What is Kurayama Jidosha Kogyo's refurbished truck?

It is a used truck that has been refurbished with maintenance, repairs, parts replacement, and interior cleaning, making it ready to be used again on the job as a 'ready-to-use vehicle'.

How was the evaluation of the refurbished truck at the Japan Truck Show 2026?

The booth satisfaction survey recorded 88.5%. In particular, over 70% of respondents rated the refurbished truck as a 'good exhibit'.

Why did visitors highly evaluate the refurbished truck?

It was highly rated for its excellent exterior and interior finish, clean interior, and updates to the latest equipment suitable for modern transportation needs.

What is Kurayama Jidosha Kogyo's circular model?

It is an initiative to reduce resource consumption and waste by maintaining and refurbishing vehicles for long-term use instead of discarding them.

What improvements did visitors suggest?

Visitors suggested that 'recycled parts should be promoted more' and that 'before and after images of interior cleaning would be helpful' to better understand the refurbishment process.

Growing interest in 'long-term use' trucks: Kuriyama Automotive Industry's JTS2026 'Refurbish' exhibit reaches ~90% satisfaction

Published Jun 4, 2026 10:00 AM ・ Updated Jun 14, 2026 9:05 AM ・ 3 min read ・ Source: PR TIMES

Kuriyama Automotive Industry reports nearly 90% visitor satisfaction for its refurbished truck exhibit at Japan Truck Show 2026.

Kuriyama Automotive Industry, headquartered with bases in Tokyo, Chiba, and Kanagawa (CEO: Tomohiro Kuriyama), has released the results of a visitor survey conducted after the Japan Truck Show 2026.

88.5% Satisfaction Rate in Visitor Survey In the survey, 88.5% of visitors reported being 'very satisfied' or 'satisfied' with the booth. Interest was particularly high in the 'refurbished trucks,' which are reconstructed vehicles that have traveled over 1 million km; over 70% of visitors cited this as a 'good exhibit.'

Meanwhile, reasons for 'slightly dissatisfied' responses included suggestions such as 'should promote recycled parts more' and 'it would be easier to understand with before-and-after photos of room cleaning,' indicating a high level of interest in the regeneration process and quality creation.

What is a Refurbished Truck? Kuriyama Automotive's 'refurbished trucks' are used trucks that have been serviced, repaired, had parts replaced, and been thoroughly cleaned. They are commercialized not just as clean vehicles, but as 'ready-to-work' trucks that can be deployed again in the field.

Empathy for Vehicle Quality and Circular Models At the venue, visitors observed the vehicles firsthand, focusing on the exterior and interior finish and cleanliness. Beyond mere used car sales, visitors expressed empathy for the company's circular initiative of maintaining and regenerating existing vehicles, with comments calling it 'very good work that properly considers environmental impact.'

Staff attentiveness and communication throughout the exhibition also contributed positively to the visitors' overall satisfaction.

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Source: PR TIMES
Category: Event

Growing interest in 'long-term use' trucks: Kuriyama Automotive Industry's JTS2026 'Refurbish' exhibit reaches ~90% satisfaction

⚡ Key Points

What is a Refurbished Truck? Kuriyama Automotive's 'refurbished trucks' are used trucks that have been serviced, repaired, had parts replaced, and been thoroughly cleaned. They are commercialized not just as clean vehicles, but as 'ready-to-work' trucks that can be deployed again in the field.

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