LANY Inc. Releases "Clinic LLMO Guidebook" on AI Search Optimization for Clinic Marketing Staff

LANY Inc. (Reiny / Headquarters: Shibuya-ku, Tokyo, Representative Director: Keita Takeuchi) has released a free guide titled "Clinic LLMO Guidebook," which summarizes AI search optimization methods for clinic marketing staff and marketers.

Patients are beginning to ask AI chatbots like Gemini and ChatGPT direct questions such as "Recommend a reliable cosmetic surgery clinic" or "Which clinic specializes in ICL surgery?" and are considering clinics and making appointments based on the AI's responses.

This guide organizes the concepts and approaches for ensuring that a clinic's information is appropriately recommended in AI searches.

▶︎Download the guide here

Clinic LLMO Guidebook

1. Background of the "Clinic LLMO Guidebook" Release

In areas where decisions require careful comparison and rational judgment, such as choosing a clinic, there is an increasing trend of using AI for information gathering and comparison.

Traditionally, patients would search for keywords like "double eyelid surgery clinic Tokyo" or "ICL surgery clinic," compare options, and then decide on a clinic.

However, patients are now increasingly asking ChatGPT or Gemini direct questions like "Recommend a good double eyelid surgery clinic in Tokyo" or "Which clinic specializes in ICL surgery?" and are comparing clinics based on the AI's answers.

In other words, the process of choosing a clinic is shifting to "Ask AI → Narrow down candidates → Check clinic website → Book appointment/Visit."

In fact, LANY has been receiving many inquiries from clinics regarding LLMO support. Against the backdrop of rising advertising costs and declining traffic from search engines, an increasing number of clinics are considering and starting to implement "LLMO (Large Language Model Optimization)" as a countermeasure for AI search.

Survey Overview

Survey Target: Companies that inquired about LANY's LLMO diagnosis

Survey Period: July-September 2025

Number of Companies: 115

Based on these changes, we created this guidebook specifically for AI search optimization in the clinic sector.

2. What You Can Learn from the "Clinic LLMO Guidebook"

This guide is designed for marketing staff and marketers who feel the need for AI search optimization but are unsure where to start. It organizes the following four points, from concepts to specific measures:

The importance of LLMO in clinic patient acquisition

Understand how the patient clinic selection process is changing with AI utilization, and the challenges and background of patient acquisition in the AI era.

LLMO countermeasures

Understand a four-step framework based on the LLM response generation process.

LLMO achievements and examples from other fields

Gain insights into specific measures for obtaining AI recommendations through case studies in industries such as finance and travel, as well as cosmetic clinics and private-pay ophthalmology.

LANY's clinic support examples

Features success stories from clinics that LANY has supported, including e-clinic, Anaclinic, and Lucia Clinic.

▶︎Download the guide here

Clinic LLMO Guidebook

Company Profile

LANY Inc. (Reiny)

Official Website: https://www.lany.co.jp/

Business Activities: Web consulting, media operation, advertising business

Location: 16F WeWork, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

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[Inquiries Regarding This Matter]

Contact Person: LANY Inc. Marketing Team

Email: marketing@lany.co.jp

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