What is the main topic of the seminar being held on April 9, 2026?

The seminar's main topic is 'Restaurant Brand Strategy in the GEO Era,' focusing on the shift from 'searchable restaurants' to 'AI-chosen restaurants.'

Who is organizing the seminar and where will it take place?

The seminar is organized by Keiei Sanbo Co., Ltd. in collaboration with FOODAI TIMES and will be held at Sanbo BAR Shinjuku.

What is the core reason for the shift in restaurant discovery methods discussed in the article?

The core reason is the shift from users actively searching for restaurants to AI recommending optimal restaurants based on context, referred to as 'AI recommendations' or 'GEO.'

What is Generative Engine Optimization (GEO) and why is it important in the new era?

GEO is presented as a new optimization strategy required to adapt to AI recommendations, moving beyond traditional SEO, to build brand strategies that AI can understand and utilize.

What will be discussed in the 'Restaurant Owner Talk Session' during the seminar?

The talk session will feature restaurant owners discussing why AI chooses their establishments, even with seemingly lower ratings, highlighting the importance of factors beyond superficial metrics.

From 'Searchable Restaurants' to 'AI-Chosen Restaurants': 'GEO-Era Restaurant Brand Strategy' Seminar to be Held at 'Sanbo BAR' Shinjuku on April 9th

Published Mar 28, 2026 11:56 PM ・ Updated Jun 14, 2026 8:30 PM ・ 4 min read ・ Source: PR Times

Management consulting firm Keiei Sanbo, in collaboration with 'FOODAI TIMES,' will host a seminar on April 9th regarding GEO brand strategies for restaurants to adapt to the era of AI recommendations.

Keiei Sanbo Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Kenji Shintani), operator of the business community bar 'Sanbo BAR,' will host a special seminar titled 'From "Searchable Restaurants" to "AI-Chosen Restaurants": Restaurant Brand Strategy in the GEO Era' on Thursday, April 9, 2026, at Sanbo BAR Shinjuku, in collaboration with the restaurant-specialized media 'FOODAI TIMES.'

Background: The End of the Gourmet Site/SNS Era and the Rise of 'GEO' As the primary method of finding restaurants shifts from 'user search' to 'AI recommendation (GEO),' traditional customer acquisition strategies relying on gourmet websites and social media are becoming obsolete. In short, 'AI recommendations,' where AI understands context and directly suggests the optimal restaurant to the user, will become the mainstream. To adapt to this change, what is required is not Search Engine Optimization (SEO), but Generative Engine Optimization (GEO). This seminar will explain 'brand strategies' optimized for AI, moving beyond superficial metrics like algorithms and review ratings. Seminar Highlights Part 1 | Keynote Speech: 'How to Build a Brand That AI Comes to Read' Speaker: Yasunori Tanaka, CEO of mocomoco.inc Part 2 | Restaurant Owner Talk Session: 'Why AI Chooses Us, Even with a 3.2 Rating' Speakers: Chairman Kikuchi of Royal Holdings, President Takanashi of favy, and others Part 3 | FOODAI TIMES Restaurant Networking Event About the Organizer: FOODAI TIMES FOODAI TIMES

A new media platform anticipating the shift from an era where people search for restaurants themselves to one where AI understands context and recommends them. Instead of relying on traditional gourmet sites, advertising, or social media buzz, it records and structures a restaurant's 'philosophy' and 'brand context' so that AI can accurately interpret them. It aims to be an 'intellectual infrastructure' ensuring that valuable restaurants are not buried in the future AI era.

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Source: PR Times
Category: News

From 'Searchable Restaurants' to 'AI-Chosen Restaurants': 'GEO-Era Restaurant Brand Strategy' Seminar to be Held at 'Sanbo BAR' Shinjuku on April 9th

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