"TARAFLEX" Ambassador Yuji Nishida's First TV Commercials (3 Episodes) Released!

Kuriyama Holdings Corporation (Representative Director CEO: Naruhiko Onuki, Headquarters: Chuo-ku, Osaka, Securities Code: 3355, hereinafter "the Company") today released the first TV commercials (3 episodes in total) featuring Japanese men's volleyball player Yuji Nishida, who has been appointed as ambassador for "TARAFLEX," a long-length elastic PVC sheet for indoor sports handled by Kuriyama Japan Corporation (Representative Director President: Naruhiko Onuki, Headquarters: Chuo-ku, Osaka, hereinafter "Kuriyama Japan"), a subsidiary of the Company.

In these commercials, Nishida demonstrates a powerful jump serve from a strong takeoff, a decisive and dynamic flying receive, and sharp footwork with agile lunges in each episode. Through Nishida's movements, the commercials clearly express the functionality and safety of TARAFLEX, which supports athletes' challenges.

The commercial videos, including a long version (60 seconds) and a making-of video, are available on the Company's official YouTube channel and Kuriyama Japan's official website. TV broadcasting is scheduled to begin sequentially from Sunday, April 5th.

The Company will continue to work towards creating an environment where sports can be enjoyed on a par with world competitions through the widespread adoption of "TARAFLEX," and contribute to nurturing athletes who will be active globally in the future.

CM Overview

The three commercials produced this time are structured around the basic volleyball movements of "jumping," "diving," and "lunging." "TARAFLEX" supports not only the high-level performance of top athletes. What we value most is creating a safe environment where everyone who sweats in daily practice and wishes to "improve more" can confidently test themselves.

Especially for growing athletes, the sense of security transmitted from underfoot becomes "unwavering confidence" to take a full step without hesitation. "TARAFLEX" gently absorbs the impact of landing, has rebound properties that convert it into power for the next challenge, and combines stability with high grip. This helps support physical development that allows athletes to enjoy sports for a long time without being constrained by the fear of injury. "TARAFLEX" continues to support a future where athletes can continue to compete with a smile 10 or 20 years from now, starting from their feet.

"Soaring High" Episode

The jump serve is the star play of volleyball. The excellent cushioning and rebound of "TARAFLEX" maximize the power contained in that instant.
It softly absorbs the impact of landing and converts it into energy for the next jump. By eliminating the fear of injury, players can challenge the sky without hesitation, aiming "higher."
This episode aims to convey not just the action of "jumping," but that with world-standard support, people can unleash their true power without hesitation. Please watch the powerful performance with Nishida's impressive jump serve.

Video:https://youtu.be/bn2dGrSrTGI

"Diving In" Episode

In volleyball, such as during flying receives, there are many moments when players dive onto the floor with full force. The pain from friction and the risk of bruises can unknowingly diminish a player's "boldness."

The soft surface and appropriate cushioning of "TARAFLEX" remove such mental brakes.
Being able to "dive in boldly" means being able to "challenge without reservation." World-standard safety expands the possibilities for athletes and children without limits.
In this episode, Nishida's decisive and dynamic flying receive is a must-see.

Video:https://youtu.be/v7XaYBECMxI

"Lunging In" Episode

Powerful lunges from spikes and sharp changes of direction place a significant burden on the knees and lower back. Especially for the delicate bodies of growing athletes, minimizing daily damage is paramount to protecting their future.

"TARAFLEX" appropriately absorbs and disperses impact, significantly reducing the strain on joints. Furthermore, it is slip-resistant even when sweat or water falls on it, and water can be wiped clean, supporting footwork during intense play.
In this episode, Nishida's supple and powerful footwork and decisive changes of direction prove its performance. The peace of mind from being able to "lunge in boldly" creates an environment where players can give their all, leading to a future where they can continue to enjoy sports with a smile 10 years from now. Please experience the world-standard quality trusted by top athletes through this video.

Video:https://youtu.be/_0O_OQTJYl4

Making-of Video

Get an exclusive look at Nishida's true self, which can only be seen here. Along with the excitement of the filming set, this video captures Nishida's gentle smiles and natural demeanor, a different side from his intense expressions during play, with plenty of footage. Please watch his authentic self, as he puts his thoughts into each word, even during his first commercial shoot.

Furthermore, pay attention to the overwhelming dynamism captured at close range. We followed Nishida's world-class physical abilities, brought out by the world-standard flooring "TARAFLEX," from different angles than in the commercials.

Nishida's passion for "TARAFLEX" and his feelings as a player. Please experience the sincere thoughts embedded in the commercials and the enthusiasm of the set through this making-of video.

The video will be released on the "TARAFLEX Gallery Page" on Kuriyama Japan's official website at the end of April.

TARAFLEX Gallery Page:https://www.kuriyama.co.jp/taraflex-volleyball/

Comment from Player Nishida

I am deeply honored to have been appointed as the "TARAFLEX" ambassador.

Currently, as the captain of "Osaka Bluteon," I am fighting to become a strong club that can compete with the world. Kuriyama Japan has supported our team as a gold partner for many years, and I have a deep connection with TARAFLEX courts, from daily practice to matches. That is why I feel a strong connection to this ambassador appointment.

Of course, I will do my best to aim for the SV League championship, and as an ambassador, I hope to work with everyone at the Kuriyama Group to promote the appeal of TARAFLEX and the spread of volleyball.

It was my first commercial shoot, and it also became a time to re-examine TARAFLEX, which helped me organize various thoughts within myself.

What I feel most strongly about TARAFLEX is its role in injury prevention. Playing on TARAFLEX significantly reduces the risk of injury. And I believe that directly leads to a longer athletic career.

For athletes, the body is their greatest asset. The power of flooring that protects that asset is truly immense. I am convinced that this is TARAFLEX's greatest strength.

From now on, I will continue to use TARAFLEX courts, and I hope that the environment where volleyball can be played on these courts will spread to as many people as possible. I will also strive for that myself.

Yuji Nishida Player Profile

About "TARAFLEX"

CM Broadcast Schedule

・TV Asahi Network (nationwide) "Good! Morning" Every Sunday 5:50 AM - 8:00 AM

・Asahi Broadcasting TV (Kansai local) "Ohayo Asahi Desu" Every Tuesday 5:00 AM - 8:00 AM (some regions 6:20 AM -)

※Going forward, broadcasts are planned to be aired sequentially on other programs depending on the situation.