From "Wearing" to "Decorating" Perfume: Fragrance Shop "L'ATELIER DES PARFUMS" Collaborates with Textile Flower Brand "Lovéco" for an Event at Seibu Ikebukuro Main Store
Fragrance shop L'ATELIER DES PARFUMS collaborates with textile flower brand Lovéco for an event at Seibu Ikebukuro Main Store, proposing a new way to enjoy fragrances as interior decor.
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- 📰 Published: March 31, 2026 at 22:00
From Wednesday, April 1 to Tuesday, April 14, 2026 — Bluebell Japan Co., Ltd. (Minato-ku, Tokyo) will hold a collaboration event between its fragrance shop "L'ATELIER DES PARFUMS" and textile flower brand "Lovéco" at Seibu Ikebukuro Main Store.
Enjoy your favorite scent not only on your skin but also as an interior decoration. Just as fresh flowers make your heart sing when you see and smell them, the textile flowers, infused with your chosen fragrance, will invite you into a blissful and comfortable mood.
We invite you to visit this special event, which proposes a new way to enjoy fragrances.
Event Overview
Period: Wednesday, April 1 to Tuesday, April 14, 2026
Location: Seibu Ikebukuro Main Store (1-28-1 Minami Ikebukuro, Toshima-ku) 3rd Floor = Cosmetics Promotion Space
Opening Hours: 10:00 - 20:00
Content: We will introduce popular fragrances from 5 fragrance brands, categorized by scent type. We propose a new fragrance experience where you can choose your favorite scent and enjoy it by spraying it onto a textile flower.
Fragrances only or textile flowers only can also be purchased.
Event Limited Items
To commemorate the collaboration, six types of popular mini-size fragrances (7.5mL) from
7.5mL Lineup:
Not a Perfume Eau de Parfum / Lady Vengeance Eau de Parfum / Musc Invisible Eau de Parfum / Ex Nihilo Vetiver Eau de Parfum / Powder Love Eau de Parfum / Pear Inc. Eau de Parfum
Purchase Benefits
Customers who spend 15,400 yen (tax included) or more at the venue during the event period will receive a "3-WAY Mini Fragrance Set for Decorating with Scent" as a gift. (Applicable to purchases of fragrances only or textile flowers only. Limited quantity, while supplies last.)
"3-WAY Mini Fragrance Set"
Contents: Parle Moi de Parfum "Une Tonne de Roses Eau de Parfum", "Orange Hyper Eau de Parfum", "Looking for Vanilla Eau de Parfum" - 1.5mL each
About Lovéco
Lovéco develops textile flowers using fabrics typically used for clothing and interiors. Each piece is carefully crafted one by one, utilizing leftover fabric from cutting processes and unused sample fabrics. Just as natural flowers have different expressions, no two handmade textile flowers are exactly alike, and these dormant fabrics are given new value and delivered to people's hearts.
FAQ
What is the purpose of this event?
The event aims to propose a new way to enjoy fragrances by decorating spaces as interior items, not just wearing them on the skin, thereby enriching the customer experience.
What are the characteristics of Lovéco's textile flowers?
Lovéco's textile flowers are sustainable products, handmade one by one using leftover fabric and unused sample fabrics, appealing with their natural flower-like expressions.
Who are the event-limited mini fragrances recommended for?
They are recommended for those new to the brand, those who want to use different scents for different moods or occasions, and those who wish to scent textile flowers.