L'ABEILLE to Open New Store in HAERA! Premium Honey Series Debuts in Tokai Area, Store-Exclusive 'Bulgarian Jujube' Honey Released

L'ABEILLE Co., Ltd. (Headquarters: Minami-Aoyama, Minato-ku, Tokyo / President: Yuji Shiranita), which operates 'L'ABEILLE HAERA,' a seller of over 80 types of honey from 12 countries, will launch a premium honey series, new to the Tokai area, and store-exclusive products starting Thursday, June 11, 2026, to coincide with the store's opening. First in the Tokai Area! Premium Honey Series This will be the first time the premium honey series is available in the Tokai area. From L'ABEILLE's lineup of carefully selected honeys from around the world, we will offer a limited number of particularly rare honeys and those from exceptionally good harvest years that occur only once every few years. Additionally, a tasting counter will be set up where customers can compare over 80 types of honey from 12 countries. Staff with extensive knowledge of honey will provide guidance on flavors and food pairings. Store-Exclusive Products Rare 'Bulgarian Jujube' honey, collected from the flowers of jujube trees in a limited habitat in Bulgaria, and 'Nagoya Marunouchi Honey,' collected from the flowers around Nagoya Castle, will be available as store-exclusive products. Recommended for Summer: Seasonal Limited Products 'Honey Confiture Mango Pineapple,' a luxurious jam made by simmering mango and pineapple with L'ABEILLE honey, and 'Honey Drink Sudachi,' a refreshing drink made only with Sudachi from Tokushima Prefecture and honey, are recommended as summer gifts for your loved ones. L'ABEILLE Corporate Site: https://labeille.jp/ Store Overview Over 80 types of honey from 12 countries We sell honey from our own apiaries and over 80 types of honey and honey-based food products sourced from beekeepers in 12 countries around the world. Honey has a flavor derived from its nectar source, and its taste varies depending on the flower. Based on our unique quality standards cultivated through our history and experience as producers, L'ABEILLE manages the entire process from production and procurement to sales, delivering the precious flavor of freshly harvested honey. Store Design Concept The concept is a long-established specialty store in Paris. The walls display honey categorized by the flowers from which the bees collected the nectar. The gentle tones of the honey stand out against the chic wooden fixtures, allowing customers to enjoy carefully selected honeys from around the world while appreciating the wonders of nature's bounty. Premium Showcase A premium showcase will be installed to display our premium honeys. All products in this showcase are new to the Tokai area. From L'ABEILLE's lineup of carefully selected honeys from around the world, we will offer a limited number of particularly rare honeys and those from exceptionally good harvest years. They are recommended as gifts for special occasions or as souvenirs. Tasting Counter to Compare Honeys from Around the World We have a tasting counter where you can compare over 80 types of honey from 12 countries. Our knowledgeable staff will guide you through the flavors and food pairings. Please enjoy the profound world of honey, where each type has a completely different taste. Eco-Friendly Bulk Sales Service If you bring an empty jar to the store, you can purchase any amount of our bulk-sale honey, starting from 200g. This is a step towards reducing container waste and protecting the global environment. It is also more economical than buying pre-packaged jars. 【Store Information】 ■ Store Name: L'ABEILLE HAERA ■ Planned Opening Date: Thursday, June 11, 2026 ■ Address: HAERA B1F, 3-25-1 Nishiki, Naka-ku, Nagoya, Aichi ■ Business Hours: 10:00–20:00 First in the Tokai Area! Premium Honey Series At the HAERA store, we offer a limited number of particularly rare honeys and those from exceptionally good harvest years from L'ABEILLE's lineup of carefully selected honeys from around the world. They are recommended as gifts for special occasions or as souvenirs. First in the Tokai Area ■ Product Name: [Honey] Elato Vanilla Premium 2023 ■ Price: 350g 108,000 yen (tax included) ■ Sales Period: Year-round *Limited quantity ■ Beekeeper: Mr. Soukas Nikolaos ■ Description: A honeydew honey from the Greek fir (Elato), a popular Christmas tree that grows at altitudes of 900m or higher. The collection site, Mount Helmos, is a national park, with most of the mountain covered in Greek firs, making it a source of high-quality Elato honey. Among Elato honeys, only those with a beautiful vanilla-colored sheen, created by bees sucking the white sap left on the trees, are called 'Elato Vanilla.' From these, we have selected the ones with the most exceptional brilliance and luster. Its subtle vanilla flavor and smooth texture are like a rich milk caramel. It's a blissful experience when paired with croissants, mascarpone, or yogurt. First in the Tokai Area ■ Product Name: [Honey] Loquat Premium 2017 ■ Price: 350g 75,600 yen (tax included) ■ Sales Period: Year-round *Limited quantity ■ Beekeeper: Mr. Keigo Yoshida ■ Description: Loquat flowers bloom from November to January. Since winter is a time for beekeepers to rest their bees for the spring, loquat honey is rare. Among loquat honeys, the pure white honey harvested once every few years crystallizes into a fine cream, enhancing the floral aroma. This product is made by thawing small batches of this exceptional honey, which was kept in frozen storage, and bottling it by hand. Please enjoy the delicate and rich flavor unique to loquat honey. First in the Tokai Area ■ Product Name: [Honey] Sakura Premium 2025 ■ Price: 350g 64,800 yen (tax included) ■ Sales Period: Year-round *Limited quantity ■ Beekeeper: L'ABEILLE Beekeeping Department ■ Description: Among the several L'ABEILLE apiaries around Mt. Takao in Hachioji, Tokyo, only a very few can produce monofloral cherry blossom (Sakura) honey. Each can of harvested honey is tasted to select only those with the highest purity of Sakura. It is bottled without any heating to preserve its flavor. Enjoy the rich aroma that seems to capture the essence of a Japanese spring. *The Premium Honey Series is only available at HAERA, Azabudai Hills, and the online shop. HAERA Exclusive Products HAERA Exclusive ■ Product Name: [Honey] Bulgarian Jujube ■ Price: 125g 1,944 yen (tax included) ■ Sales Period: Year-round ■ Beekeeper: Mr. Anton Antonov ■ Description: A rare honey from the flowers of wild jujube trees in Berene, northern Bulgaria. Since jujube trees grow in large clusters only in limited areas, monofloral jujube honey is extremely rare worldwide. It has a rich, deep flavor like brown sugar or prunes, with a mellow texture. It is smooth with a slightly smoky, fragrant aroma, and a lingering finish like caramel melting in your mouth. It pairs well with yogurt. Spread cream cheese on toast and drizzle with jujube honey for a dessert-like sandwich. HAERA Exclusive ■ Product Name: Nagoya Marunouchi Honey ■ Price: 36g 1,728 yen / 125g 5,400 yen (tax included) ■ Sales Period: Year-round *May be temporarily out of stock depending on harvest conditions ■ Beekeeper: Maruhachi Project ■ Description: A rare multifloral honey collected by bees living in Nagoya's Marunouchi district from flowers around Nagoya Castle. It has a rich sweetness with mild acidity. It pairs well with yogurt and toast. Its elegant floral aroma is also recommended for hot tea. HAERA Exclusive ■ Product Name: Nagoya Marunouchi Honey & Confiture Gift Set ■ Price: 3,456 yen (tax included) ■ Sales Period: Year-round *May be temporarily out of stock depending on harvest conditions ■ Description: A gift set featuring the HAERA-exclusive honey and a popular confiture. ・[Honey] Nagoya Marunouchi Honey 36g ・Honey Confiture Strawberry 110g Seasonal Limited Products New Summer Limited ■ Product Name: Honey Confiture Mango Pineapple ■ Price: 110g 1,404 yen (tax included) ■ Sales Period: June 11 (Thu) to around August *Ends when sold out due to limited quantity ■ Description: Mango and pineapple are carefully simmered in plenty of L'ABEILLE honey. The rich flavor of mango and the refreshing acidity of pineapple blend perfectly with the gentle sweetness of honey. Serve with yogurt or shaved ice. Add a generous amount to iced tea for a tropical tea. Serve on bread with whipped cream for a fruit sandwich-like treat. Summer Limited ■ Product Name: Honey Confiture White Peach ■ Price: 105g 1,620 yen (tax included) ■ Sales Period: July 15 (Wed) to around September *Ends when sold out due to limited quantity ■ Description: Domestically grown white peaches are carefully simmered with Sakura honey and Acacia honey. The fruity taste, rich aroma, and luscious texture of the white peaches pair well with the gentle sweetness of honey. Drizzle it over cheesecake like a white peach sauce for an elegant flavor. Add a generous amount to yogurt to enhance the fresh sweetness of the peaches, like a fruit yogurt. Summer Limited ■ Product Name: Honey Drink Sudachi ■ Price: 350ml 2,700 yen (tax included) ■ Sales Period: June 11 (Thu) to around August *Ends when sold out due to limited quantity ■ Description: A honey drink perfect for summer, made with Sudachi from Tokushima Prefecture and L'ABEILLE honey. Enjoy the refreshing aroma of Sudachi and the gentle sweetness of Acacia honey. In addition to its refreshing taste, Sudachi contains a lot of citric acid, making it recommended for summer fatigue. Dilute 3-4 times with cold water or soda water to enjoy. Brand Introduction A honey brand founded in 1946. We sell honey from our own apiaries, over 80 types of honey from 12 countries, and honey-based food products at 19 stores nationwide and online. At our stores, our sales staff, who are honey sommeliers, will help you find the perfect honey. Honey has a flavor derived from its nectar source, and its taste varies depending on the flower. Based on our unique quality standards cultivated through our history and experience as producers, L'ABEILLE manages the entire process from production and procurement to sales, delivering the precious flavor of freshly harvested honey. L'ABEILLE Shop List Ogikubo Main Store, Nihonbashi Mitsukoshi Main Store, Shin-Marunouchi Building, GINZA SIX, Matsuya Ginza, Azabudai Hills, Shibuya Hikarie, Odakyu Department Store Shinjuku, Tobu Department Store Ikebukuro, Ogikubo Store (LUMINE Ogikubo), Sogo Yokohama Matsuzakaya Nagoya, HAERA, JR Nagoya Takashimaya Hanshin Umeda Main Store, Daimaru Shinsaibashi, Takashimaya Osaka, Daimaru Kobe Fukuoka Mitsukoshi L'ABEILLE Online Shop https://shop.labeille.jp/ L'ABEILLE Corporate Site https://labeille.jp/ *Prices and sales periods are subject to change without notice. Reference: About L'ABEILLE's Honey Quality For all of L'ABEILLE's honey, we know the location of the apiary and the face and name of the beekeeper. Before starting a business relationship, we visit apiaries around the world and assess several items, including the natural environment, the beekeeper's skills, and the hygiene management of the facility. We spend a long time with the beekeepers and their families to deepen mutual understanding and build a relationship of trust. This is because the beekeeper's personality and beliefs affect the safety and quality of the honey. The honey we procure is managed with technology that does not spoil its flavor, learned from honey-advanced countries like France and Italy, and our own quality control standards, to deliver the original rich flavor of the honey to our customers. Assortment Honey has a flavor derived from its nectar source, and its taste varies depending on the flower. Based on 70 years of knowledge and experience as beekeepers and our unique quality standards cultivated through global sourcing, L'ABEILLE procures and offers a wide variety of monofloral honeys that retain the flavor of the nectar source flowers and fruits. Therefore, honey from fruit blossoms has a flavor reminiscent of the fruit, and honey from herb flowers has the aroma of the herb flowers. L'ABEILLE offers honey from its own apiaries and over 80 types of honey sourced from 12 countries. You can also enjoy a selection unique to a specialty store, including honey from rare flowers, honey from harsh natural environments, and organic honey. Service Honey has various characteristics depending on its nectar source, and the ingredients it pairs with differ according to its flavor. No matter how delicious a honey is, if it is paired with the wrong food, its deliciousness cannot be fully appreciated. At L'ABEILLE stores, you can taste all our honeys before you buy. In addition, our staff, as honey sommeliers, will propose the honey that suits your taste and purpose from our selection of over 80 types from 12 countries. We will also introduce the best food pairings to enjoy each honey to the fullest. Urban Beekeeping L'ABEILLE supports the purpose of the bee project, which aims for coexistence between cities and living creatures, by conducting beekeeping in urban areas and selling the harvested honey in our shops. The following stores conduct beekeeping on the rooftops, terraces, or nearby areas of their buildings.