Kurumeshi STORY'S Publishes Case Study: MIXI's "Creating a Place Where Employees and Students Want to Gather"

Kurumeshi Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Atsumasa Kobayashi), which operates "Kurumeshi Bento," one of Japan's largest corporate food delivery services, has published an interview article on the usage examples and application methods of MIXI, Inc. (Shibuya-ku, Tokyo; Representative Director, President, Senior Executive Officer, CEO: Hiroki Kimura).

Case Study Summary / Background to Introduction - The Role of Food

MIXI, Inc., which offers a wide range of services, faced the challenge in its new graduate recruitment activities that "the company's true nature is difficult to grasp due to the breadth of its business." To address this, they hold recruitment events to help students understand the company's atmosphere, working environment, and culture. By providing opportunities for employees and students to share a meal and interact casually and naturally, these events allow students to experience "MIXI as it truly is," contributing to an increase in their desire to join the company. This is underpinned by MIXI's unique commitment to incorporating surprise and emotion for students into each meal and content, based on their guiding principle of "User Surprise First."

Furthermore, with a mission to "create places and opportunities where 'hearts connect'," the company offers experiences and opportunities that make the company a "place where people want to gather." They also host food-centric events such as tuna carving shows and international cuisine staff meal fairs. By bringing people together through "food," interactions beyond departments and positions are fostered, leading to improved organizational communication.

Meals are not merely about "satisfying hunger"; they hold a special value in allowing people to share the atmosphere and taste with those they dine with. The opportunity to enjoy a meal with someone and share the feeling of "this is delicious" forms the foundation for richer and deeper communication in recruitment activities and internal gatherings.

Full Case Study of MIXI, Inc. here

https://note.com/kurumeshi_story/n/na592cd8967bd

About Kurumeshi STORY'S

A note page introducing case studies of companies attempting to solve challenges through the power of "food."

It disseminates information on "organizational revitalization through food" and "team building through communal eating."

https://note.com/kurumeshi_story

About MIXI, Inc. https://mixi.co.jp/ >

Under its purpose of "Expanding rich communication and enveloping the world in happy surprises," MIXI provides communication services enjoyed with friends and family, such as "mixi," "Monster Strike," "Family Album Mitene," and "TIPSTAR." Based on our cherished spirit of "User Surprise First," and our mission to create "places and opportunities where 'hearts connect'" that foster deep, rich communication rather than just connections, we will continue to contribute to the realization of an emotionally rich society where hearts communicate.

※MIXI, its related trademarks, and logos are trademarks and registered trademarks of MIXI, Inc.

【Kurumeshi Co., Ltd. Company Profile】

Location: Fontis Building 7F, 2-23-12 Dogenzaka, Shibuya-ku, Tokyo 150-0043

Representative: Atsumasa Kobayashi, Representative Director

Website: https://www.kurumeshi.co.jp/

Business Activities: Corporate food delivery business

"Kurumeshi Bento" (https://www.kurumesi-bentou.com/)

"Chef Colle" (https://www.chef-colle.com/)

"Hitohaco" (https://hitohaco.com/)

Date of Establishment: August 26, 2010