From 'Searchable Restaurants' to 'AI-Selected Restaurants': 'GEO-Era Restaurant Brand Strategy' Seminar to be Held at 'Sanbo BAR' Shinjuku on April 9th

Keiei Sanbo Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Kenji Shintani), operator of the business community bar 'Sanbo BAR,' will host a special seminar titled 'From "Searchable Restaurants" to "AI-Selected Restaurants" — Restaurant Brand Strategy in the GEO Era' on Thursday, April 9, 2026, at Sanbo BAR Shinjuku, in collaboration with the restaurant-specialized media outlet 'FOODAI TIMES.'

Background: The End of the Gourmet Site/SNS Era and the Rise of 'GEO' As the primary method of finding restaurants shifts from 'user search' to 'AI recommendation (GEO),' traditional customer acquisition strategies relying on gourmet websites and social media are becoming obsolete. In short, 'AI recommendations,' where AI understands context and directly suggests the optimal restaurant to the user, will become the mainstream. To adapt to this change, what is required is not Search Engine Optimization (SEO), but Generative Engine Optimization (GEO). This seminar will explain 'brand strategies' optimized for AI, moving beyond superficial metrics like algorithms and review ratings. Seminar Highlights Part 1 | Keynote Speech: 'How to Build a Brand That AI Comes to Read' Speaker: Yasinori Tanaka, CEO of mocomoco.inc Part 2 | Restaurant Owner Talk Session: 'Why AI Chooses Restaurants Even with a 3.2 Rating' Speakers: Chairman Kikuchi of Royal Holdings, President Takanashi of favy, and others. Part 3 | FOODAI TIMES Restaurant Networking Event About the Organizer: FOODAI TIMES FOODAI TIMES

A new media outlet focused on the transition from an era where people search for restaurants themselves to an era where AI understands context and recommends them. Instead of relying on traditional gourmet sites, advertising, or social media buzz, it records and structures the 'philosophy' and 'brand context' of restaurants so that AI can accurately interpret them. It aims to be an 'intellectual infrastructure' to ensure valuable restaurants are not buried in the future AI era.