96% Say 'Reviews Affect Sales!' Survey on Hair Removal Salon Customer Acquisition Reality
Ladybird Co., Ltd. surveyed 50 hair removal salon owners, revealing that 96% consider reviews essential for customer decision-making. Customer experience, particularly service and counseling, was identified as the key driver for positive reviews.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:40
- 🔍 Collected: May 26, 2026 at 11:01
- 🤖 AI Analyzed: May 26, 2026 at 23:16 (12h 14m after Collected)
## 96% Say 'Reviews Affect Sales!' A Thorough Survey on Hair Removal Salon Customer Acquisition
Ladybird Co., Ltd. (HQ: Shinagawa, Tokyo; CEO: Naoki Yokozawa), which specializes in the development, manufacturing, and support of commercial beauty equipment and salon operations, conducted a survey among salon owners regarding the impact of reviews on customer acquisition.
## Survey Overview
● Subjects: 50 hair removal salon staff/owners
● Method: Internet survey
● Period: March 4 – March 11, 2026
## [Question 1] Do you feel 'reviews' (Google Maps, SNS) affect new customers' decisions?
96% agreed that reviews influence new customer visit decisions.
Breakdown:
● Strongly influence: 62%
● Somewhat influence: 34%
With over 60% saying they 'strongly influence,' reviews are clearly a critical factor in customer decision-making, not just reference information.
## [Question 2] What are the most common reasons customers give for deciding to visit?
'Reviews/Reputation' is the most influential factor (45.68%).
'Good reputation' was the top reason. This was followed by 'Referrals' (18.52%) and 'Low price' (9.88%), showing a significant gap between the top choice and the others.
## [Question 3] What do you think is the main reason for an increase in 'good reviews' on Google Maps or booking sites?
'Service/Counseling' is the top factor (approx. 54%).
When asked about the factors behind positive reviews, 'Service and counseling' accounted for 53.73% of responses, roughly 2.4 times more than the second-highest factor, 'Hair removal results' (22.39%).
## [Question 4] Do you ask customers to post reviews after their treatment?
74% request reviews in some form.
Breakdown:
● Always: 36%
● Sometimes: 38%
This indicates that reviews are often intentionally encouraged by salons rather than occurring purely naturally.
Ladybird Co., Ltd. (HQ: Shinagawa, Tokyo; CEO: Naoki Yokozawa), which specializes in the development, manufacturing, and support of commercial beauty equipment and salon operations, conducted a survey among salon owners regarding the impact of reviews on customer acquisition.
## Survey Overview
● Subjects: 50 hair removal salon staff/owners
● Method: Internet survey
● Period: March 4 – March 11, 2026
## [Question 1] Do you feel 'reviews' (Google Maps, SNS) affect new customers' decisions?
96% agreed that reviews influence new customer visit decisions.
Breakdown:
● Strongly influence: 62%
● Somewhat influence: 34%
With over 60% saying they 'strongly influence,' reviews are clearly a critical factor in customer decision-making, not just reference information.
## [Question 2] What are the most common reasons customers give for deciding to visit?
'Reviews/Reputation' is the most influential factor (45.68%).
'Good reputation' was the top reason. This was followed by 'Referrals' (18.52%) and 'Low price' (9.88%), showing a significant gap between the top choice and the others.
## [Question 3] What do you think is the main reason for an increase in 'good reviews' on Google Maps or booking sites?
'Service/Counseling' is the top factor (approx. 54%).
When asked about the factors behind positive reviews, 'Service and counseling' accounted for 53.73% of responses, roughly 2.4 times more than the second-highest factor, 'Hair removal results' (22.39%).
## [Question 4] Do you ask customers to post reviews after their treatment?
74% request reviews in some form.
Breakdown:
● Always: 36%
● Sometimes: 38%
This indicates that reviews are often intentionally encouraged by salons rather than occurring purely naturally.
FAQ
脱毛サロンにおいて口コミはどれほど重要ですか？
調査対象の脱毛サロン関係者の96％が、口コミは新規顧客の来店意思決定に影響を与えていると回答しました。
新規顧客が脱毛サロンへの来店を決める最大の理由は？
調査によると、「口コミ・評判が良いから」が45.68％で最も高い割合を占めています。
サロンの「良い口コミ」を増やすための主な要因は何ですか？
「接客・カウンセリング」が53.73％で最大要因となっており、次いで「脱毛効果」が22.39％となっています。
脱毛サロンで口コミ投稿を依頼している店舗はどの程度ありますか？
回答者の74％が、何らかの形で施術後に口コミ投稿の依頼を行っていると回答しました。
本調査の対象と実施期間を教えてください。
全国の脱毛サロン経営者・スタッフ50名を対象に、2026年3月4日から3月11日までインターネットアンケートを実施しました。