"Hatenko" Launches Limited Edition Perfume "Naniwa" Inspired by Ukiyo-e. Convenient 30mL Size Also Newly Available. Advance Sale and Event at Hankyu Umeda Main Store from April 29 (Wed, Holiday).

Kyarainnovate Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative Director: Atsushi Shimizu) is pleased to announce the release of "Naniwa," a new limited edition product from the fragrance brand "Hatenko," which fuses Japanese culture and fragrance, inspired by Ukiyo-e. Additionally, a convenient 30mL size (available for all 5 types except limited editions) will also be newly introduced. This product will be available for advance sale at the "HANKYU BEAUTY FRAGRANCE FESTIVAL 2026" held at Hankyu Umeda Main Store from April 29 (Wed, Holiday) to May 4 (Mon, Holiday), where a commemorative event will also be held. [Limited Edition Release] Product Name: HATENKO Eau de Parfum Naniwa Naniwa Hachikenya, a town that supported the daytime life of Naniwa. Watermelons grown in Ichoka Shinden, brought to this land swaying on boats. We have expressed the afternoon scene, filled with water and light, that drifts in Utagawa Hiroshige's "Naniwa Meisho Hachikenya Chakusen no Zu" (Eight Kenuya Landing Scene in Naniwa Famous Places). This work captures the "story of the town that receives" that breathes in Naniwa. ■Ukiyo-e Utagawa Hiroshige, "Naniwa Meisho Hachikenya Chakusen no Zu" (Eight Kenuya Landing Scene in Naniwa Famous Places) ■Fragrance Composition Initial Fragrance [Top Note]: Watermelon, Lemon, Bergamot Elegant Fragrance [Middle Note]: Lotus, Daphne Lingering Fragrance [Last Note]: Sandalwood, Musk, Ambergris ■Product Details Capacity: 50mL Price: ¥19,800 (tax included) Advance Sale: April 29 (Wed, Holiday) - May 4 (Mon, Holiday), 2026 at Hankyu Umeda Main Store General Release Date: May 5 (Tue, Holiday) onwards at inimu Asakusa Store, inimu WebShop [New Release <30mL>] Product Name: HATENKO Eau de Parfum Experience Hatenko's fragrances more freely. A portable 30mL size is now available. This size was developed to allow for casual wear of fragrance in daily life, while retaining the brand's worldview. It is suitable for reapplication on the go or for switching fragrances according to the occasion. It is recommended not only for those trying Hatenko fragrances for the first time but also for those who enjoy collecting multiple scents. Furthermore, as a creative size to enjoy Hatenko's proposed "layered fragrance" (note 1) more, it offers a freer and more flexible way to enjoy scents. *1 About Layered Fragrance This is Hatenko's unique way of enjoying fragrance, inspired by Kodo, a Japanese art form of appreciating incense by listening attentively, as if to the scent. By layering two or more fragrances, stories overlap, allowing you to enjoy a worldview that cannot be depicted by a single scent. ■Product Details Fragrances: Hanabi (Fireworks), Iso nami (Ocean Waves), Odoro odoro (Eerie), Sakigake (Pioneer), Sakura Fubuki (Cherry Blossom Blizzard) Capacity: 30mL Price: ¥12,100 (tax included) Advance Sale Period: April 29 (Wed, Holiday) - May 4 (Mon, Holiday), 2026 (Retailers) Hankyu Umeda Main Store, inimu Asakusa Store, inimu WebShop General Release Date: May 5 (Tue, Holiday) onwards at other retailers The wrapping paper for the perfume bottle features a design based on Ukiyo-e, which was once used as cushioning material for exporting ceramics. The mechanism of the bottle appearing by tearing the paper incorporates the act of "tearing" itself as an experience. The wooden caps are made from domestic Tono Hinoki cypress, and by incorporating the delicate techniques of Kaga Yuzen dyeing, they achieve a finish that fuses the strength of wood with aesthetic beauty. Furthermore, as a material connected to Japan's wood culture, which has continued since the Ukiyo-e era, it is designed to allow you to feel the expansion of time along with the scent. HATENKO Eau de Parfum Hanabi HATENKO Eau de Parfum Iso nami HATENKO Eau de Parfum Odoro odoro HATENKO Eau de Parfum Sakigake HATENKO Eau de Parfum Sakura Fubuki [Launch Commemorative Event] At the "HANKYU BEAUTY FRAGRANCE FESTIVAL 2026" held at Hankyu Umeda Main Store, Hatenko's new product "Naniwa" will be released. During the event period, a special event featuring "Layered Fragrance" experiences by Atsushi Shimizu, Hatenko's General Director and Perfumer/Tabi Koka (note 2), and a performance by Biwa musician Kyoji Maruyama will be held. *2 Tabi Koka: A traveler who connects stories of places with scent. ■Event Period April 29 (Wed, Holiday) - May 4 (Mon, Holiday), 2026, 10:00 AM - 8:00 PM *The last day of the event ends at 5:00 PM. ■Venue Hankyu Umeda Main Store, 9th Floor, Saisai Hiroba (Celebration Plaza) ■Event Name HANKYU BEAUTY FRAGRANCE FESTIVAL 2026 Event Details ■ General Director, Perfumer / Tabi Koka, Atsushi Shimizu Visit April 29 (Wed, Holiday), May 2 (Sat) *Times to be announced Enjoy a valuable experience that deepens the charm of Hatenko and a moment to encounter your favorite fragrance. *Please note that waiting may be required during crowded times. *Event details may be changed or canceled due to various circumstances. ■Hatenko x Biwa Musician Kyoji Maruyama Talk & Live Event April 29 (Wed, Holiday), 3:00 PM - (approx. 30 minutes) A special event to experience Hatenko's worldview through "scent and sound." Through the performance of "Electric Biwa," a modern extension of the traditional Biwa instrument, and a talk session with the scent creator, we will deliver Hatenko's worldview and future possibilities. Please enjoy this special moment where scent, sound, and Japanese culture intersect. About Hatenko – A Future That Breaks the Mold with Tradition and Innovation Guided by Scent – Born in 2025 with a desire to innovate traditional culture through unconventional methods. As the word "Hatenko" (unconventional) suggests, it pioneers the unknown and the unprecedented. Hatenko exists to support those who challenge themselves without being bound by conventions, serving as a bridge connecting the past to the future through Japanese culture and fragrance, in collaboration with global cultural figures, traditional artisans, and craftsmen. Hatenko Official Website Hatenko Official Instagram Kyarainnovate Co., Ltd. We are a company that creates Japanese-made fragrance products while focusing on regions, traditions, and culture, and disseminating information. ■Location | Grace Heim Someya 1F, 2-10-8 Hanakawado, Taito-ku, Tokyo ■Representative | Atsushi Shimizu, Representative Director ■Business Activities ・Planning of original proprietary products (general goods, cosmetics) ・OEM planning and manufacturing ・Wholesale/Retail sales ・EC store operation ■Established | January 31, 2008 ■HP | https://kyarainnovate.jp/ Kyarainnovate Co., Ltd. 2-10-8 Hanakawado, Taito-ku, Tokyo 03-5830-7288 inquiry@kyarainnovate.jp