Fermentation for a Society with Space in Life and Mind. blue lid:KOJI's Second Chapter Dream.
Key facts
- Fermentation for a Society with Space in Life and Mind. blue lid:KOJI's Second Chapter Dream.
- From a specialty koji amazake drink shop to the first step of a dream.
- Source: PR Times
- Date: April 1, 2026
Direct answer
From a specialty koji amazake drink shop to the first step of a dream.
- Citation
- Fermentation for a Society with Space in Life and Mind. blue lid:KOJI's Second Chapter Dream. (April 1, 2026), PR Times
- Source
- PR Times
- Date
- April 1, 2026
From a specialty koji amazake drink shop to the first step of a dream.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:30
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1483h 29m after Published)
We endorse April Dream, an initiative to make April 1st a day for sharing dreams. This press release is blue lid:KOJI's dream.
blue lid:KOJI delivers the blessings of fermentation, which thrive alongside Japanese culture, under the slogan "Let's ferment!"
Through koji, we want people to discover and remember the charm of Japan.
Our shop was born from this desire.
Until now, we have been selling from food trucks, mainly in the Tokyo metropolitan area. Our origin is the koji stand, where people can casually drop by like a city coffee stand.
We were blessed with many customers and fellow food truck owners, creating a very grateful environment.
However, in the busy daily life of preparing amazake while raising children, I suddenly started to wonder.
"What is truly necessary to make something delicious?"
The answer I arrived at was very simple.
It was water, air, and time. And a place where these circulate properly.
We moved our manufacturing base from Saitama to Minamiaiki Village, Nagano Prefecture. This is the beginning of the second chapter of amazake making.
This is a place surrounded by mountains over 1000m high, where clear water flows, and the changing seasons are clearly felt.
The temperature difference between morning and night, pure water, clear air. Each of these changes the expression of koji.
Fermentation is not something that can be completely controlled. That's why I realized that the environment of this place itself becomes the taste.
And after living in this village, I felt the richness of the "space" in everyday life.
Time to do nothing. Time to heal myself today.
Time to simply enjoy "now."
In today's fast-paced, information-saturated life, such time is becoming increasingly scarce.
As the second chapter began, we re-examined the meaning of continuing our koji shop.
Many people still have the impression that rice koji and fermented foods are "good for the body but difficult" or "somehow unclear."
However, koji was originally a much more familiar presence.
It should have been something that naturally blended into daily life without special knowledge.
We want to be a presence that gently encourages those who are trying koji for the first time, so that they can regain that feeling.
We want people to easily and enjoyably learn about and feel close to Japanese fermentation culture through koji.
The slogan "Let's ferment!" also embodies this meaning.
Just as fermentation progresses over time.
We, living in this busy modern age, also need time to slowly face ourselves.
We hope that "Let's ferment!" will be a gentle word directed at oneself.
We want to continue making our products carefully so that they can accompany you during those moments of relaxation.
blue lid:KOJI's Dream
As a bridge for cultural transmission...
blue lid:KOJI's goal is not just to deliver healthy, delicious, and easy-to-drink products.
It is blue lid:KOJI's dream that products serve as a catalyst for connecting the past and present, people and things, and fostering new value.
A future where, through fermentation, people naturally encounter Japanese culture and aesthetics, and regain the sense of "enjoying the present."
May everyone be able to have such "space" in society.
We will continue to deliver from Minamiaiki Village.
FAQ
Why did blue lid:KOJI relocate to Minamiaiki Village, Nagano Prefecture?
They relocated to seek a naturally rich environment with clear water, fresh air, and distinct seasonal changes, believing that this environment itself contributes to making even more delicious koji amazake.
What is the 'space' (yohaku) society that blue lid:KOJI aims for?
They aim for a society where people have spiritual richness, including time to do nothing, time to heal themselves, and time to simply enjoy the 'now,' which tends to be lost in today's busy lives.
What are blue lid:KOJI's main products?
They primarily offer koji amazake drinks, which were popular as 'Koji Stand Vikko' during their mobile sales era. They plan to introduce renewed products in the future.