LANY Inc. to Host "LLMO Conference | Comprehensive Marketing Strategy for the AI Search Era - From Strategy to Specific Measures and Success Stories" on July 22

LANY Inc. (Shibuya-ku, Tokyo, CEO: Keita Takeuchi), a provider of digital marketing support, will host the "LLMO Conference | Comprehensive Marketing Strategy for the AI Search Era - From Strategy to Specific Measures and Success Stories" on July 22, 2026 (Wed).

The LLMO Conference is a conference specializing in LLMO (AI search optimization) hosted by LANY Inc. Following the success of the first conference held in January 2026, this event will feature an expanded number of sessions, offering more practical and diverse themes.

Why are certain brands prioritized in AI search results?

The answer lies in the concrete implementation of "integrated marketing" that connects brand evaluation across website production, public relations, advertising, and performance measurement.

With the advent of AI modes, the expansion of AI Overviews (AI-generated summaries displayed in Google search results), and the full-scale rollout of ChatGPT ads, the search and customer acquisition landscape is undergoing a major transformation. The era where traditional SEO and ad operations alone are insufficient has arrived.

This online conference will bring together professionals from each domain supporting marketing in the AI search era, from LLMO strategy design to website production, PR, and advertising operations.

Eight companies will provide in-depth explanations on what will change with the arrival of the AI search era and what companies should be doing now, covering everything from business growth strategies to specific measures and success stories!

Event Overview

Event Name: LLMO Conference | Comprehensive Marketing Strategy for the AI Search Era - From Strategy to Specific Measures and Success Stories

Date and Time: July 22, 2026 (Wed) 10:30 AM - 2:30 PM

Participation Fee: Free

Organizer: LANY Inc.

Application Benefits ■

All applicants will receive an archive video that can be viewed until August 5th!

We recommend pre-registration for those who are busy on the day, want to review the content carefully, or wish to share it within their company, as you won't miss out.

All respondents to the survey will receive presentation materials from all companies!

Please utilize these materials for internal sharing of LLMO measures and for review in your practical work.

Schedule

Opening | 10:30 AM - 10:35 AM

▼ Session 1 | 10:35 AM - 11:00 AM

Keita Takeuchi, CEO, LANY Inc.

What We've Learned from a Year of Serious Commitment to LLMO - Including Success Stories, Frameworks, Necessary Systems, and ROI Considerations

We will share practical knowledge gained from a year of dedicated work in LLMO. This session will cover specific success stories, reproducible "frameworks," the "organizational structure" needed to drive projects, and the concept of "Return on Investment (ROI)" comprehensively. This is a must-see session for those looking to accelerate their LLMO initiatives.

▼ Session 2 | 11:00 AM - 11:25 AM

Shichiro Hirata, Representative / Operator of SEO Research Channel, TechFabric Inc.

LLMO/GEO Strategy as Practical Work, Created Through AI Citation Source Analysis

To be selected by AI search, simply increasing external mentions is not enough. By analyzing citation sources for AI Overviews and ChatGPT, we will identify in which search intents and contexts your brand is not being discussed. This session will introduce the practical steps for LLMO/GEO, including improving the context of featured pages, providing information to unlisted media, and optimizing official pages and product feeds.

▼ Session 3 | 11:25 AM - 11:50 AM

Yuki Saegusa, CPO, NexGen Inc.

LLMO is Not Just Marketing's Job. Implement "Functional Value" That AI Selects into Your Product.

With the spread of AI search, companies are being asked "how to be selected by AI." However, the basis for this, functional value, should be considered from how to implement market needs into product value before discussing it in content. This session will elevate LLMO beyond just optimization of communication to "creating products that are selected by AI," and explain the winning strategy for the AI era that wins on both functional and emotional aspects.

▼ Session 4 | 11:50 AM - 12:15 PM

Tsutomu Sogitani, Representative Director, Be-s Inc.

Website Production Techniques to Get Cited by AI (What to Do and What Not to Do)

Online exploration is gradually shifting from search to AI. This impacts how websites need to be created. This session will clearly explain the key points of web production required in the AI and LLMO era to get cited by AI.

( 5-minute break | 12:15 PM - 12:20 PM )

▼ Session 5 | 12:20 PM - 12:45 PM

Goichi Kumada, Head of Search Performance Department, OPT Inc.

Latest Trends in AI Search x Advertising! Latest Marketing Strategies Using ChatGPT

The advertising market is changing with the spread of AI search. This seminar will thoroughly explain the mechanisms of "ChatGPT Ads," which are attracting attention in the Japanese market, their differences from traditional advertising, and know-how for placement and operation. Learn next-generation marketing methods ahead of your competitors and accelerate your business growth.

▼ Session 6 | 12:45 PM - 1:10 PM

Hitoshi Ki, Director, IDEATECH Inc.

Practical Digital PR Methods for AI Search Optimization ~ Acquiring Citations in Desired Contexts Through Press Releases and Research PR ~

Generative AI tends to cite information published in media as the basis for its answers. The key to acquiring citations lies in how to get featured in trusted media. This seminar will explain the methodology for creating primary information that media outlets will cover through research PR, and how to get featured in the desired context, along with press release design. It's a practical approach to accumulating citations in your target context, starting with primary information.

▼ Session 7 | 1:10 PM - 1:35 PM

Takuto Kashiwagi, Kansai Branch Manager, Second Sales Department, PR TIMES Business Unit, PR TIMES Inc.

Read by AI, Featured in Media, Reaching People — Towards an Era of Press Releases that Imagine the Recipient

The spread of AI search is changing the role of press releases. However, more important than techniques is considering "who to reach, what to convey, and why," and digging up primary information that lies dormant within the company. We will present practical methods from both aspects: designing press releases that AI can find and incorporating hooks that catch the eye of the media to lead to publication.

▼ Session 8 | 1:35 PM - 2:00 PM

Takanori Kawarada, Japan General Manager, Marketing Department, Ahrefs Japan GK

Don't Let "Being Cited" Be a Guess. AI Dashboard for Continuous Measurement of AI Search Effectiveness Directly Linked with Ahrefs

Are PR and blogs truly effective for AI search? Are you ending with a mere feeling of "being cited"? This session will explain a system for continuous measurement of effectiveness using an actual dashboard. We will capture demand close to actual values by combining search query SVs and long-form prompts, and visualize raw data directly linked from Ahrefs x Brand Radar x Letaido. We will introduce how to build a monitoring system that does not rely on guesswork.

▼ Session 9 | 2:00 PM - 2:25 PM

Mao Onishi, Consultant, LANY Inc.

90% of AI Search Users Experience Application Withdrawal!? The Forefront of Recruitment LLMO for Being Chosen by Both AI and People

Conversational AI is also being utilized in job hunting. A survey of 111 job seekers found that approximately 90% have experienced withdrawing an application based on AI's response. This session will explain the challenges of recruitment marketing in the AI search era and provide practical examples of recruitment LLMO.

2:25 PM - 2:30 PM / Closing

Event Details and Registration

Please fill out the required information on the application form on the page below and apply.

https://www.lany.co.jp/event/2026-07-22

Application Procedure

Please fill in the necessary items on the form above and apply.

Participants will receive an email with participation instructions and the access URL.

For those watching on the day, please access the participation URL provided in the email.

All applicants will receive an email with the archive viewing URL at a later date.

Application Deadline

July 22, 2026 (Wed) 2:30 PM

Capacity

Due to system limitations, the number of available slots for live streaming on the day will be "first 500 people."

For those wishing to watch live: Please enter early on the day.

If you cannot enter: Entry may be restricted for those after the 501st person, but we will announce "archive streaming (limited time)" to all applicants at a later date.

* The live viewing URL will be sent via email to those who wish to watch on the day.

* Archive videos will be delivered within 1-2 business days after the event ends.

Notes

* Recording of the conference is prohibited.

* Individuals from competitor companies are kindly asked not to attend.

* High access concentration is expected on the day. Those who wish to watch in real-time are requested to apply early and ensure smooth entry on the day.

About LANY Inc. ■

LANY Inc. is a "Growth Partner" committed to the sustainable growth of companies. We provide digital marketing support and comprehensively assist business growth. We offer cutting-edge know-how in SEO/LLMO (AI search optimization), content marketing, and web advertising operations. We go beyond formal consulting support, deeply engaging with the client's team to provide end-to-end support from strategy planning to execution support and continuous improvement.

Company Profile ■

LANY Inc.

Official Website: https://www.lany.co.jp/

Business Activities: Digital marketing support

Location: 16F WeWork, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

▼ Register for our free email newsletter, which delivers the latest domestic and international SEO information several times a week, here ▼ https://www.lany.co.jp/mailmag

▼ Register for our recruitment email newsletter, where employees share insights into our company culture once a week on a rotating basis, here ▼ https://www.lany.co.jp/mailmag_recruitment

[Inquiries Regarding This Matter] Contact Person: Sakita Email: yuki.sakita@lany.co.jp