'Kuchikomi Hiroba' launches medical referral service for Vietnamese residents in Japan

The beauty clinic review portal 'Kuchikomi Hiroba' has fully launched a new service in 2026 focused on facilitating aesthetic medical referrals for the approximately 500,000 Vietnamese residents in Japan. By combining influencer-led marketing with Vietnamese-speaking coordinators who provide pre-visit counseling, the service helps reduce language and cultural barriers for patients while supporting clinics with new client acquisition. The model is performance-based, charging only when a procedure is performed, thereby lowering the entry barrier for clinics.