Kurumeshi STORY'S, a media platform showcasing corporate case studies on solving challenges through the power of 'food', releases a new user case study

Kurumeshi, Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Atsumasa Kobayashi), operator of one of Japan's largest corporate food delivery services, 'Kurumeshi Bento,' has released an interview article detailing the usage and application of its services by Ururu Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Tomoya Hoshi).

■ Case Study Summary: Background and the Power of Food... 'Food' as Content to Promote Communication

Ururu Inc. operates SaaS businesses that integrate IT/AI with human talent under the vision of 'Solving labor shortages and enriching people and companies.' As their organization has grown to a scale of 300 employees, they have been implementing various initiatives to foster corporate culture and revitalize internal communication, with the goal of becoming a company where talent grows and stays.

While staples like pizza and sushi were popular at their internal events, they found that when they used individual-portion packages from our catering reservation service, 'Chef Colle,' the ease of eating became a topic of conversation among participants. Simply changing the food changed the atmosphere of the venue, and the food itself served as a bridge for conversation, encouraging interaction between employees who do not usually work together—this was the moment they realized the 'power of food.'

Additionally, as the organization expanded, they faced the challenge of the same people consistently attending internal events. By incorporating creative touches into event content and food, such as hosting learning events featuring sake sommeliers, they were able to broaden the participant demographic and spark new conversations.

The type of food provided changes the volume of conversation and the expressions of the participants. By putting 'thought' into this, Ururu views food not merely as a way to satisfy hunger, but as an essential element and content to maximize the results and satisfaction of their events, ultimately leading to improved employee engagement.

■ Read the full case study of Ururu Inc. here:

https://note.com/kurumeshi_story/n/nbdcc88da1b18

■ About Kurumeshi STORY'S

A note page featuring case studies of companies attempting to solve challenges through the power of 'food.' We share information regarding 'organizational revitalization through food' and 'team building through shared meals.'

https://note.com/kurumeshi_story

【Ururu Group Overview】Ururu Inc.