Co., Ltd. Distributor: Lcode Co., Ltd. Semba Front 8F, 3-4-28 Kyutaro-machi, Chuo-ku, Osaka City, Osaka Exclusive Retailer: Eye City (HOYA Eyecare Retailing G.K.)

--------------------------------------------------------------------------------------------------------- Contact lenses are highly managed medical devices. Please be sure to undergo an examination and receive a prescription from an ophthalmologist before purchasing. Also, please read the accompanying document carefully before use and use correctly. ---------------------------------------------------------------------------------------------------------

FACT BOX

  • Source: PR TIMES
  • Category: product_launch