New TV Commercial for 'Kampo Therapy' Series Featuring Voice Actress Suzuko Moriguchi, 'That's How It Is for Everyone,' Begins Airing June 29 (Mon)

Kracie Pharmaceuticals Co., Ltd., a company specializing in over-the-counter and prescription medicines centered on Kampo (traditional Japanese herbal medicine), will begin airing a new TV commercial for its 'Kampo Therapy' series featuring voice actress Suzuko Moriguchi. The new spot, titled 'That's How It Is for Everyone,' will premiere nationwide on terrestrial television starting June 29, 2026 (Mon). The commercial will also be available on the company's official YouTube channel.

▶ Kampo Therapy CM Gallery on Kracie Website (available June 29, Mon):

https://www.kracie.co.jp/cm/10193384_4487.html

This CM series was conceived to make Kampo medicine feel more familiar to everyday life, humorously depicting various minor health discomforts through puppet theater featuring animal characters. While physical discomforts are often taken seriously, the use of gentle and endearing characters helps convey the comforting appeal of Kampo as part of daily life. Since its launch in February 2023, the stop-motion animation series has received widespread attention and positive feedback.

This new installment, the sixth in the series, focuses on menopausal symptoms and shoulder stiffness or irritability caused by hormonal imbalances, under the theme 'That's How It Is for Everyone.'

Voice actress Suzuko Moriguchi reprises her role as the voice of the characters. She also voices the company's corporate slogan, 'Tomorrow You Can Be Passionate About – Kracie,' featured at the beginning of the commercial.

The ad introduces 'Kami-Shoyo-San' (Jia Wei Xiao Yao San), a Kampo formula suitable for improving menopausal symptoms—such as irritability, hot flashes, fatigue, and insomnia—as well as other female-specific conditions. The formula is presented through everyday conversations between Shimako, a familiar character from previous commercials, and her older sister, Shima-nee, who makes her series debut.

Additionally, in celebration of Kampo Therapy's 20th anniversary, the product packaging has been refreshed with a new color scheme designed to resonate more deeply with women's concerns—be sure to take note.

Furthermore, the official Kampo Therapy X account (https://x.com/kracie_therapy) will share content to make Kampo more approachable, including behind-the-scenes glimpses of the animal characters' daily lives. You'll also find character backstories and relatable everyday scenarios not shown in the commercials—be sure to check it out.

CM Story

▶ 'That's How It Is for Everyone'

Sisters Shimako and Shima-nee are on a phone call. When Shimako complains about recent discomforts, her older sister replies, 'That could be menopause.' Surprised to learn her sister is going through the same thing, Shimako realizes she's not alone. This commercial resonates with those experiencing shoulder stiffness and irritability due to menopausal symptoms.

Director Masada's Comment

▶ 'That's How It Is for Everyone'

These sisters used to fight a lot when they were younger. The younger sister was heavily influenced by her older sister, while the older one always kept a close eye on her. Despite everything, they have a close bond. They live just about 20 minutes apart by train—the scenery outside the window is faithfully recreated. Enjoy the small props on the table, their outfits, lifestyle, and the sisters' everyday moments.

【Voice Actress Profile】

Suzuko Moriguchi (Mimori Suzuko)

Born June 28, 1986, in Tokyo. Blood type A. Notable roles include 'Love Live! (as Honoka Kosaka)', 'Healin' Good♥Precure (As Windy Asumi / Cure Earth)', and 'Digimon Adventure.tri (as Sora Takenouchi)'.

New TV Commercial Overview

◇ Title and Release Date: 'That's How It Is for Everyone' – June 29, 2026 (Mon)

◇ Broadcast Area: Nationwide

◇ Video URL: Kracie CM Gallery: https://www.kracie.co.jp/cm/

*The above CM gallery includes videos published on 'Kracie Kampo Official YouTube Channel'.

About the CM Production

This CM series uses stop-motion animation, filming one frame at a time with puppets.

The filming and character design were directed by Director Masada, with character production handled by the acclaimed stop-motion animation studio 'Dwarf,' known internationally for its expertise in stop-motion and character development. The shoot spanned six days, resulting in a total of 1,370 individual photographs across the series.

<About Production Studio 'Dwarf'>

Studio Dwarf is a renowned stop-motion animation studio, acclaimed both in Japan and abroad for its technical excellence. It created NHK's mascot 'Do-Mo-Kun' and the long-running French film 'Komanezumi (The Cat Who Stayed at the Temple).' In addition to original works, the studio actively collaborates with popular characters and well-known franchises.

About the Product Featured in the CM

Kracie Kampo Kami-Shoyo-San Extract Tablets

【Category II Pharmaceutical Product】

Recommended retail price: 2,640 yen (tax included)

Indications: For individuals with below-average stamina who experience hot flashes, shoulder stiffness, fatigue, mental uneasiness, irritability, occasional constipation, and the following symptoms: cold sensitivity, frail constitution, irregular menstruation, menstrual pain, menopausal disorders, 'ke no michisho' (gynecological disorders), and insomnia.

(Note: 'Ke no michisho' refers to mental, neurological, and physical symptoms—such as mental uneasiness and irritability—associated with hormonal fluctuations during menstruation, pregnancy, childbirth, postpartum, and menopause in women.)

About 'Kampo Therapy'

'Kampo Therapy' is a Kampo medicine brand available at pharmacies and drugstores. Launched in 2006, it was created with the vision of supporting people's daily lives through Kampo medicine, especially as interest in health and self-care grows. To make Kampo—often perceived as complex and difficult to understand—more accessible, the brand has simplified its packaging to help customers easily select the right product for their symptoms. With over 50 formulations available, Kampo Therapy addresses minor concerns that don't require a hospital visit, as well as symptoms people previously didn't know how to manage.

About Kracie Pharmaceuticals

As Kampo specialists, Kracie Pharmaceuticals has supported healthier, richer lives for people in Japan for over half a century. The company offers a wide range of products—from over-the-counter to prescription medicines—centered on Kampo, all under an integrated in-house system.

In response to recent societal shifts in health values and lifestyles, Kracie Pharmaceuticals is strengthening collaboration between its prescription and over-the-counter Kampo divisions. Under the unified 'Kracie Kampo' brand, the company aims to enhance the health value delivered through Kampo medicines.

Through Kampo, Kracie Pharmaceuticals strives to support people in Japan to take a holistic view of their health and build the kind of healthy life they aspire to.