[Krispy Kreme Doughnuts Japan 20th Anniversary] Developing "Local Doughnuts" Together with Customers! Krispy Kreme Doughnuts' First Participatory Product Development Project "Local Krispy Kreme" Launches!

Krispy Kreme Doughnuts Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Takako Wakatsuki, hereinafter referred to as KKDJ) will implement a special project, "Local Krispy Kreme," to commemorate its 20th anniversary in Japan, marking the first time KKDJ will develop a product together with its customers.

We have received numerous product ideas from customers through our official app and other channels, such as "I want to try this kind of doughnut" and requests to "participate in product development" or "make my idea into a product."

Now, as one of the anniversary projects for our 20th anniversary in Japan, we will respond to the requests received from our customers by implementing "Local Krispy Kreme," our first participatory product development project.

Under the theme "The 'Local Krispy Kreme' You Want to Eat," this project will solicit ideas for limited-edition doughnuts in five regional areas nationwide. Based on the submitted ideas, we will hold tasting events for candidate products in each area, improve them based on feedback and impressions received, and aim to commercialize them by 2027 after a final vote.

The ideas will be solicited for the regional limited series "Krispy Kreme Premium," which delivers a "brand experience that can only be had here." Previously, this series was available in four areas: Hokkaido, Tokyo, Nagoya, and Fukuoka. For this project, we will newly add the Osaka area, making it five areas nationwide, and develop special "local doughnuts" that leverage the charm of each region. We will express "your region's unique taste" born from customers' free ideas, such as the region's unique food culture, local specialties, or nostalgic flavors, through doughnuts and promote the appeal of each region.

The application period is for seven days, from Monday, July 6, 2026, to Sunday, July 12, 2026. Applications are limited to members of the KKDJ official app, and you can apply through the button on the top screen within the app. Those who are not currently members can also apply by registering for the app during the application period.

On the occasion of its 20th anniversary in Japan, Krispy Kreme Doughnuts aims to create new value for the "Krispy Kreme Premium" series, which conveys regional charm, through a special product development experience created together with customers, and to become a brand that is even more loved by local communities.

≪Reference Information: Campaign Information≫

"Local Krispy Kreme"

This is KKDJ's first participatory product development project, soliciting ideas for regional limited doughnuts in five areas nationwide under the theme "The 'Local Krispy Kreme' You Want to Eat."

Based on the submitted ideas, we will hold tasting events for candidate products in each area, improve them based on customer feedback and impressions, and aim to commercialize them by 2027 after a final vote.

【Application Period】Monday, July 6, 2026, 11:00 AM – Sunday, July 12, 2026, 11:59 PM

【Application Requirements】Must be a registered member of the official app "Krispy Kreme for APP"

【How to Apply】Please apply from the button "Seeking Ideas for 'Local Krispy Kreme'!" on the top screen of the official app "Krispy Kreme for APP".

1 Select the area for the product you wish to apply for 2 Enter your ideas for "coating" and "topping"

【Future Schedule】Mid-November: Tasting Event for App Members Only *Tasting events for app members only will be held in 5 areas. *You will be able to taste prototypes created from the submitted ideas. *Details of the tasting event and how to apply will be announced on the KKDJ official app as they become available.

Mid-December: SNS Voting *Final voting will be conducted on KKDJ's official X and Instagram. *This voting project is open to everyone, not just app members. *Details of the SNS voting project will be announced on KKDJ's official X and Instagram, and within the official app as they become available.

Scheduled for 2027: Commercialization *The content of this campaign, starting from November, may be changed without prior notice after its announcement. *Details will be announced on the official app, official website, and official X and Instagram accounts as they become available.