Kracie Pharmaceuticals Makes Its Debut in Kids' Social Experience App 'Gokko Land' with New Pavilion 'Make, Deliver, Help with Kampo!' Launching July 9

Kracie Pharmaceuticals Co., Ltd., a company specializing in over-the-counter (OTC) and prescription medicines centered on Kampo, will open a new pavilion in 'Gokko Land,' a children's social experience app developed by Kidsstar Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Zenko Hirata). Starting Thursday, July 9, 2026, the company will launch two new games: 'Let's Make Kampo!' and 'Let's Deliver Kampo!'

'Gokko Land' is a children's social experience app that allows kids to learn about society by role-playing real-world jobs. The new games are designed for families to enjoy together while learning how Kampo medicines are made and how they help with everyday physical and mental discomforts. The goal is to make Kampo medicine more familiar and approachable for children and parents alike.

【About the New Pavilion: 'Make, Deliver, Help with Kampo!'】

Kampo medicines are pharmaceuticals made by combining multiple crude drugs (shoyaku)—processed natural substances derived from plants, minerals, and animals. For example, Kakkon-to, known for relieving early cold symptoms, consists of seven different crude drugs. This pavilion introduces children to the fundamentals of Kampo medicine and its core concept of Ki-Ketsu-Sui (energy, blood, and water) through two engaging games that emphasize the joy of creation and the satisfaction of delivery.

【Game Overview】

1. 'Let's Make Kampo!'

Set in Kracie's Kampo laboratory, this game allows players to create their own original 'Kampo' by combining crude drugs. Players can choose from about 20 types of herbs, such as Kudzu root (kakkon), peony (shakuyaku), and ginger (shokyo), and experience the entire process of making Kampo—grinding ingredients with a mortar (yagen), mixing in a mortar and pestle, and decocting in a glass beaker. With fun sounds and animations, the game naturally teaches children that Kampo is made from combinations of natural ingredients.

2. 'Let's Deliver Kampo!'

This game takes players through three worlds themed around the Kampo concepts of Ki-Ketsu-Sui (energy, blood, and water), where they deliver 'Kampo' to characters feeling unwell. By touching the screen to move forward and delivering 'Kampo' to 'Energy Points' on each stage, blocked paths gradually open. Once all 'Energy Points' receive Kampo and the player reaches the goal, the characters smile again. The experience ends with a character saying, 'Kampo might be great!'—offering a strong sense of achievement.

▼ Watch the gameplay video of Kracie's 'Make, Deliver, Help with Kampo!' on YouTube (Gokko Land Channel)

https://youtu.be/jXPs6OF8G2E

▼ Play Kracie's 'Make, Deliver, Help with Kampo!' now!

https://kidsstar.link/jp/QrhIHl

*Users without the app will be directed to the App Store or Google Play; users with the app installed will go directly to the pavilion.

*Users without the app will be directed to the App Store or Google Play; users with the app installed will go directly to the pavilion.

About the Children's Social Experience App 'Gokko Land' (https://www.kidsstar.co.jp/gokkoland)

'Gokko Land' is a children's social experience app that teaches kids about society through role-playing real company jobs. The app features over 200 kid-friendly job experience contents, developed and distributed in-house from a child's perspective. The free-to-play role-playing games are enjoyed over 200 million times annually, with cumulative downloads surpassing 8.5 million.

About Kracie Pharmaceuticals

As a professional in Kampo medicine, Kracie Pharmaceuticals has supported the healthy and fulfilling lives of people in Japan for over half a century. The company offers a wide range of products—from OTC to prescription medicines—under an integrated in-house system centered on Kampo.

In response to recent societal shifts in health values and lifestyles, Kracie Pharmaceuticals is strengthening collaboration between its prescription and OTC divisions in Kampo business. Under the unified brand 'Kracie Kampo,' the company aims to enhance the delivery of health value through Kampo medicine across all business areas.

Through Kampo, Kracie Pharmaceuticals supports people in Japan to take a holistic view of their health and build their ideal, healthy lifestyles.