LAVA Accelerates Expansion of Its 'Wellness Composite Model' in Growing Vietnam Market with Opening of Third Location, 'LAVA x 25 FIT THẢO ĐIỀN', in Ho Chi Minh City

LAVA International Co., Ltd. (Headquarters: Minato-ku, Tokyo / CEO: Takahiko Washimi, hereinafter 'LAVA'), which operates over 700 hot yoga studios nationwide under the LAVA brand, has opened its third location in Vietnam, 'LAVA x 25 FIT THẢO ĐIỀN (LAVA 25 FIT THẢO ĐIỀN)', in the Thảo Điền area of Ho Chi Minh City at the end of May 2026. As a multi-concept facility offering hot yoga, hot machine Pilates, EMS fitness, and trampoline exercise all under one roof, LAVA will further accelerate its business expansion in Vietnam by introducing its unique 'LAVA-style Wellness Composite Model' to meet the country's rapidly growing wellness market.

Opening in Thảo Điền, Ho Chi Minh City, Driven by Rising Wellness Demand

'LAVA x 25 FIT THẢO ĐIỀN' has opened in Thảo Điền, one of Ho Chi Minh City’s premier lifestyle districts, popular among expatriates and affluent residents. With international schools and luxury residences concentrated in the area, it attracts health- and beauty-conscious residents, and has recently gained attention for its rising demand for wellness activities such as yoga and Pilates. LAVA has chosen this area as a strategic expansion point in Vietnam’s growing market.

Background of the Expansion

In Vietnam, rising incomes and urbanization have increased consumer investment in health and beauty, driving rapid growth in the wellness market, including yoga and Pilates. However, facilities offering multiple wellness services centered on hot yoga remain limited. Recognizing this gap, LAVA is introducing its 'LAVA-style Wellness Composite Model'—combining hot yoga with hot machine Pilates, EMS exercise, and trampoline workouts—to provide a one-stop destination for 'exercise,' 'beauty,' and 'relaxation,' thereby expanding its presence in Vietnam.

Premium Space Design Supporting the LAVA Wellness Experience

The fitness area spans four floors, each housing dedicated studios for hot yoga, hot machine Pilates, EMS fitness, and trampoline exercise. Designed with a calm, modern aesthetic, the space ensures a comfortable and immersive experience for each program.

Patented 'Woodstone Studio'—A LAVA-Exclusive Innovation

The hot yoga studio features LAVA’s proprietary and patented 'Woodstone Studio' (Patent No. 7389943). The flooring is made from Japanese domestic hinoki cypress aged over 80 years, releasing phytoncides that create a forest-bathing-like yoga experience. Beneath the floor lies a custom-blend mineral layer made from carefully selected stones from around the world. The silica in these minerals emits far-infrared rays, warming the body from the core.

Five Wellness Experiences Offered by the LAVA Group

'LAVA x 25 FIT THẢO ĐIỀN' currently offers hot yoga, hot machine Pilates, and EMS fitness, with trampoline exercise set to launch in July 2026. By offering diverse fitness programs developed by LAVA International and its group companies under one roof, the studio delivers personalized wellness experiences tailored to users’ goals and lifestyles.

<Hot Yoga>

Hot yoga performed in a warm environment, synchronizing breath with poses to enhance balance and body control. Programs focus on core strength and posture improvement, meeting needs for relaxation and body shaping. Synergistic benefits are also expected when combined with other fitness activities.

<Hot Machine Pilates>

Machine Pilates using the specialized 'Reformer' apparatus, which supports body movement while applying moderate resistance to strengthen the core. Combining video-guided instruction with instructor support, the program ensures even beginners can participate with confidence.

<EMS Exercise>

Training using EMS body suits designed for fat burning and body sculpting, delivering electrical stimulation directly to muscles. When combined with bike exercises or machine Pilates, it enables highly efficient workouts in a short time. Offered in semi-personal sessions for up to two participants, tailored to individual fitness levels.

LAVA’s First Trampoline Exercise in Vietnam, Launching July 2026

Starting in July 2026, 'LAVA x 25 FIT THẢO ĐIỀN' will introduce trampoline exercise—the first under the LAVA brand in Vietnam. This full-body workout, performed in an immersive environment with music and lighting, offers a highly entertaining fitness experience that has gained strong popularity in Japan and overseas. This addition will broaden fitness options and meet Vietnam’s increasingly diverse health and beauty needs.

Store Information: 'LAVA x 25 FIT THẢO ĐIỀN'

<Location>

33 Thảo Điền, An Khánh, Ho Chi Minh City

<Closing Days>

None

<Operating Hours>

6:30 AM – 9:30 PM

<Access>

10-minute walk from Thảo Điền Station, 40-minute drive from Tan Son Nhat Airport

<Website>

https://lava-vietnam.com/

*Operating hours and closing days are subject to change.

LAVA International Co., Ltd.

Driven by the mission 'to make as many people happy as possible through yoga,' LAVA International operates over 700 hot yoga studios nationwide under the LAVA brand, with over 2.8 million cumulative users to date. To broadly support people’s beauty and health, the company also operates diverse services and brands, including machine Pilates 'Rintosull,' dark kickboxing 'BurnesStyle,' dark trampoline 'jump one,' and the health resort 'Tenma Yume – Sora no Niwa.'

LAVA International Corporate Website: https://lava-intl.co.jp/

*As of May 2025