Aiming to Contribute to Kansai's Economic Revitalization with "Selected Companies - Kansai 100," Introducing Excellent Companies in Kansai

Our company endorses April Dream, which aims to make April 1st a day for sharing dreams. This press release is a dream of 'Laugh-Lier Inc.'

What is "Selected Companies - Kansai 100"?

"Selected Companies - Kansai 100" is a website that introduces excellent companies in Kansai and their representatives who manage their businesses with wonderful philosophies. https://erabareru-kansai.com/ We want to introduce as many people as possible to excellent companies in Kansai that are still largely unknown, and by increasing their recognition, we aim to support various people in their choices and decisions, thereby contributing even a little to the revitalization of the Kansai economy. With this vision, Laugh-Lier Inc. (hereinafter: Laugh-Lier) launched this project in 2026. We began sending invitations to recommended companies sequentially from mid-February 2026, and the publication is scheduled to start between April and May 2026.

The Difficulty of Demonstrating "Differences from Other Companies" When Being Chosen

Recently, when choosing a company, for example: ・When job seekers choose a company to work for (recruitment aspect) ・When considering doing business with a new company (new business transaction) ・When considering doing business with existing customers (customer transactions) When researching a company, the information primarily comes from what the company itself disseminates. Companies disclose information by sharing their ideas and appeal on their own websites or social media, thereby clarifying their differences from other companies and building brand value to become a chosen company. On the other hand, for those choosing a company, For example, a survey revealed that job seekers and business owners considering transactions, while referring to company-provided information, also have a significant interest in another aspect. That is, "What is the evaluation from a third party?" Below are the survey results on how much value "third-party evaluation" holds in each selection scenario. Question: When choosing a company for a job change, do you refer to "how the company is evaluated"? Result: Approximately 70% of job seekers responded that they refer to how the company is evaluated by a third party. Question: When considering doing business with a new company, how much do you refer to objective information and reputation about that company? Result: Approximately 80% of business owners responded that they refer to third-party information and evaluations when considering new business transactions. Question: How much do you care about the reputation of your business partners? Result: Approximately 75% of business owners responded that they are conscious of the third-party reputation of their existing business partners. Market Survey Results The responses indicating that the presence and content of third-party evaluations of a company are important were very high, at 75% to 80% overall. It felt like it was difficult to show differences from other companies with only self-disclosed information, creating a significant gap when trying to be chosen.

"Selected Companies - Kansai 100" Aims to Bridge the Gap Between Both Parties

Based on the survey results above, Laugh-Lier believes that by filling the information gap when making decisions, they can prevent mismatches between parties and support business acceleration, thereby contributing to the economic revitalization of Kansai. "Selected Companies - Kansai 100" was announced and began its guidance in mid-February 2026. Through the "Selected Companies - Kansai 100" project, Students Job seekers Business owners Family members We envision that as many people as possible can access accurate and deeper information about companies when searching for excellent companies in Kansai, and their first thought will be: "Let's check 'Selected Companies - Kansai 100' first!" With this strong desire and sense of mission, Laugh-Lier is proceeding with its guidance. In the future, we plan promotional activities at major train stations, universities, and sports event venues. We will continue to strive in 2026 to provide useful information about excellent companies in Kansai for everyone. ・Company Profile Company Name: Laugh-Lier Inc. Location: Ichigo Uchihonmachi Building 5F, 1-3-5 Uchihonmachi, Chuo-ku, Osaka City Representative: Keiji Masaki URL: https://www.laugh-lier.co.jp/ Instagram: https://www.instagram.com/laughlier_osaka/ Selected Companies - Kansai 100: https://erabareru-kansai.com/ ・Inquiries https://www.laugh-lier.co.jp/contact/ TEL: 06-6910-4705 Email: info@laugh-lier.co.jp ・Press inquiries regarding this release TEL: 06-6910-4705 Email: info@laugh-lier.co.jp