[Free, Small-Group] BtoB LLMO Study Session: AI Search Optimization Strategies to Get Chosen During Comparison — To Be Held on April 28th (Tue)

LANY Inc. will host a free, small-group study session on April 28th, 2026, focusing on AI search optimization strategies for BtoB companies. The event aims to guide businesses on how to be recommended by AI during the crucial comparison and consideration phase.
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  • 📰 Published: April 15, 2026 at 18:30
  • 🔍 Collected: April 15, 2026 at 10:01
  • 🤖 AI Analyzed: April 19, 2026 at 14:13 (100h 11m after Collected)
LANY Inc. (Shibuya-ku, Tokyo, CEO: Keita Takeuchi), a provider of digital marketing support, will hold a "Free, Small-Group" BtoB LLMO Study Session: "What are the AI Search Optimization Strategies to be Chosen Through Comparison?" on April 28th (Tuesday).

"We want to implement AI search measures, but we don't know specifically what to start with or how much resource to allocate in-house..."

"What is needed to be recommended by AI during the comparison and consideration phase?"

This study session is aimed at those who are struggling in the execution phase, taking into account the specific purchasing processes of BtoB companies.

In the first half, CEO Takeuchi will thoroughly explain BtoB-specific LLMO strategies. Topics include:

* Methods for easy citation by AI on comparison media
* AI search measures utilizing press releases
* Measures to make third-party evaluations recognizable by AI

He will discuss strategies unique to BtoB companies that aim to be "chosen through comparison."
Previously undisclosed "confidential cases" will also be exclusively covered.

In the second half, a small-group consultation session will be held with Takeuchi and sales/consultants who have advised numerous BtoB companies on LLMO strategies.
We will present examples of AI search measures needed for your company's website and discuss priorities, as well as report on a "simple survey of AI recommendation status" for those who answered the pre-event survey, all while understanding your company's individual situation.

For BtoB companies that are starting to work on LLMO measures or plan to do so concretely, please apply for this opportunity.
(※This study session is by lottery.)

■ Two Major Benefits Included

① [All Applicants] LLMO Countermeasure Checklist Distributed
We will present LANY's LLMO Countermeasure Checklist, which has been downloaded over 600 times cumulatively. It can be directly utilized for internal deployment.

② [Limited to Winners] LLMO Consultation & "AI Citation/Recommendation Status" Survey Report Session
In addition to attending the seminar, winners of the lottery will receive:
* Feedback on "What should we start with for AI search measures now?" based on your company's situation and individual challenges.
We also plan to report on the "AI Citation/Recommendation Status" survey for those who answer the "pre-event survey" when applying.

Event Date and Time
April 28, 2026 (Tuesday) 11:00 - 12:00

Webinar Content
First Half: BtoB LLMO Seminar
* BtoB Company Specific Purchasing Processes and LLMO Measures
* Methods for Easy Citation by AI on Comparison Media
* AI Search Measures Utilizing Press Releases
* Measures to Make Third-Party Evaluations and User Reviews Recognizable by AI

Second Half: LLMO Consultation Session

Agenda Example:
* "Simple Survey Report of AI Citation/Recommendation Status" (Optional, for pre-event survey respondents)
* Examples of AI Search Measures to Implement on Your Company's Website
* Methods for Easy Citation by AI on Comparison Media and Third-Party Evaluations
* Consultation on Countermeasures for Checklist Items
* Discussion on Priorities for LLMO Measures Based on Your Company's Challenges and Situation, etc.

How to Apply
Please apply by filling out the necessary information on the application form at the URL below.
https://www.lany.co.jp/event/2026-04-28-btob/

Participation Fee
Free

Capacity
Maximum 10 companies (Lottery system)

Application Deadline
April 23, 2026 (Thursday) 17:00

Participation Procedure
1. Please apply by entering the required items on the form above.
2. We will contact you regarding participation eligibility within 2 business days of the event (April 24th (Friday) by end of day). (This study session is by lottery.)
3. Winners will be sent participation instructions and the participation URL via email.
4. Please access the participation URL provided in the email on the day of the event.

Participation Method
Using the online meeting system "Zoom"
* Since there will be parts requiring two-way conversation, we request participation with video on.
* The Zoom URL for participation will be sent via email after you are selected.

Notes
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