KURAND Sake Festival Introduces 'Real Sake Gacha Booth' – Experience the Viral Social Media 'Sake Gacha' in Real Life

KURAND Co., Ltd. (Headquarters: Adachi-ku, Tokyo; CEO: Kuroh Nagahara) will host the 'KURAND Sake Festival'—an experiential event featuring sake from its online liquor store 'KURAND'—on Saturday, June 20, 2026, at Bellusall Shinjuku Minamiguchi in Shibuya-ku, Tokyo. The event will feature a 'Real Sake Gacha Booth,' allowing attendees to experience the social media sensation 'Sake Gacha' in real life. (https://kurand.jp/pages/sakefes)

Introducing the 'Real Sake Gacha Booth'

The 'Real Sake Gacha Booth' brings the online viral phenomenon 'Sake Gacha' into a physical capsule toy machine format. This experiential booth allows guests to enjoy the digital service in real life, with multiple gacha options offering different categories of sake.

The prize lineup includes rare, non-commercially available sake such as the 50-year aged sake lees shochu 'Kamihibiki shinkyo 50-year' (¥110,000 per bottle, tax included) and the vintage plum wine 'UMESHU THE AMBER Assemblage' (¥19,800 per bottle). There are no losing outcomes—every prize is guaranteed to have a retail value higher than the gacha price, ensuring a fun and risk-free experience for all. Discover new sake you might never have chosen yourself.

What is 'Sake Gacha'?

'Sake Gacha' is a popular KURAND service based on the concept: 'The joy of discovering new sake comes from not knowing what you’ll get.' From a selection of over 500 types of sake—including Japanese sake, plum wine, fruit wine, liqueurs, shochu, wine, and premium sour bases—customers receive a random bottle. Launched in 2019, the service gained viral popularity on social media during the pandemic-driven home-drinking boom and surpassed 550,000 total uses by March 2026.

Enjoy 'Real Sake Gacha' Without an Entry Ticket

While advance tickets are available for the tasting area, the merchandise zone—where the 'Real Sake Gacha Booth' is located—is open to all, even without an entry ticket. Visitors can attend solely to purchase and experience the 'Real Sake Gacha.' Additionally, same-day tickets will be available at the venue for those wishing to join the tasting area on-site. This is a casual, accessible event for all sake lovers.

Sake Gacha Plan Overview

- General Sake Gacha: ¥3,000 (tax included) — Random sake from categories including Japanese sake, plum wine, fruit wine, and whiskey - Sweet-Preference Sake Gacha: ¥3,000 (tax included) — Sweet sake only, such as plum wine, fruit wine, and liqueurs - Japanese Sake Gacha: ¥3,500 (tax included) — Japanese sake only - Premium Sake Gacha: ¥5,000 (tax included) — High-end, luxurious sake

KURAND Sake Festival Overview

- Date: Saturday, June 20, 2026 - Venue: Bellusall Shinjuku Minamiguchi 5-31-11 Sendagaya, Shibuya-ku, Tokyo 151-0051 3F, Sumitomo Real Estate Shinjuku Minamiguchi Building - Time: - Session 1: 12:30–15:00 - Session 2: 16:30–19:00 (Each session limited to 400 attendees) - Tickets: - General Advance Ticket: ¥5,000 (tax included) - Advance Ticket with Sake Gacha: ¥7,500 (tax included) - 1-Day Advance Ticket: ¥9,000 (tax included) - General Same-Day Ticket: ¥5,500 (tax included) - Sales Page: https://kurand.jp/pages/sakefes

※ Sales will close once the maximum capacity is reached. ※ Attendees must be 20 years or older due to alcohol consumption. ※ Those planning to drive are not permitted to attend. ※ Bringing outside alcohol is prohibited. ※ Same-day ticket sales may be canceled depending on advance ticket availability.

About 'KURAND'

KURAND is an online liquor store that opens the world of craft sake. All over 500 curated craft sake products are exclusive originals available only at KURAND. The store offers new encounters with craft sake across all categories, including Japanese sake, plum wine, fruit wine, shochu, craft beer, and wine.

Official Website: https://kurand.jp