Fishing Gear Sale Up to 80% Off! DRESS Holds First Solo Brand Event at LaLaport in Kansai*

Fishing brand "DRESS" will hold a DRESS pop-up store for three days from July 18 (Sat), 19 (Sun), and 20 (Mon, holiday), 2026, at the Center Court on the 2nd floor of the large commercial facility "LaLaport Izumi" in Izumi City, Osaka Prefecture.

While fishing gear, waders, fishing bags, and outdoor gear can be easily purchased online, many people feel that they "don't know the size," "want to see the actual texture," or "want to check if it suits my fishing style."

This pop-up store is a three-day real event for such anglers, where they can actually see, touch, try, and purchase DRESS items at special event prices.

The venue will feature a real-life "Bakuchosai" (Great Fishing Festival) with products up to 80% off, a DRESS Gacha where you can win high-end reels and popular products, a limited quantity lucky bag, a fitting session for new waders and fan-equipped apparel in collaboration with BURTLE, an exhibition of development-stage items, and sales of popular collaboration products.

This event is designed to be accessible not only to those who know DRESS but also to those who want to start fishing, those who want to see and choose fishing gear in person, those interested in outdoor gear, and those planning a family outing to LaLaport Izumi.

This is expected to be the first time a fishing gear brand holds a solo event at a LaLaport in the Kansai area. (*According to our research)

Event Outline

【Event Name】DRESS Pop-Up Store

【Dates】July 18 (Sat), 19 (Sun), 20 (Mon, holiday), 2026

【Venue】LaLaport Izumi, 2nd Floor Center Court (4-4-7 Ayumi-no, Izumi City, Osaka Prefecture)

【Admission】Free

【Main Contents】

・Special price sales of DRESS products (including items up to 80% off)

・DRESS Gacha (event-limited specification)

・Sales of limited quantity DRESS lucky bags (e.g., ¥100,000 lucky bags, 1 per day)

・Fitting sessions for DRESS products such as the latest waders and fan-equipped apparel

・Sales of popular outdoor brand items such as OLIGHT and SOTO

・Exhibition of pre-release development-stage items

・Sales of popular collaboration products

・Fitting sessions for new waders and fan-equipped apparel in collaboration with BURTLE

See, Touch, Try, and Choose. Three Days to Make Choosing Fishing Gear More Fun

Fishing gear and fishing apparel are items that should be chosen while imagining the actual scene of use.

In particular, for waders, fishing bags, life jackets, and apparel, aspects such as size, storage capacity, ease of movement, and material texture are difficult to understand from online product pages alone.

At this pop-up store, you can pick up and try on DRESS products you've been interested in, as well as new waders and fan-equipped apparel in collaboration with BURTLE, and choose them while fitting them on.

"I want to check the fit of the waders."

"I want to see the storage capacity of the fishing bag."

"I want to check the comfort of the fishing wear."

"I want to experience the airflow of the fan-equipped wear."

"I want to see the product I saw online in person."

This is an experiential event unique to a real venue, aimed at anglers with these desires.

Event Image

The Popular Online "Bakuchosai" Comes to LaLaport Izumi

The popular sale "Bakuchosai," held twice a year on the DRESS official website, will appear this time as a real venue version.

At the venue, DRESS fishing gear, apparel, bags, accessories, etc., will be sold at special event prices. Some products will be up to 80% off.

This is an opportunity to directly check and purchase items that sell out quickly online or items you want to see before buying.

Recommended for those who want to get their gear before a fishing trip, those who want to start fishing, and those who want to get their desired items at a great price.

Gacha, Lucky Bags, and New Product Exhibits: Plans You Can Only Experience at the Venue

The "DRESS Gacha," which is expanding its installations nationwide, will also appear at the venue in an event-specific version.

The prize lineup is planned to be more luxurious than usual, including high-end reels and popular DRESS products.

It's a plan where you can enjoy the excitement of not knowing what you'll win, right on the spot.

In addition, limited quantity DRESS lucky bags will be sold during the event period.

Among them, the "¥100,000 lucky bag," limited to one per day, is one of the highlight plans.

Furthermore, there will be an exhibition of pre-release development-stage items and sales of popular collaboration products.

This pop-up store is designed to be enjoyable not only for purchasing products but also for browsing, allowing visitors to experience DRESS's manufacturing and product lineup.

※ Image of installed Gacha

Outdoor Gear Usable for Fishing, Camping, and Disaster Preparedness Also Gathered

In addition to DRESS products, items from brands active in outdoor scenes will also be sold at the venue.

Items from the popular lighting brand "OLIGHT" and the well-known camping equipment brand "SOTO" will be available, suitable not only for fishing but also for camping, disaster preparedness, and everyday use.

The lineup is planned to be accessible not only to anglers but also to those looking for lights for night fishing, gear for camping and outdoor activities, and items for daily preparedness.

It's an event that can be easily visited during family outings or shopping trips.

A Chance to Spread the Fun of Fishing Even to Those Unfamiliar with DRESS

DRESS is a fishing brand that develops fishing gear, waders, fishing apparel, bags, life jackets, and accessories based on the voices of anglers.

They offer items that support various fishing styles such as shore, offshore, light game, eging, bass fishing, seabass, and family fishing.

They pursue functionality that is easy to use in fishing situations, affordable prices, and designs that are easy to use both in the field and in town, creating products that are easy for everyone from beginners to veteran anglers to use.

This pop-up store aims to be an opportunity for not only those who already know DRESS but also for those who have never used DRESS products to see and touch the products and feel the joy of choosing fishing gear.

▶ DRESS Official Special Site: https://f-dress.jp/pages/pop-up-store

★★★ For Those Looking for Fishing and Outdoor Events in July in the Osaka/Kansai Area

This event will be held at "LaLaport Izumi" in Izumi City, Osaka Prefecture, during the three-day weekend in July, including Marine Day.

As it is held within a large commercial facility, it is an event that is easy to visit for anglers as well as for those out with family and friends.

LaLaport Izumi has free parking for approximately 3,400 cars, making it easy to visit by car.

We encourage anglers and others looking for easily accessible fishing or outdoor events in the Osaka/Kansai area, or those planning to visit LaLaport Izumi during the three-day weekend in July, to stop by the DRESS pop-up store.

▶ LaLaport Izumi Official Site: https://mitsui-shopping-park.com/lalaport/izumi/

LaLaport Izumi Access

About DRESS DRESS is a fishing & outdoor brand born in 2007. With the concept of "Taking Fishing to a Special Stage!"

They develop custom parts, tools, apparel, and gear that combine practicality and design.

Their representative work, the fish grip "Grasper," received the Good Design Award in 2009.

Since then, they have continued to develop products that combine functionality and uniqueness.

In addition, they have collaborated with various contents such as Ultraman, Evangelion, ONE PIECE, Yuru Camp△, Kai Monogatari, BURTLE, and Hatsune Miku, as well as producing official licensed products for the Japan Rugby National Team.

They also actively engage in joint development with creators and influencers, creating value that goes beyond fishing.

By combining the perspectives of design and entertainment with the outdoor culture of fishing, they propose new experiences that can be enjoyed by everyone from beginners to veterans. DRESS will continue to transmit new possibilities both domestically and internationally with the commitment to manufacturing and a playful spirit as their weapons.

Company Profile LyraX Inc.

Fishing Division DRESS Head Office Location: 2-36 Aramoto-shinmachi, Higashiosaka City, Osaka Prefecture, 577-0022 Representative: Yoshiichiro Yasui ・DRESS Official Website URL

https://f-dress.jp/

・DRESS Official YouTube

https://www.youtube.com/@DRESSOfficial

・DRESS Official Instagram

https://www.instagram.com/dressfishing/ ・DRESS Official X

https://twitter.com/dressfishing

・DRESS Official TikTok

https://www.tiktok.com/@dress_official_tiktok ・DRESS Official Facebook

https://www.facebook.com/DRESS-258215384324544/ ・DRESS Official LINE Account

https://page.line.me/lgp3657o

【Inquiries regarding this article】

Contact Person: Higashi TEL: 06-6785-0880 Contact E-mail: higashi@laylax.com