kubell Partner Signs Customer Referral Agreement with Akita Bank

We are pleased to announce that kubell Partner Inc., a group company of kubell Inc. (Headquarters: Minato-ku, Tokyo; CEO: Masaki Yamamoto), which provides the business chat service "Chatwork" (https://go.chatwork.com/ja/) and other services, and which provides the business outsourcing service "Taxita" (https://go.taxita.com/), has signed a customer referral agreement with Akita Bank, Ltd.

Background and Objectives of the Business Matching Agreement

Japanese society is currently facing the serious challenge of a declining working population due to the acceleration of the declining birthrate and aging population. Among small and medium-sized enterprises (SMEs) that support regional economies, many are struggling with digitalization due to chronic labor shortages in back-office operations and a lack of IT personnel, making it urgent to improve labor productivity.

The kubell group is tackling the challenge of "improving the productivity of SMEs through DX" under its mission and vision of "Making Work More Enjoyable and Creative" and "A Step Ahead in Work Style for Everyone."

As a means to solve these challenges, the company has leveraged its customer base built with the business chat service "Chatwork" to create "BPaaS (Business Process as a Service)," a business model that fundamentally realizes customer DX by combining human capabilities with technology such as AI, and is proceeding with service provision.

In its Mid-term Management Plan 2024-2026, announced in February 2024, the company has set "No. 1 BPaaS Company for SMEs" as its mid-term vision, with kubell Partner Inc. playing a central role in the BPaaS business.

Now, kubell Partner Inc. will begin offering its business outsourcing service "Taxita" to Akita Bank's customers. Taxita allows users to request back-office tasks such as accounting, labor, recruitment, and sales administration online via chat. It responds to the needs of growing regional companies, such as "focusing on core business" and "building a specialized back-office system," with immediate support from assistants working in teams.

Through this agreement, we aim to contribute to the revitalization of the regional economy by streamlining non-core operations for SMEs in the Akita region and surrounding areas, promoting the utilization of diverse human resources, and improving productivity.

About Akita Bank, Ltd.

Company Name: Akita Bank, Ltd. Representative: Kosuke Ashida, Director and President Established: January 1879 Location: 3-2-1 Sanno, Akita City, Akita Prefecture Corporate Site: https://www.akita-bank.co.jp/

About kubell Partner Inc.

Under the group mission and vision of "Making Work More Enjoyable and Creative" and "A Step Ahead in Work Style for Everyone," the kubell group is addressing the challenge of "improving the productivity of SMEs through DX." kubell Partner Inc. has built the business model "BPaaS (Business Process as a Service)" that combines human capabilities with technology such as AI, and is realizing fundamental DX in a wide range of business areas through the provision of services such as the business outsourcing service "Taxita" and "MINAGINE."

Company Name: kubell Partner Inc.

Representative: Ryoichi Okada, President and Representative Director

Established: April 1, 2024

Location: WeWork Nogizaka, 1-24-3 Minami-Aoyama, Minato-ku, Tokyo

Business Activities: Development and operation of BPaaS business

Corporate Site: https://www.kubell-partner.com