5 Companies Including TOPPAN Form Business Alliance to Promote 'Real Transformation™ (RX)'

## 5 Companies Including TOPPAN Form Business Alliance to Promote 'Real Transformation™ (RX)'

Five companies, TOPPAN Inc. (a group company of TOPPAN Holdings), Treasure Data, Inc., Sinker Inc., Lazuli Inc., and AWL, Inc., have entered into a business alliance to promote 'Real Transformation™ (RX)', an initiative proposed by TOPPAN.

Starting in late May 2026, the companies will integrate their respective services to provide comprehensive support to retail and manufacturing clients, connecting real-world and digital customer experiences through data.

### Background of the Alliance
With the recent development of AI, while web-based experiences are becoming homogenized, the value of real-world experiences in locations like stores is being re-evaluated. Additionally, as collecting information from traditional digital touchpoints becomes more challenging, the need for data collection from physical touchpoints is increasing.

### Content of the Alliance
- **TOPPAN**: Consulting on customer experience design and project management.
- **Treasure AI**: Providing 'Treasure AI Voice', a service linking CDP with the 'Plaud' voice recorder.
- **Sinker Inc.**: Integrated analysis using the AI service 'Hitotonari AI'.
- **Lazuli Inc.**: Development of a product database using 'Lazuli PDP'.
- **AWL Inc.**: Physical behavioral analysis using the edge AI camera solution 'AWLBOX'.

By integrating these services, the alliance aims to realize a data-driven customer experience improvement cycle that spans both physical and digital environments.