Hakoboya, an international shipping DX service provided by Kousoku Offset Inc. (President and CEO: Satoshi Shimada, Headquarters: Nishi-ku, Osaka), has been adopted by JEUGIA Sanjo Main Store (11 Ishibashi-cho, Nakagyo-ku, Kyoto).
The "Cannot Take Home" Problem Highlighted by Expanding Inbound Demand
JEUGIA, founded in 1898, is located in a shopping street bustling with foreign tourists, leading to an increase in foreign visitors in recent years. In particular, tourists from Europe, America, and Taiwan are purchasing Japanese-made electric guitars, electric basses, flutes, and electronic instruments.
Japanese-made flutes, in particular, are highly regarded worldwide and are currently in short supply, indicating their popularity.
On the other hand, a problem existed with purchasing large instruments: "We cannot take them home to our country." The demand for Japanese-made electric guitars is so high that some tourists even want to take them home after disassembling them, and shipping issues were also observed.
▲ Popular Fender Japanese-made electric guitars and basses ▲ World-class Japanese-made flutes, currently in short supply.
Solving "Cannot Purchase" with the Introduction of "Hakoboya," an International Shipping Slip DX Service
To resolve this situation, they introduced "Hakoboya," a service that allows for easy international shipping procedures via smartphone.
Since its introduction, tourists from Switzerland, the United States, Malaysia, and other countries have utilized Hakoboya when purchasing electric guitars. This prevents lost sales opportunities in the context of large instrument purchases.
The issue of "wanting to buy but unable to take it home" in inbound demand is a phenomenon that can occur at other retailers as well. JEUGIA's initiative appears to be a model case for future inbound business, offering a concrete solution to such challenges.
● Read the full case study interview with Juji-ya Co., Ltd.
https://info.hako-bu.net/cases/jeugia-sanjo-main-store/
Kousoku Offset, which operates the international shipping slip DX service "Hakoboya," aims to further boost Japan's tourism demand and contribute to regional revitalization, and will strive for further service expansion.
● Hakoboya Official Website
https://hakoboya.com/
Kousoku Offset Inc.
- Established in 1986 with investment from The Mainichi Newspapers and its affiliates. Since then, has handled the production (coverage/design/printing) of public relations materials for local governments.
- Announced the Osaka Convention & Tourism Bureau's official character "Osaka Bob" in 2014 (15,000 X followers, 26,000 Instagram followers).
- Published the free magazine "Falling in love with Osaka" introducing Osaka to the world in 2016.
- Changed the name of the free magazine to "MAIDO." in 2018.
- Launched the website "MAIDO." introducing tourist attractions and hidden gems in Osaka in 2019 (Japanese/English/Simplified Chinese/Korean).
- Started the comprehensive inbound business service "HAKO-BU.net" in 2021. Released the Android version of the international shipping slip issuance service "Hakoboya." Launched international media outlets "Kodawari Times" (for Southeast Asia), "日本Go!日本購" (for Taiwan), and "醉日本" (for China).
- Exhibited "Hakoboya" at the Overseas Business EXPO Osaka/Tokyo in 2023. Exhibited "Hakoboya" at Tourism EXPO Japan 2023 Osaka.
- Certified as a PR supplier for Osaka Kansai Expo 2025. Released the iOS version of Hakoboya. Released the Hakoboya x DHL version. "Hakoboya" received the Gold Award at "KANSAI DX AWARD 2024." Exhibited at Tourism EXPO Japan 2024.
- Hakoboya was featured as a case study in the Osaka DX Promotion Project in 2025. Gave a seminar presentation at the "Business Digitalization Forum" hosted by the Kinki Certified Public Tax Accountants Association. Acquired "DX Certification." Hakoboya partnered with "Smaregi." Listed on the international service provider list "JS-Links."
Headquarters Location: KOUSOKU Horie Building, 2-5-24 Kitahorie, Nishi-ku, Osaka
https://www.kousoku-offset.co.jp/
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- Source: PR TIMES
- Category: 採用
- Organizations: JEUGIA / Fender / DHL